If you're in professional services and looking to make a lasting impact through personal branding, this episode with video content expert Deb Szabo is packed with insights you won’t want to miss. Whether you're new to video or seeking to optimise your current strategy, Deb’s expertise will help you build a powerful, authentic, and sustainable personal brand through digital content.
Episode highlights:
1. Unleash the Power of Video in Professional Services: Learn how video content is revolutionizing personal branding, especially for professionals looking to stand out in a crowded digital marketplace. Deb Szabo shares actionable tips on how to harness video to build meaningful connections with your audience.
2. Why Video is Non-Negotiable for Your Brand: Discover why video is more than just a trend—it’s essential for growing your brand in professional services. Deb explains the psychology behind video’s effectiveness in creating trust and establishing expertise.
3. Stay Ahead with the Latest Tech Trends: Deb dives deep into the tools and technologies she uses, including AI and the latest video creation hacks. Whether you're a beginner or a seasoned pro, you’ll learn how to make tech work for your personal brand.
4. Secrets to Authentic Content Creation: Find out how to develop authentic, engaging content that resonates with your target audience. Deb shares her journey, offering insights on maintaining authenticity while adapting to different platforms like YouTube, Instagram, and LinkedIn.
5. Optimise Your Workflow for Maximum Reach: Deb explains how to repurpose one video into multiple content pieces, saving you time and effort while ensuring your brand reaches across various touchpoints.
6. Building Your Brand’s Visual Identity: Deb outlines key steps to creating a memorable and unique brand identity through video, including tips on crafting your signature look and message to stand out in the professional services sector.
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