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March 19, 2025 41 mins

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In this episode of The Workflows Photography Podcast, Scott Wyden Kivowitz sits down with Luci Dumas, renowned for her expertise in selling wall portraits and mentoring photographers.


Luci Dumas, an award-winning PPA Master Craftsman Photographer, has built a thriving photography career spanning over four decades. Known as the “baby whisperer” for her expertise in family and children’s portraits, Luci is also a master of selling wall portraits and albums to nearly every client. As the host of "The Profitable Photographer with Luci Dumas", she shares actionable strategies, business insights, and interviews with industry leaders to help photographers achieve success in a competitive market. Luci is passionate about coaching others to create their dream photography business.

Luci Dumas shares her step-by-step approach to transforming warm leads into valuable clients, focusing on relationship-building and trust. She discusses the importance of in-person consultations, setting client expectations, and guiding them through the decision-making process emotionally. Luci also offers insights into managing a photography business efficiently and adapting to digital tools.

"I believe in guiding clients to emotional connections with their photos, turning them into beautiful wall art they cherish." - Luci Dumas


Resources:

Why You Should Listen

  • Enhance your sales strategy with proven techniques from Luci Dumas.
  • Discover how to build trust and relationships to boost photography sales.
  • Learn effective workflow management, from initial contact to final sale.
  • Find out how to use emotional cues to help clients decide on wall art purchases.
  • Explore innovative strategies for marketing and client acquisition without relying heavily on social media.

If you’re eager to elevate your photography business and tap into new sales techniques, don’t miss out on this episode. Reach out to Luci for a complimentary session and explore the potential of creating your dream photography business.


  • (00:00) - Luci Dumas
  • (00:43) - Discussing Personal Workflows
  • (01:31) - Selling Wall Portraits: A Systematic Approach
  • (03:47) - Building Relationships with Clients
  • (05:43) - The Sales Process: From Consultation to Purchase
  • (19:31) - Client Workflow and Organization
  • (28:20) - Struggles with Delegation and Outsourcing
  • (39:05) - Conclusion and Special Offer
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