S02E08 | Leveraging Your Personal Brand with Jaimie Abbott

Episode Overview:
In this empowering episode of Personal Branding Unlocked, Monica Walmsley and Josh Lawler sit down with Jaimie Abbott, a seasoned media professional and esteemed public speaking coach. With a career spanning over two decades, including significant roles in journalism, military media training, and as an elected council member, Jaimie shares invaluable insights into building a compelling personal brand through public speaking, PR strategies, and consistent, authentic engagement.

Key Highlights:

• Jaimie's journey from journalism to becoming a pivotal media trainer in Kabul, and her transition into a sought-after public speaking coach.
• The importance of public speaking in personal branding and actionable tips for mastering the stage to grow your brand.
• Strategies for navigating the media landscape to enhance your public visibility and the role of platforms like Sourcebottle in achieving media coverage.
• Jaimie's unique approach to social media engagement and content creation, emphasising authenticity and connection with the audience.
• An overview of Jaimie's courses, including "Paid to Speak" and "PR Club," designed to equip you with the skills to leverage your personal brand for success.
• Jaimie underscores the power of public speaking as a fundamental tool for personal branding, offering practical advice for overcoming nerves and finding opportunities to speak.
• Insights into the transformative impact of media appearances for personal brand growth, with personal anecdotes and successes from using Sourcebottle.
• The significance of authenticity in social media strategy, sharing personal stories and engaging content to build a relatable, trust-based relationship with your audience.
• Jaimie's passion for empowering others through her online courses, providing tools, and strategies for enhancing public speaking and PR skills.

Episode Conclusion:
Jaimie Abbott's journey is a testament to the transformative power of public speaking, strategic media engagement, and genuine online presence in building a successful personal brand. Whether you're a seasoned professional or just starting out, Jaimie's experiences and advice offer a roadmap to unlocking your personal branding potential.

This episode is a must-listen for anyone looking to enhance their personal brand, gain media visibility, and connect authentically with their audience. Jaimie's expertise and approachable strategies provide the encouragement and tools needed to step into the spotlight confidently.

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