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In this episode of Workflows, Scott Wyden Kivowitz sits down with the insightful Brady Puryear, owner of Blacksmith Print Co. With over 11 years of experience in the business, Brady's expertise in photography sales and client engagement shines through.
Brady Puryear is the Founder & CEO of Blacksmith Print Co. a luxury album & wall art manufacturer based Southern California since 2013. Brady the owner was a full time wedding photographer from 2007 through 2018 photographing nearly 500 weddings over that time.
Brady provides a wealth of knowledge on creating desire rather than convincing clients, engaging them in the design process, and effectively managing pricing strategies to ensure profitability. He also shares personal anecdotes and practical tips for building strong client relationships that drive referrals and repeat business.
"If we can just design with the client, then all of a sudden, as soon as the wedding is being done, edited, and if you're using Imagen, hopefully, very quickly, then you can just schedule that meeting closer to when the event actually happened and excitement is still high."Why You Should Listen
- Gain invaluable tips on client engagement from Brady Puryear, a seasoned expert in photography and business.
- Discover effective strategies for optimizing album design and sales.
- Learn how to build strong client relationships that lead to referrals and repeat business.
- Understand the importance of considering capacity and efficiency in pricing models.
- Hear firsthand stories and practical advice that can help you improve your photography workflow.
Resources
Tune in to this episode and uncover actionable insights that can transform your photography business by enhancing client interactions and optimizing sales strategies.
- (00:00) - Introduction and Setting the Stage
- (00:48) - Sales Challenges in Photography
- (02:11) - Creating Value in Sales
- (03:20) - Engaging Clients and Personal Touches
- (06:39) - Post-Wedding Workflow Tips
- (12:35) - Designing Albums with Clients
- (19:24) - Pricing Strategies and Industry Insights
- (24:31) - The Power of Pricing: Maximizing Your Earnings
- (28:45) - Understanding the Value of Your Time
- (40:00) - The Importance of Demand in Pricing
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