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May 17, 2021 42 min

[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making people feel good about themselves can come quite naturally. Selling products and additional treatments, not so much. Why?

Praised by Tabatha Coffey and described by Global President l'Oréal Professional Products Nathalie Boos as "a great way to help 'Amazon proof' the salon business," the multi-dimensional experience and magic mirror that is Piiq Digital all started with a salon client wondering why he couldn't buy his regular product from his regular stylist. The goal? To create a way for salon professionals to showcase their superpowers and hit their KPIs without having to sell. But also, to create a way for a salon's customers to feel more seen, heard, understood than ever before. 

Featuring Richard Kavanagh, co-founder of Piiq Digital, 5x Australian Session Stylist of the year, and Redken Global Artist, this week's episode explores the "why" by examining the communication gaps within the salon client experience. Also up for discussion, of course, how augmented reality and artificial intelligence can help plug those gaps and the impacts of the Amazon Salon on the industry.


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Piiq Digital creates advanced visual tools that improve the communication between hair professionals and their clients. Learn more:

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

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