Do you think that events like dog birthday parties are simply small add-ons with little profit?
Would you be surprised to hear that one daycare turned a simple celebration into a $1,500 event that lit up social media and delighted clients?
Want to discover how creating aspirational packages unlocks hidden money already sitting in your business?
In this episode, host Dom Hodgson sits down with Diamond member Mikayla Cavaness to hear the story of Parmesan’s Pink Puppy Party—an over-the-top birthday celebration that transformed a $195 package into a $1,500 “puppy rager.” Mikayla explains how she built a premium experience that thrilled her client, delighted her staff, and gave her endless content for marketing with dyed pool water, balloon arches, custom staff uniforms and drag queen photo opportunity.
You’ll also hear from Hershey Expo speakers Fernando Camacho, Joe Zuccarello, and Eve Molzhon, plus vendor John Beres of Canine Lab Testing, who share why Hershey remains the best place for education, networking, and customer acquisition. And in Tech Talk, Josh Hightower reveals how to set up a Google review funnel that collects, reposts, and repurposes five-star feedback automatically while you sit back and relax.
There’s also behind-the-scenes reaction from Dom’s Elite Mastermind members hot off the first day of their meeting in Chicago last month.
In this episode, you’ll discover:
From $195 to $1,500 – How Mikayla’s Pink Parmesan Puppy Party turned a standard offer into a premium package.
Finding Hidden Money – Why clients are willing to spend far more than you think—and how to unlock it.
Marketing Gold – How over-the-top events create irresistible social content and community buzz.
The Review Funnel – Josh’s step-by-step system for automating five-star Google reviews.
Hershey Highlights – Why smart owners and vendors never miss the expo floor no matter what.
Huge thanks to this week’s special guests Mikalya Cavaness. To find out more about the cool things happening at Fetching Pet Company, go to FetchingPet
Thanks to Josh from PetBizSuite, to find out more about how PetBizSuite can be the growth engine your dog daycare needs go to PetBizSuite
Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!
Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition
Thanks to Joe Zucharello, Fernando Camacho, Eve Molzhon and Greg and John from Canine Labs Testing who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com
Episode Highlights:
[00:51] – Dom previews the Hershey Expo and what lies ahead in his business as we enter fall.[03:52] – Speaker previews: Fernando Camacho on AI, Joe Zuccarello on grooming, and Eve Molzhon on playgroups.[07:49] – Vendor spotlight: John Beres and Greg Page from Canine Lab Testing explain why expos provide the best ROI.[15:01] – Mikayla Cavaness reveals how a simple birthday request turned into a $1,500 premium party.[17:55] – Why and how aspirational offers unlock hidden money in your business.[19:02] – Inside Parmesan’s Pink Puppy Party: drag queens, dyed pool water, balloon arches, and more.[21:14] – Client joy: why the party meant more to the owner than the price tag.[23:07] – Dom explains why hidden money almost always comes from existing clients.[24:08] – Tech Talk with Josh Hightower: how to automate Google review requests and have them working for you.[28:22] – The Review Funnel Playbook: collecting, posting, and repurposing reviews on autopilot.[34:42] – Elite Mastermind Reaction: members share takeaways from Dom’s first meeting in Chicago.
This episode shows how one bold idea can transform your offers, excite your clients, and dramatically grow your profits—proof that there’s hidden money sitting in your business ri...