Ep. 48 – A Pet Business Carol: Lessons from the Past, Present, and Future

What if you could look back at your business mistakes with the wisdom you have now? What do you want your business to be like one, five, ten years in the future? How can storytelling like Dickens transform your marketing into something unforgettable? In this special Christmas themed episode, host Dom Hodgson reflects on lessons from his own journey while channelling the spirit of A Christmas Carol to see the past, present, and future of his business. But don’t worry, you’re coming along too as Dom guides you through a mini coaching session to help you uncover what’s working, fix what isn’t, and dream big for 2025. Later in the episode, Dom welcomes Colin Theriot, a master copywriter, to deliver a storytelling masterclass that will take your marketing to the next level. If you’ve ever wondered how to turn a simple story into a client magnet, Colin breaks it down step by step, showing you how to connect with your audience in ways that resonate - and sell big time. In this episode, you’ll discover: Past PetBiz Lessons – Why looking back at your wins and mistakes is the key to growth. Present Day Frustrations – How to identify and eliminate what’s holding you back right now. Your Future Vision – The importance of setting ambitious goals and becoming the business owner you aspire to be. Standout Storytelling Secrets – Learn Colin’s simple framework to craft compelling stories that connect and convert. The Sandwich of Authority – Colin’s technique for framing your expertise in a way that builds trust and drives action. Episode Highlights: [00:51] – Dom introduces the special Christmas theme inspired by A Christmas Carol.[04:48] – Dom shares how mastermind sessions helped him transform his business in 2017.[08:15] – Why looking back on pivotal moments in your career can shape your future decisions.[09:22] – Why identifying current frustrations is the first step to real change.[13:25] – Setting a bold vision for the future: What you want your business to look like in 2025.[17:30] – How Disney-inspired storytelling themes are elevating the Enrich U program.[19:36] – Sit Around the Campfire: How stories drive deeper engagement in dog daycares.[21:24] – Colin Theriot explains how storytelling builds trust and drives client action.[25:26] – Colin Theriot introduces the "Sandwich of Authority" and its role in marketing.[33:45] – Colin’s tips for recycling content to stay consistent without burning out. Don’t let your future success become the ghost of Christmas yet to come—tune in now and get inspired to make 2025 your best year yet!