Cause Marketing and Corporate Partnerships with Dawn Wilcox, Children’s Hospital Los Angeles

In this episode, we welcome Dawn Wilcox, Associate Senior Vice President, Development & Corporate Partnerships for Children's Hospital Los Angeles to discuss her organization's success and challenges with Cause Marketing and Corporate Partnerships. She provide strategies for finding and vetting partnerships and provides some examples of past successful experiences. Dawn also discusses potential challenges and how to overcome them. If your organization has been considering a cause marketing program, you don't want to miss this episode. 

This is part two in our mini-series leading up to the AHP International Conference where Dawn and Chris Martinez, Chief Executive Officer of the Asthma and Allergy Foundation, will be presenting on this topic.