Petworking

In this episode, we reconnect with Jeffrey Bishop-Hill, SVP of Marketplace at Roo, to discuss the company's remarkable growth and expansion across the veterinary relief marketplace. With 5,000 veterinarians working shifts through their platform last year, Roo is addressing critical staffing shortages while providing flexible work options that help combat veterinary burnout.

We explore how the veterinary industry is evolving, inc...

In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu.Q Cancer screening technology. Peter shares his personal experience with his dog Peony's melanoma diagnosis and how early detection saved her life.

Dr. Butera, with his impressive background spanning academia, clinical practice, and corporate veterinary medicine, explains how Nu.Q is transf...

🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dogs not visiting the vet annually and 60% of cats having NEVER been to a veterinarian, the access crisis is real—but telemedicine might be the solution we've been waiting for.

What You'll Learn:

• Why the veterinarian shortage crisis is creating opportunities for te...

In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand.Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-80 different SKUs. Dr. Aldrich walked...

In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categorization, and how its legacy of limited ingredient diets is evolving to address the increasing challenge of pet food allergies.The interview explores Natural Balance's new three-pillar product categorization (Nourish, Target, Avoid) and how it reflects the pet food in...

In this episode of Petworking, host Peter Kenseth sits down with Dr. Christina "Chrissy" Fernandez to discuss a remarkable milestone: Chewy's Connect with a Vet service has reached one million telehealth consultations since launching in October 2020.

Dr. Chrissy shares insights about the program's evolution, from its pandemic origins to becoming an essential resource for pet parents nationwide. Peter recounts his own experiences usi...

Join Peter Kenseth from Petworking as he chats with Nate Kredich, President of Himalayan Pet Supply, at Global Pet Expo 2025. Learn how Himalayan Pet Supply created the original yak chew nearly two decades ago, providing economic opportunities for Nepalese farmers who faced the challenge of limited infrastructure for milk distribution. Rather than letting this valuable resource go to waste, Himalayan's founder developed a process t...

Join Peter Kenseth of Petworking as he discusses the groundbreaking 2025 Hill's World of the Cat Report with Dr. Lisa Restine, Manager of Veterinary Communications (Feline) at Hill's Pet Nutrition. Discover shocking statistics about feline veterinary care—did you know 60% of cats have NEVER seen a vet? Learn about exciting new FDA-approved treatments for anxiety and FIP, advancements in feline medicine, and how the veterina...

Join Petworking's Peter Kenseth as he catches up with Danny Leffel, CEO of Roo, at WVC 2025.

In this interview, Danny shares exciting updates on:🩺 Expansion into full-time placements with their "try before you buy" approach🚀 New market launches, including Ohio💻 How Roo Code became the #1 app on OpenRouter's leaderboard👩‍⚕️ Equal shift fulfillment between veterinarians and vet techs🔄 Plans for enhancing their technician platfor...

Join Petworking's Peter Kenseth as he interviews Joshua Patterson of Montego Pet Nutrition about their exciting U.S. debut with Karoo [kuh-ROO] Wild treats. Discover how these treats feature African antelope - potentially the most novel protein available in today's pet market!Learn about this ethical, sustainable protein source that's wild-caught by professional hunting teams with veterinarians present. The Karoo treats...

🐕 PETWORKING 2-YEAR ANNIVERSARY SPECIAL: Leap Years Returns!Join host Peter Kenseth as he reunites with Dr. Ginny Renko from Leap Years, now joined by anti-aging specialist Dr. Heather Oxford, to explore fascinating developments in pet longevity science! Two years after our inaugural episode, discover how NAD+ supplementation is transforming the lives of senior dogs, with remarkable stories of 17-year-old pups building muscle and ...

In this episode of Petworking, host Peter Kenseth interviews Aeliya Mohsin, Senior Director of Marketing at Full Moon (Perdue Farms). Their conversation is emblematic of one of the biggest trends at Global Pet Expo 2025 - brands finding innovative ways to deliver premium nutrition at accessible price points.

Full Moon's Pure Protein air-dried recipe brings premium nutrition to mass retail at HALF the price of leading air-dried ...

Join Peter Kenseth of Petworking as he interviews Brad Bytof, Strategic Account Manager at Tiki Cat (Whitebridge Pet Brands) at Global Pet Expo 2025.

Despite mixed signals about "The Year of the Cat," Tiki Cat continues to dominate the specialty pet channel with exciting new launches! Discover their innovative "Tiki Cat Solutions" line with mix-and-match functional options, new goat's milk replacer in conveni...

Join Peter Kenseth as he sits down with Dr. Catherine Ruggiero, Senior Manager of Scientific Communications at Hill's Pet Nutrition and one of just 89 board-certified veterinary nutritionists in the country. Discover how the microbiome is revolutionizing pet nutrition and why not all fiber is created equal!In this episode:- The science behind prebiotics, probiotics, and postbiotics- How Hill's ActivBiome+ technology targets...

Join Petworking host Peter Kenseth as he sits down with Charlie Meneghin, Director of Sales at Woof, to explore their expanding product ecosystem at Global Pet Expo 2025.Woof burst onto the pet scene in 2024 with their innovative Pupsicle and Bite n' Brush products, quickly becoming one of the hottest brands in the pet enrichment category. In this interview, Charlie reveals Woof's latest innovation - a lick mat with a built...

In this interview from WVC 2025, Peter Kenseth speaks with Bud Hanson from Freshpet about their approach to veterinary education. As the pioneer in refrigerated fresh pet food, Freshpet focuses on helping veterinarians understand that their products are fully cooked, not raw, addressing safety concerns around Avian flu and other pathogens.

Bud explains that Freshpet is now fed in approximately 13 million households, meaning roughly ...

🐱 YEAR OF THE CAT? Fera Pets' New Feline Supplements | Global Pet Expo 2025

Join Petworking's Peter Kenseth as he catches up with Dr. Michelle Dulake, veterinarian and founder of Fera Pet Organics, at Global Pet Expo 2025. Dr. Dulake reveals Fera's exciting new microbiome-focused cat supplements launching soon, including a mountain lion-derived probiotic blend for feline wellness, targeted kidney support, and an imm...

In this interview from Global Pet Expo 2025, Peter Kenseth sits down with Peter Christiani, EVP at Portland Pet Food Company, to discuss innovations in shelf-stable fresh pet food.

As pioneers in this growing category, Portland Pet Food shares insights on how retailers are now creating dedicated shelf space for premium pouch products. Christiani demonstrates their human-grade meals that can be microwaved to enhance aroma - perfect f...

In this special Global Pet Expo 2025 preview episode of Petworking, host Peter Kenseth interviews leading pet industry executives including Greg Kean (Wellness), Patrick McGee (Get Joy), Courtney Louch (Primal), and Dr. Greg Aldrich (Nulo). These experts share their predictions for emerging trends that will dominate the show floor, including "Humanization 2.0" in fresh and minimally processed foods, the rising importance ...