In today's episode, our host John Brocas takes us through the underutilized yet incredibly potent marketing tool of pest newsletters. Many in the industry overlook this strategy, but John is here to explain why and how effective a well-crafted newsletter can be for your pest control business. From how often to send them out to making sure they provide real value and not just sales pitches, this episode is packed with actionable advice to help you enhance your business's connection with clients, educate your audience, and boost your brand's visibility. We also get a peek into creative content ideas that can make your newsletters both informative and engaging. Stay tuned as we uncover the secrets to leveraging newsletters for better customer engagement and business growth.
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