Phorest FM

Phorest FM

Join Phorest FM host Zoé Bélisle-Springer every Monday as they bring you an inspirational mix of interviews with salon business leaders sharing marketing tips and salon growth insights. For your industry, by your industry. #LetsGrow

Episodes

October 4, 2021 43 min

[226] No matter how long you've been in business, hiring new employees can be a long and tedious experience. And while this isn't ever likely to change, it doesn't have to be dreading either. The systems you set in place can make a world of difference: the more powerful the systems, the more frictionless the process becomes and the clearer the expectations for everybody involved.

Featuring business coach, trainer and a...

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[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have become a staple in our culture. In fact, according to BrightLocal's research, the ...

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[224] If you've been listening to the conversations taking place within the industry this year, you'll know that most of them focus on recruitment and performance. However, what isn't being addressed as much is leadership communication and the detrimental impacts of falling short in that department. Have you ever wondered what processes salons that excel at communicating with their teams have in place? How they go about...

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[223] Tired of watching money come in but little-to-none falling to the bottom line? Struggling with your productivity rates? Trying to meet the ever-changing demands of growing a salon or spa business in today's fast-paced economy and consumer trends is not an easy feat, and just because your salon or spa is busy doesn't mean it's profitable or healthy.

This week's episode welcomes two great minds from the coachin...

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[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes implies reinventing the wheel. But often, it doesn't. Many times, it's just about finding solutions to meet customers where they are and make sure you give added value for the long-term.

This week on the show, we welcome salon owner and business coach Peter Ciardulli (@p_e...

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[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been more critical. Earlier this year, Phorest released its Staff Performance feature allowing staff to monitor their own KPIs such as revenue, transactions for services, product retail and client booking. Staff Goals now expands on this and empowers stylists & therapists to set goals fo...

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[220] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? Have you ever caught yourself thinking — and thinking it often: No one else can do this work. My clients need me. If something goes wrong, it's my fault. If someone's upset or angry, I caused it, and it's my job to make them feel better.

...

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[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) shares the journey she underwent to get her salon to a space where everyone — her team, her clients and herself — felt happy and appreciated.

This week's episode explores one of the many processes she relies on to create an emotionally secure environment for her team...

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[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or even your market as a whole — if you're not ready to change said beliefs...

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[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured hair.

Featuring haircare specialist and co-founder of Cognito Hair in London, th...

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[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed decisions. Ready to turn insights into action?

To discuss Phorest's work on ...

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[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style?

Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relationship between hair and ...

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[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide.

Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their business through innovation in...

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[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more!

It's not too late to join! You can take...

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[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons ta...

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[211] How are you getting on with this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons takin...

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[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this year’s challenge has been reimagined for the new era as the Thrive Edition! With a distinct lack of Covid-related tasks or pandemic talk, the theme is centred around positivity, wellness and brings together all aspects of running a salon business in a free 30-day challenge.

On the show w...

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[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed that the beauty powerhouse Janna Ronert, CEO and Founder of IMAGE Skincare, is also joining the board, bringing further expertise and kudos to the brand.

Speaking of her newest undertaking, sitting on the board at Phorest, she shares her intention of putting her industry expertise to ...

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[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making people feel good about themselves can come quite naturally. Selling products and additional treatments, not so much. Why?

Praised by Tabatha Coffey and described by Global President l'Oréal Professional Products Nathalie Boos as "a great way to help 'Amazon proof...

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[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Phorest's Board of Directors.

This week on the show, we celebrate Paolo's recent appointment by sharing his devotion to the hair and beauty industry. Join us in welcoming him to Phorest as we discuss the importance of sharing knowledge, building a strong brand and reflect on sign...

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