Ep. 53 – Email Marketing for Pet Businesses: Your Secret Weapon for Dog Daycare Growth

Did you know relying on social media alone to promote your pet services is a risky strategy? Could email marketing be the solution that transforms your business and boosts client loyalty? And what are the secrets to crafting emails that clients actually open, read, and act on? Tune in because in this weeks episode, host Dom Hodgson delves into the untapped power of email marketing and why it’s an essential – and often underused - tool for pet care businesses. He breaks down how to create entertaining, story-driven emails, build irresistible lead magnets, and use email to stand out in a crowded market.  If you’ve ever stared at a blank email draft longer than a dog stares at a dropped slice of pizza, this episode has you covered. Dom shares how a simple email campaign helped one pet business owner re-engage their “silent” client list, turning crickets into bookings almost overnight. He also deep dives on email mistakes tackles common fears, like unsubscribes (hint: they’re not the end of the world) and how to write emails that engage and sell without feeling too salesy or scammy... Tune in to discover: Why Social Media is Risky – How email protects your business from algorithm changes and platform disruptions. Email That Connects – The power of storytelling to strengthen client relationships. Lead Magnets That Work – Proven strategies to grow your list with engaged clients. Common Email Myths Busted – Addressing fears about unsubscribes, over-emailing, and content creation. Real-Life Results – How all kinds of pet businesses have transformed their revenue with simple email strategies. Dom also catches up with Barkleigh editor Rebecca Shipman about the January/February edition of the Pet Boarding and Daycare Magazine. You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here. To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity Episode Highlights: [00:51] – Dom introduces the episode and shares why email marketing is essential for pet care businesses.[04:13] – Rebecca Shipman from Barkleigh jumps on the pod to tell us about the preparations for this year’s Vegas expo…[12:51] – The risks of relying on social media alone and how to build a more stable client acquisition strategy.[19:32] – Dom busts myths about email marketing, including the false-belief that clients don’t read emails and why unsubscribes aren’t a bad thing.[28:50] – How you can get started in email marketing and why using lead magnets like enrichment guides is key to growing your email list.[33:08] – The magic of storytelling: Why sharing personal and relatable stories in your emails drives client engagement.[37:04] – Why educational and entertaining content positions you as the local expert in pet care.[39:30] – Final tips on crafting story-driven emails and how email marketing can future-proof your business.[44:32] – Happy birthday to the podcast! Dom blows out the candles and looks ahead to next week’s show…