Pet Sitter Confessional

In this episode, we unpack how the Cat Fanciers' Association (CFA) used its magazine to point cat owners toward insured, trained, professional sitters—despite being sponsored by a gig-app. We explore why that subtle editorial stance signals a cultural shift and how it aligns with PSI's new global standards. We share what owners are now encouraged to ask: insurance, medical competence, meet-and-greets,...

What does it really mean to be a kind and ethical pet care provider? In this episode, Helen Motteram of The Pet Professional Network shares her personal story of burnout, bullying, and the powerful impact of kindness in an industry that often lacks support. She explains how ethical pet care involves both the animals and the humans who love them, and why setting clear boundaries is crucial to sustainable co...

What happens when an "unregulated" industry finally publishes standards? We unpack PSI's new Global Standards for professional pet sitting and dog walking, explaining why standards are the floor—not the ceiling—for ethical care and business practices. We discuss how courts, insurers, and regulators use industry standards to define "reasonable care," and what that means for documentation, insurance, and client data secu...

What does it take to build a thriving solo pet care business rooted in community? Olivia Hanson of Waggin Tails Winona shares her journey from a banking job to becoming a full-time pet sitter and dog walker. She discusses the power of word-of-mouth, the value of community collaborations, and the joy she finds in organizing monthly pack walks. Olivia also shares how boundaries and relationships with other sitters help protect her jo...

Who actually wins when the pet care industry gets bigger, noisier, and more competitive? We break down how the market has matured, why growth feels harder, and why the old "post on Facebook and wait" playbook no longer works. We introduce three market layers—generic/basic, niche/specialized, and high-end/boutique—and explain how our choices determine the effort and spend it takes to get clients. W...

How do you professionalize an unregulated industry across a vast country? Erika Godwin and Morag Wilcox share why they launched Canadian Pet Care Professionals, a membership built by and for Canada's pet care providers. They explain the "Verified Pro" approach, Canada-specific education (HR, legal, CRA), and a public directory designed to build trust with pet parents. We discuss shifting the mindset from "pet care is a luxury" to "...

What if your blank notebook became the engine of your business growth? Collin shares the two phrases he writes in every notebook—"Nothing doesn't go in here" and "The first page is profound"—to defeat perfectionism and capture ideas without judgment. He explains why our brains are processors, not hard drives, and how offloading thoughts reduces mental fatigue. Drawing on James Dyson's 5,000+ prototypes, he shows how cr...

What does it really mean to grieve a pet—and how can we do it well? In this deeply moving episode, we talk with Koryn Greenspan, founder of The Parted Paw, about the often overlooked reality of pet loss and the profound emotional toll it takes. Koryn breaks down the distinctions between grief, mourning, and bereavement, and shares how anticipatory grief can offer a healthier path through the end-o...

What do you do when unexpected free time makes you anxious instead of relieved? We break down the difference between constant motion and true movement, introducing three kinds of time: Action, Admin, and CEO. WE explain why we often tie success to tangible, immediate tasks—and how that mindset keeps us stuck on the hamster wheel. Practical tactics follow: name the time, block the calendar, keep a ...

What does it take to transition your team from independent contractors to employees? Abby Strong, owner of Auntie Abby's Professional Pet Sitting, returns to share how she nurtured a strong, supportive company culture while navigating major changes. She discusses the motivation behind dropping overnight services, onboarding employees with intention, and creating space for growth within her team. A...

What do we do when our business feels broken? In this episode, we share practical ways we as pet sitters and dog walkers can turn setbacks—client complaints, burnout, or sudden revenue dips—into lessons that build resilience. We outline three pillars: extract one lesson from each setback, lean on a support network, and redefine success on our own terms. By scheduling true rest, strengthening polic...

What does it look like to run a pet care business with heart? Sam Erbaugh, owner of Paw Beach Pet Care, shares her journey from interior designer to pet care entrepreneur. Sam shares how she rebuilt her life in Florida around joy, service, and sunshine—and how her business is a direct reflection of her personal values. Together, they discuss how to create a culture of genuine customer care, why team communication is critical, and h...

What do new laws mean for your pet care business? Across the U.S., states are passing legislation that raises the standards for how pets are cared for—and the consequences for falling short. From licensing and inspections to criminal negligence and felony charges, the bar is getting higher for sitters, walkers, and boarders alike. These changes can feel overwhelming, but they don't have to catch you off guard. In this ...

What does it really mean to be a professional in the pet care industry? In this episode, Jenn Dahinten, Chair of PACCC, joins to explore the importance of third-party certification in setting industry standards. She shares how PACCC was founded to support experienced pet care providers with recognition, ethics, and continuing education. The conversation dives into the rising pressure from legislat...

What happens when the excitement of growing your team turns into the disappointment of a bad hire? In this episode, we explore why failed hires sting so deeply, from the personal investment of time and trust to the disruption it causes clients, pets, and team morale. We share how rushing to replace too quickly can compound mistakes, while ignoring red flags or skipping feedback loops leaves you vulnerable to repeat iss...

What does it really mean to grow your business? In this episode, Morgan Weber of Lucky Pup shares why growth isn't always the answer and how defining success on your own terms is crucial for long-term sustainability. She unpacks the danger of chasing vanity metrics, the importance of budgeting your time like your finances, and why business owners must avoid resentment and burnout. Morgan also expl...

What happens when the joy of pet sitting starts to fade into monotony? In this episode, we explore why the "ho-hum" feeling creeps in, from repetitive routines and emotional fatigue to physical exhaustion, isolation, and the comparison game on social media. We share how staying stuck in this flat season can impact client experience, dull attention to detail, and accelerate burnout. While monotony is a natural byproduct ...

What should you do when a pet emergency happens on your watch? In this episode, Arden Moore returns to share practical, life-saving advice for pet sitters and dog walkers. From subtle signs of stress to new research on treating heatstroke, Arden emphasizes the importance of preparedness, adaptability, and calm communication. She also discusses the mental mindset needed to respond effectively and t...

What happens when your business no longer fits the market—or the law? In this episode, we explore the challenges of pivoting, from labor law changes to zoning regulations to personal burnout. We share stories of sitters who had to shift away from overnights, navigate the shift from independent contractors to W2 employees, or give up in-home boarding due to city requirements. While pivots can feel ...