Summary
In this episode of the Phillip Wylie Show, Jennifer Leggio shares her insights on personal branding, the evolution of marketing in cybersecurity, and the importance of community engagement. With a rich background in cybersecurity marketing, Jennifer discusses her journey from journalism to becoming a key player in the cybersecurity community. She emphasizes the need for marketers to understand the technical aspects of their products and the significance of authentic content creation. The conversation also touches on resilience in the face of career challenges and the importance of mental health in the industry.
Chapters
00:00 Introduction and Personal Branding
04:02 Jennifer Leggio's Origin Story
06:58 Building Personal Brands
10:09 The Importance of Technical Understanding in Marketing
13:04 Evolution of Marketing in Cybersecurity
15:53 Content Creation and Its Value
18:53 Influencer Marketing and Subject Matter Expertise
22:01 The Challenges of Faking Expertise
25:06 Resilience in Cybersecurity Careers
28:09 Mental Health and Personal Growth
31:00 Closing Thoughts and Community Support
Connect with Jennifer!
https://www.linkedin.com/in/jenniferleggio/
https://x.com/mediaphyter
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