Using The Beach As A LinkedIn Strategy ft. Jordan Molina (Shortcast)

This episode explores the power of LinkedIn personal branding with insights on how to leverage the platform for business growth while maintaining work-life balance. Jordan Molina shares his experience on building a successful presence on LinkedIn, emphasizing the importance of consistent messaging and lifestyle-focused content to attract their target audience.

Key Takeaways:

• The importance of aligned personal branding on LinkedIn
• How to build an authentic presence through consistent messaging
• Time management strategies for LinkedIn success
• The value of investing in professional coaching
• Building a business while maintaining a 9-to-5 job

Episode Segments:

Building Your LinkedIn Brand:

• Creating cohesive content across profile elements
• Using lifestyle imagery to communicate freedom and success
• Aligning visual elements from banner to content

Target Audience Strategy:

• Focus on 9-to-5 professionals looking to start their own business
• Creating content that resonates with workforce professionals
• Using lifestyle content to showcase work-life balance benefits

Practical LinkedIn Implementation:

• Commitment of 30 minutes per day
• Timeline expectations for organic vs. coached growth
• Importance of maintaining consistent presence

Time Management Tips:

• Balancing 9-to-5 work with business building
• Creating efficient LinkedIn workflows
• Managing content creation while maintaining other platforms

About our sponsor: Flocksy is proud to sponsor the Personal Brand and Phenoms podcast. Since 2016, they've helped thousands of businesses create high-quality marketing content for a flat rate. Their services include YouTube video creation, podcast clips, and comprehensive creative solutions. The platform offers unlimited graphic design, video editing, copywriting, and virtual assistant services, all designed to help businesses scale their creative output efficiently.

About the host: Phillip "Phenom" Robinson is a professional speaker, author, and life coach.  After countless situations of overcoming mental limitations and facing his fears to reach new levels of success, he sought to help others do the same.  Within 5 years of starting his brand, Phenom wrote four books, gave two TEDx talks, started two podcast, became an ESPN+ producer, and released his debut motivational album ‘Reality Check’.  He now focuses on creating actionable steps to elevate other’s current situation.