Why are photographs an important factor in your marketing plan? Drawing in new and return customers is the sign of a successful marketing campaign. And it is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. 10 statistics follow:
FACT #1: People remember only 10% of information three days after reading it. Adding a photo can improve recollection by 65%.
FACT #2: Images on Facebook receive 20% more engagement than videos and 352% more engagement than (text only) posts.
FACT #3: Articles with relevant images get 94% more views compared to articles without images.
FACT #4: Consumers are 60% more likely to consider or contact a business that has an image show up in local search results.
FACT #5: 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.
FACT #6: Press releases with photo(s) and/or multimedia received 40% more views than text-only releases.
FACT #7: 44% of people said they’d ditch reading a (web)page altogether if the images weren’t loading correctly.
FACT #8: When a real photo of a client was tested against a top-performing stock photo, visitors who saw the real customer were 35% more likely to respond.
FACT #9: 22.6% of all web searches in the United States happen on Google Images.
FACT #10: Marketers reached their goals with visual content: stock photography ranked at 13% while original photography & graphics ranked at 40%.
Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs allow you to share pieces of yourself, your company, and your personality.
If you have been dragging your feet to hire that photographer, or even to take your own custom photos, I hope I’ve provided you the confidence to make that leap! Used correctly, and regularly, photography has the potential to not only earn back your investment, but to keep profits coming in again and again.
To dive deeper into my thoughts on each stat, visit https://www.kellyheckphotography.com/10-statistics-photography-best-marketing-tool/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com