In this episode, Danny Leibrandt is joined by Adam Holt, B.C.E.—a 25+ year pest control veteran, board-certified entomologist, and founder of Name.Dat.Bug. Not only has Adam worked at industry giants like Terminix, but he’s also amassed over 500,000 TikTok followers and 12 million+ likes through what he calls “gross-out” viral content.
In this interview, Adam breaks down:
- His Path to Half a Million Followers: How he went from 0 to 500K on TikTok (and the exact strategies he used)
- Why “Gross-Out” Content Works: Spiders, bed bugs, roaches—why scary/strange footage skyrockets engagement
- 3 Posts a Day Rule: Why frequent posting is crucial for beating the TikTok algorithm
- Hashtags & Viral Music: How he uses trending hashtags and sounds to hit the For You page
- Practical Filming Tips: Simple gear recommendations, voiceovers, and easy editing so you can create pro-level videos on your phone
- Repurposing Content: Turn one TikTok into Instagram, Facebook Reels, and LinkedIn posts to maximize reach
If you’ve been stuck thinking, “My pest control company is too boring for social media,” this episode is your blueprint to explode your brand presence on TikTok and beyond!
Adam Holt, Founder of NameDatBug Consulting:
TikTok: https://www.tiktok.com/@namedatbug
LinkedIn: https://www.linkedin.com/in/jadamholtbce/
Instagram: https://www.instagram.com/namedatbug/
NameDatBug: https://namedatbug.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Pest Control Legends Platforms:
YouTube: https://www.youtube.com/@PestControlLegends
Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5
Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212
Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends
Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp
Podcast Chapters:
00:00 Introduction to Adam Holt
05:47 Going Viral: The Secrets Behind Success
10:54 Understanding Gross Out Content
15:10 The Importance of Hooks in Videos
19:03 Practical Advice for Pest Control Owners
24:12 The Rise of TikTok as a Search Engine
30:39 Creating Engaging Video Content
36:56 Generating Content Ideas for Pest Control
40:46 Leveraging Viral Trends in Pest Control
#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #tiktok #adamholt #namedatbug
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