In this episode of Pest Control Legends, host Danny Leibrandt speaks with Aaron Shishilla, CEO and founder of Wolfpack Advising, a leading digital marketing agency specializing in pest control, inspection, and other home services. Aaron shares his unique journey into the industry, starting from an unusual incident while working at a grocery store. After being fired due to a workplace misunderstanding, Aaron joined his family's inspection and pest control business, becoming one of the youngest licensed inspectors in Florida. Frustration with subpar marketing agencies pushed him to dive into digital marketing, initially improving his family’s online presence before eventually establishing his own agency, Wolfpack Advising.
The conversation dives deeply into the role websites play for pest control businesses, comparing them to a welcoming home that must represent the company professionally and encourage customer conversions. Aaron points out common mistakes he sees regularly, such as poorly built DIY websites, lack of mobile optimization, unclear calls-to-action, and ineffective layouts. He emphasizes the importance of clear messaging, trust signals, and user-friendly design.
Aaron recommends WordPress as the ideal platform for pest control companies due to its flexibility and strong SEO capabilities, sharing his favorite plugins like WPForms, WP Rocket, Imagify, and Rank Math for optimizing both performance and search visibility. Tracking analytics is also critical, with Aaron recommending tools like Google Analytics, Google Search Console, CallRail, or WhatConverts to precisely measure results from various marketing channels.
Looking toward the future, Aaron and Danny discuss significant changes in digital marketing driven by AI and tools like ChatGPT, Perplexity, and Claude. Aaron believes that despite shifts away from traditional Google searches, websites remain essential, providing foundational content that AI relies on. He advises pest control business owners to prioritize consumer-oriented content, closely track performance metrics, and stay adaptable to these rapidly evolving digital trends.
Aaron concludes with practical advice for pest control companies, stressing the importance of regular communication with marketing partners, consistent review of analytics, and responsiveness to market shifts, ensuring businesses remain competitive in an increasingly digital landscape.
Aaron Shishilla, Founder of Wolfpack Advising:
Facebook: https://www.facebook.com/aaronshishilla/
Instagram: https://www.instagram.com/aaron_shishilla/
LinkedIn: https://www.linkedin.com/in/aaron-shishilla/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Pest Control Legends Platforms:
YouTube: https://www.youtube.com/@PestControlLegends
Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5
Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212
Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends
Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp
Podcast Chapters:
00:00 Introduction to Aaron Shashilla
06:58 Aaron's Journey into Pest Control
10:29 The Importance of a Good Website
19:01 Common Website Mistakes in Pest Control
24:12 Essential Pages for a Pest Control Website
29:21 Tracking Success: Essential Tools for Websites
31:43 The Future of Websites and SEO in an AI World
43:57 Key Advice for Pest Control Owners: Stay Engaged
#aaronshishilla #wolfpackadvising #website
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.