Ep 29 - Instagram Ads: Promote or Nah

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Have you been getting an Instagram prompt that one of your posts is performing better than the others?

In this episode, I talk about if it is a good idea to promote your posts and other Instagram ads tips. Tune in and let’s decide together.

Key takeaways from this episode:

When to promote your posts.

• Instagram suggests posts that can be promoted. Most of the time, it is a good one.
• When your post is doing well with engagement, maximize it.
• Content that educates usually gets more engagement.

What types of posts you should promote.

• The best type of content to promote are promos, freebies ( to grow email list), services, and things about yourself.
• When someone gives you an email list, you have direct contact with that person.
• Use CRM or Customer Relationship Management tool.
• Introduce yourself and let people know what you do.

How to promote.

• You can select the post itself, go to your insights, create your audience or have IG pick it for you.
• Use insights, it will give you a lot of valuable information on how your content are doing.
• If you are overseas, target the audience in that area. Instagram will not do it automatically for you.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CCcN3TIJn7j/