Wondering how to refresh your services, raise prices with confidence, and get clients excited to spend more?
Do you want to roll out an enrichment program but worry that facility is too small, your clients won’t pay for extra’s, or that your staff will struggle with a roll out?
Curious what really happens when you attend an industry expo, take action fast, and plug into expert coaching?
In this episode, host Dom Hodgson is joined by Stefani Cotton, owner of Fairview Boarding in North Carolina, to share her inspiring business transformation story. After attending the Vegas Expo in May, Stefani left with renewed motivation, enrolled in Dom’s Diamond coaching program, and immediately set to work. It wasn’t long before she saw night-and-day improvements in profit, staff energy, and client enthusiasm.
Stefani opens up about leaving a corporate non-profit career to follow her passion, the challenges of turning around a struggling facility, and how enrichment and premium pricing have given her business a whole new lease of life. Earlier in the episode you’ll also hear from Elite members Kim and Bob Karolides, who share how stepping back from their business created more time, better health, and stronger profits.
In this episode, you’ll discover:
The Expo Effect – How one seminar flipped Stefani’s mindset from “just boarding” to premium positioning.
Price Power – Why raising rates and introducing packages unlocked instant profit and client buy-in.
Enrichment in Action – From scent spaces to bedtime stories, how Fairview’s new activities delight both pets and owners.
Local Marketing Wins – How Stefani used newspaper features and community buzz to put Fairview back on the map.
Life/Business Alignment – How Kim and Bob reduced their hours, improved their health, and grew their business at the same time.
Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding
Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!
Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition
Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com
To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com
Episode Highlights:
[00:51] – Rich Schlatter from Canine Resorts previews his Hershey session: From Bad to Worse.[01:23] – Dom introduces the episode and reflects on aligning business growth with life goals.[06:34] – Kim & Bob Carr share how cutting back hours improved profits, health, and relationships.[11:18] – Stefani Cotton introduces Fairview Boarding and her journey from corporate to canine care.[13:30] – Buying the facility: challenges with reputation, marketing, and staffing… not to mention a global pandemic.[23:00] – Local marketing strategies: how newspaper features boosted visibility and why you need to make it easy for potential clients to find you.[25:30] – How Stefani grew her business by adding new services incrementally so she now offers lodging, grooming, training, daycare.[27:44] – The Vegas Expo turning point: inspired by Dom’s talk The Price is Right and breakthroughs in enrichment.[35:10] – Reaping the Rewards of Dom’s Diamond group: raising prices, launching new packages, and building premium offers.[36:56] – Enrichment extras: why there is no upper limit on what you can charge as well as on the craziness of client requests.[39:30] – Crunching the numbers: daycare up 40%, lodging up double-digits, profits well above expectations.[41:30] – Dom’s closing thoughts and a Hershey Expo ticket reminder. What are you waiting for?