Pharma Council - FutureHealth

The future of health care in the US is partly a story of different generations of Americans and their health status, consumption of healthcare products and services, and relationships with medical providers. On this episode, we look at Gen Z and health management, including their particular medical maintenance challenges, issues connecting with them, and their pathways to care.

 Guest:

Miriam Browning Nance, VP at Horizon Media’s WHY...

According to a United Nations report, the aging of the world’s population is accelerating. In 2019, there were 703 million people aged 65 years or older in the world. That’s projected to grow to 1.5 billion by 2050. In the U.S., the 2020 census showed one in six Americans, 55.8 million people, are 65 plus.  That’s projected to reach 82 million by 2050, amounting to a quarter of the population, compared to 17% today. It’s a challeng...

Stigma in healthcare can have negative effects on individuals and the medical symptom. People who feel stigmatized by their condition could seek to hide symptoms or illness, avoid getting medical help, or resort to more risky resolutions. We look at the issues surrounding stigma in healthcare and what can be done to resolve the problem. 

A Conversation with Dr. Maura Scott, Persis E. Rockwood Professor of Marketing, Florida State Un...

The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We  continue that discussion with an in-depth look at healthcare influencers. These are individuals, often, but not always, medical professionals or patients, who share their expertise, opinions and/or experiences over social media platforms. We look at how they’re building a following and ...

Earlier this year, consulting firm Oliver Wyman issued a report on Gen Z, calling it “the generation changing everything.” Gen Z is also making its mark on the healthcare industry according to a recent top trends report from Horizon Media’s Why Group. One particularly strong Gen Z is labeled crowdsourced RX. We discuss what this mean for the patient journey and healthcare marketing.  

Guest: Maxine Gurevich, Senior Vice Pr...

Labor shortages among healthcare professionals have become a growing concern. The pandemic exacerbated the problem as physicians, nurses and other healthcare workers suffered from increased levels of burnout. Last year showed a decrease in enrollment in medical schools and nursing programs. We discuss what these trends in the HCP employment market mean for the healthcare industry and what they could lead to in the future.  

A conver...

Ever since its release, there’s been a lot of talk lately about ChatGPT.  In order to learn about its capabilities and limitations in pharma and market research, the Pharma Council decided to do its own test of ChatGPT and Microsoft’s AI powered search engine Bing. The Council fed the tools both factual and future-forward questions about health care.  Hear ChatGPT’s and Bing’s answers – and Council members’ observations about those...

Inclusivity is shaping up to be a mega-trend in healthcare.  In the last episode of FutureHealth we discussed why it’s taking center stage in our industry.  This time we’re focusing specifically on inclusion in pharma market research and marketing. The ARF Pharma Council recently hosted an event on this subject featuring four research and advertising experts. Each gave a brief description of their work in this area, and then engage...

Discriminatory behaviors and practices in the healthcare space is an unfortunate reality. As healthcare becomes more personalized, going beyond transactional touchpoints and focusing more on individual experiences, the demand for addressing inequities, adopting more inclusive practices, and creating more accessible services is increasing. We discuss how this has made inclusivity a top mega-trend shaping the current health space.  <...

A patient centric approach is one that integrates the patient’s preferences, needs, wants and experiences into their care. This includes health information hubs, patient advocacy groups, and more access to clinical trials, among other things.  We look at how this will change the patient journey in the coming years.

A conversation with, Deepak Patil, Senior Director of Medical Strategy at Aktana and Alexis Anderson, Princi...

There are around 1,068,000 practicing primary care and specialist physicians in the U.S. today, according to the nonprofit Kaiser Family Foundation, in addition to over 3 million nurses. While this is a sizable market for the pharma and health care industries, these medical professionals have different specialties, serve different communities, and practice in different ways. We take a look at how healthcare provider segmentation ca...

Vaccine hesitancy has always been an issue, but it seems to have grown since the pandemic and covid vaccines. While there was a high compliance rate when the vaccine was first available, the numbers have dropped for boosters. Around 19.4 million have received the updated bivalent booster, which provides the best protection against the variants, which continue to circulate. And of course, there are other diseases beyond covid, both ...

It’s the first anniversary of FutureHealth. To celebrate we invited members of ARF’s Pharma Council to look back on our past episodes and reflect on what we learned and what surprised us. Bill Salokar, Vice President of Client Solutions at Skim moderates the discussion.  

A conversation with, Tony Cregler, SVP and Strategy Director At Leo Burnett , Moffat Frazier, Senior Vice President and Managing Director at Data Insights &am...

Patient segmentation is a process of dividing people into groups based on similar diagnosis, behavior and needs. This can produce positive outcomes for physicians, patients and even insurance companies. Guest host Anna Bradfield, ARF Pharma Council member and SVP Brand Strategy at Wunderman Thompson Health, leads our discussion of the benefits of patient segmentation and how it's evolving. 

 A conversation with, Kelly Peters,Vi...

Some trends in health care grow out of Americans’ attitudes towards health and wellness. Ipsos, one of the world’s largest and most esteemed market research companies, has been monitoring these trends and attitudes. Those trends reveal occasional tensions between attitudes and our current health and wellness environment and between various sectors of the us population. Four of these tensions are outlined in an article in the latest...

The covid pandemic, which hit us in March 2020, has changed our lives in many ways, including how we deal with healthcare. In the second of our two-part series, the Empowered Patient Journey, guest host Kelly Lundquist, Senior Vice President and Head Of Health Strategy North America at Havas Media, interviews a panel of experts on how patients how patients can navigate the complex healthcare system to find the right doctors, suppor...

THE EMPOWERED PATIENT JOURNEY (pt 1)

 Over the last couple of years, the pandemic has evoked massive disruption to all part of our lives, including our healthcare system, and this has drastically changed today's patient journey. In the first of our two-part series, the Empowered Patient Journey, guest host Kelly Lundquist, Senior Vice President and Head Of Health Strategy North America at Havas Media, and CEO/Co-Founder of Know...

In this information age, patients are often surround by too much information. With the billions spent on digital ads, and amidst all the clutter, brands can find it challenging to connect to potential customers.  The solution may lie in abilities to mine data. And how life science companies use data to coordinate communication and care with both patients and physicians.  We cut through some of this clutter to look at data exhaust: ...