Are you getting buried in the algorithm - while your competitors somehow keep popping up everywhere?
Still staring at a blank screen, wondering how to create content that isn’t just another cute dog video?
And are you tired of watching other businesses get media coverage… when you’re the one doing all the work worth shouting about?
In this (mostly) solo marketing masterclass, Dom reveals how to use newsjacking - the art of inserting your brand into trending topics - to generate free publicity, social buzz, and client trust. You’ll discover how to ride the coattails of cultural moments (like the Super Bowl, holidays, or even local news) to make your pet business look modern, relevant, and fun.
Dom also shares how he used this same strategy to launch a cross-country rescue dog cycling tour that earned more than a dozen media features, and how one of his clients scored local coverage (and a radio slot!) just by dressing up as a dog and doing a charity walk.
Plus: a fresh round of Tech Talk with Josh Hightower from PetBizSuite, where they break down why funnels matter now more than ever - and how most pet businesses are letting 90% of their website traffic go to waste.
In this episode, you’ll discover:
The Power of Borrowed Media – Why getting featured in the local news can instantly raise your status.
Funnels That Convert – Why most websites leak leads—and how to fix it in one simple step.
Charity = Celebrity – How stunts and community events can land you coverage (and new clients).
The Email List You Forgot You Needed – Why social followers are a trap—and owned media is the goldmine.
How to Spark Ideas with Cultural Calendars – From Halloween to the Kentucky Derby, Dom shows you how to turn trends into bookings.
Thanks for tuning in!
To learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow
Big thanks to this week’s guest, Josh Hightower from PetBizSuite, you can find out more about how PetBizSuite CRM can help your business grow by going to www.petbizsuite.com
The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com
Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when registration opens by entering your info at www.petboardingexpo.com
Episode Highlights:
[00:51] – Dom explains the concept of ‘newsjacking’ - and why pet businesses should be doing it.[05:01] – Tech Talk with Josh Hightower, this week Josh is talking all about funnels and how they can transform your client acquisition.[06:42] – Dom and Josh map out a real-world funnel strategy to capture more leads and boost bookings.[13:22] – Dom dives deep into the importance of owned media, and why a healthy email list is more important than thousands of social media followers.[16:58] – Theme-based enrichment vs trend-based marketing—how to tap into current events for engagement.[26:21] – Dom shares a quote from Dan Kennedy and explains the power of becoming a “local celebrity” in your niche.[38:00] – Behind the scenes of Dom’s Tour de Rescue event: cycling, shelters, and media hits galore.[44:30] – How to offer expert commentary on trending topics—and get quoted by local news outlets.[46:51] – The step-by-step guide: pick a cause, plan a charity event, and watch the press come to you.[50:27] – Sneak peek at what’s coming in the next few weeks: more on newsjacking, and must-listen interviews with top pet care pros.