In this episode of Pest Control Legends, I sit down with Mat Rogers, the COO of Lizard Marketing and one of the most innovative minds in pest control marketing. From scaling his family's company, Killingsworth Environmental, to $28M+ and helping Aruza Pest Control expand as CMO, Mat’s been in the trenches of service business growth for nearly two decades.
We dive deep into the second digital marketing renaissance—how SEO, PPC, social media, and AI are colliding faster than ever. Mat breaks down how Google's AI Overviews and Gemini are changing what it means to show up online, why “page one” no longer matters, and how service businesses need to adapt now to avoid getting left behind.
Mat Rogers, Founder Of Lizard Marketing:
LinkedIn: https://www.linkedin.com/in/mat-rogers-mktg
Facebook: https://www.facebook.com/mathew.rogers.77
Instagram: https://www.instagram.com/mat.rogers/
Lizard Marketing: https://lizardmarketing.co/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Pest Control Legends Platforms:
YouTube: https://www.youtube.com/@PestControlLegends
Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5
Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212
Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends
Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp
Podcast Chapters:
00:00 Introduction to Mat Rogers
03:04 The Evolution of Marketing in Pest Control
06:03 AI's Impact on Digital Marketing Strategies
11:57 The Shift in Key Performance Indicators (KPIs)
14:53 The Intersection of Social Media and SEO
18:06 Content Creation Strategies for Pest Control Businesses
23:58 The Role of Paid Social Media in Marketing
29:09 Creating Memorable Brand Experiences
33:30 Optimizing for AI and Local Search
38:01 Cost Efficiency in Lead Generation
42:45 The Role of Trust in Marketing
51:37 Embracing the Marketing Renaissance
#matrogers #lizardmarketing #pestcontrolowner #pestcontrolagency #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads
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