PhorestFM: Building a Stronger Industry, Together

For the past nine seasons, the PhorestFM podcast has been steadily putting down roots. Growing slowly, but steadily, like the trees in the Phorest forest. And every episode’s been its own brand of fertiliser, carrying insight, knowledge, lessons, new ideas, and stories. Many, many of those.

From small seeds, the show has grown enough to change the landscape.

Our intent going into this tenth season is to bring you the energy of the ...

When Phorest salons shared, in early 2025, that "growth" was their number one priority this year, we got busy. On Season 9 of the PhorestFM podcast, we brought you insightful interviews, case studies, episodes with special guest co-hosts, and bonus live content! Sourced directly from the community, this season finale is a feel-good festive send-off. Thanks for tuning in, and thanks for another incredible year — slán go fóill (bye f...

[325] In 2024, Qnity’s research arm, the Qnity Institute, conducted a study. At the heart of it was one core question: ‘What does a financially successful salon look like?’

In this episode, Tom Kuhn, CEO of Qnity—an organisation offering education and tools for economic empowerment in the beauty industry—shares findings and insights from the subsequent 50-page report, published in June 2025. The ‘2024 Salon P&L Benchmark Study’...

In this episode, keynote speaker, business coach, and educator Lance Courtney explores what salon leadership looks like in an era shaped by Gen Z, shifting values, and rapid cultural change. Drawing on themes from his Salon Owners Summit 2026 workshop and blending real-world salon examples with coaching insight, he takes an educational “what works, what doesn’t work, and what works better” approach to challenging leadership styles.

[322] For Wafaya Abdallah, owner of Oasis Curl Salon (@curlyoasis), real growth happens when we let go of control, release the need for perfection, and create a safe space for others to rise.

In this episode, we explore the salon as a space for transformation and how her journey into energy medicine, holistic beauty, and cultivating trust has shaped her approach to leadership. Now dedicated to integrative education and developing a...

[321] Every now and again, there’s an episode that asks us to slow down, sit with what’s real, and see what it has to teach us. This is one of those episodes. Becoming who we are — as people, friends, as community and team members, leaders — is a lifelong, multifaceted journey. Growth is tender, vulnerable, messy, and profoundly human.

Ten years into salon ownership, the founder, owner, and artistic director of Stylists at North in...

[320] When approached with intention, leaning into happiness can become a powerful tool for personal and professional growth. In this episode, Heather Bagby (@heatherbagby on Instagram) — the visionary behind the Summit Salon Business Centre’s Happiness Project and the recently announced keynote speaker for the Salon Owners Summit 2026 — reframes happiness as hard work with high rewards.

Known to inspire audiences and organizations...

Get a glimpse of the energy and people at the 18th Annual Aesthetic Extender Symposium in Boca Raton, Florida! Hosted by Shauna O'Halloran (Head of Brand & Communications at Phorest), this short episode has it all: her on-the-ground observations, short clips from some of the conference’s live education, a conversation with Dr. George Baxter-Holder (VP of Talent Development at Skin Spirit) and some vox pops!

You can learn more a...

[319] If you’ve ever sat down for a chat with Dave Evans and Debbie Halls-Evans, founders of and. coaching (@andcoachme), you know you’re in for a bold and disarmingly honest one. High off a year so far defined by intentionality, bravery, and play, Dave and Debbie share:

• How fear can manifest and be reframed as an invitation to look inward
• The difference between being uncomfortable and being unsafe
• How adopting a “be more kid”...

[318] At Phorest, we know that the magic happens when you get the team right. Clients feel it. Reviews show it. Your bottom line reflects it. Building a strong team is an advantage, but great teams don’t just “happen.”

In this unearthed conversation from late 2023, Stefanie Fox (@stef_fox), Founder of Talent Match and Matchable, shares timeless leadership insights, why recruitment can’t be treated as a quick fix, and why lasting te...

[317] It’s one thing to say your business stands for something, and it’s another to prove it. Certified B Corporations around the world are doing just that.

Featuring Anne Butterly, Founder of Easydry, along with Kelly Swann, the driving force behind Denver’s Let Em Have It Salon — both Certified B Corps—  this episode shines a light on the systems, leadership, and values behind their purpose-led businesses and traces their journey...

[316] CPA and co-founder of Morem & Waller CPAs, med spa co-owner, and now steward of Austin, Minnesota’s 87-year-old beloved Tendermaid burger joint, Betsy Morem (@heavenstobetsss) wears many hats. And her unique ability to balance big-picture strategy with daily operational insight makes her a trusted advisor to fellow entrepreneurs.

In this episode, Betsy joins Alex and Joe DiFalco, Senior Partnerships Manager at Phorest, fo...

[315] When David Popham first opened his salon in 1981, he didn't set out to build a legacy business. And Shirley certainly didn’t set out to work in or manage a salon—she grew up intimidated by them.

In this episode, Shirley and David Popham of Popham Hairdressing (@popham.salons) reflect on decades of hair and life stories. Stories of long, imperfect journeys, humble and unlikely beginnings, chance encounters, love, bold decision...

[314] In Part 2 of this conversation, co-hosted by Luke Doolin (UKI Managing Director at Phorest), we pick up where we left off with Sarah Abel — CEO of TNB Skills Training (@tnbskillstraining) and proudly known in the industry as the Funding Godmother.

The topic of mindset as a strategic tool for growth remains a constant throughout, but in this episode, we spend more time exploring how salon owners can access funding, develop the...

[313] Sarah Abel, also known as the known as the Funding Godmother, is the CEO of TNB Skills Training (@tnbskillstraining) and author of The Power of Funding, is an award-winning entrepreneur and funding strategist with a fierce passion for helping beauty businesses grow, secure funding, and develop accredited and regulated programmes, all without getting buried in bureaucracy.

In Part 1 of this conversation, co-hosted by Luke Dool...

David Colonna (@thedavidcolonna) joins Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a catch-up that leads to hearing about how Calligraphy Cut came to be, the circumstances that led David to a career in the industry, and some thoughts on technology. Learn more about Calligraphy Cut here, and about The Maven and The Muse Salon here.

Click here to subscrib...

[312] Co-founder of the neurodivergence community and training platform I Am Paying Attention (@iampayingattention), Jess Joy, along with best friend and business partner Charlotte Mia, is championing change in the way we all work, one radically honest conversation at a time.

This episode is no different, featuring vulnerable shares of lived experiences and an exploration of how the pace, pressure, unspoken expectations or the stru...

Noah Warren and Sydney Berry (@HairToStay) join Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a short catch-up. Learn more about HairToStay and donate here if you can!

Click here to revisit PhorestFM S08E300 with Noah, Sydney, and many more guests!

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This episode was edited an...