Key Insights to Intake Hiring and Training - Chris Mullins - PILMMA Spotlight 2025

Chris Mullins, The Phone Sales Doctor, joins us today to discuss her upcoming PILMMA roundtable – Intake. You can spend millions of dollars on marketing and have it be all for naught if your intake team is dropping the ball. Afterall, your intake sales specialists are the first warm introduction between your law firm and your prospective clients. They need to not only collect the right information, but they need to do so while showing empathy and compassion to people experiencing trauma. On this episode, we talk about: What to look for when hiring intake sales professionals How to train intake sales professionals for each type of case Big mistakes law firms make with their intake specialists Visit Chris Mullins here: https://www.linkedin.com/in/chrismullinsphonesalesdoctor/. We’ll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.