How To Do Door To Door Sales For Pest Control: Lenny Gray

In this episode of Pest Control Legends, Danny Leibrandt sits down with Lenny Gray, the undisputed legend of door-to-door sales in home services. Lenny is the founder of Door-to-Door Millionaire, a best-selling author of four books (including two pest control-specific sales guides), and the owner of Rove Pest Control, an eight-figure company he started 22 years ago—built from the ground up through pure door-to-door hustle.

Lenny breaks down:

- Why door-to-door is still a killer strategy in 2025

- How to use it for route density and cost efficiency

- What most pest control owners get wrong about sales reps

- Why you shouldn’t make your techs sell

- The six-step sales flow that turns rookies into closers

- How he helped A1 Garage (Tommy Mello’s company) scale a national door-to-door program doing seven figures

- Why the "Black Friday" pitch is key to closing more deals at the door

Plus, Lenny shares exactly what you should do in year one of starting your pest control business—especially if you're still doing $10K–$30K/month and looking to scale.

This is one of the most practical, tactical episodes you’ll ever hear on sales for pest control. And if you're serious about growing your business, go get Lenny’s new pest control books on Amazon—today.

Lenny Gray, founder of Door To Door Millionaire:

LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/

Instagram: https://www.instagram.com/thelennygray/

Website: https://lennygray.com/

Book Series: https://www.amazon.com/dp/B08VGPM4F7?searchxofy=true&binding=kindle_edition&ref_=dbs_s_aps_series_rwt_tkin&qid=1660928786&sr=8-1

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends 

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends 

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Lenny Gray

01:27 The Role of Door-to-Door in Lead Generation

05:57 Recruiting and Training Door-to-Door Sales Reps

11:12 Insights from Year One of Door-to-Door Sales

14:32 Overcoming Mental Barriers in Door-to-Door Sales

20:02 Strategies for Effective Door-to-Door Approaches

27:25 The Psychology of "Black Friday" Sales

34:40 The Importance of Energy in Sales

41:16 The Six-Step Sales Flow Process

49:56 Understanding the Books and Resources

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