Photography Mindset Shifts for Sustainable Growth with Alora Rachelle

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Unlock the secret to building a photography business that actually fits your life, without burning out on social media. In this episode of Workflows, host Scott Wyden Kivowitz welcomes photographer and business mentor Alora Rachelle for a fresh, honest conversation about sustainable growth, tech, and changing your mindset for long-term success.

Alora Rachelle is a wedding photographer turned business strategist who believes marketing, and sales are essential to scaling a profitable business. In two years of going full-time, she took her business from $10,000 to $100,000 using the strategies she teaches.

Alora reveals how she organizes her business for creative freedom, why she left ChatGPT for Claude, and the surprising workflow tweaks that make the biggest impact. Explore her real-world struggles and wins as she shares tools, marketing systems, and mindset shifts every photographer should know.

"If you want something, you're just gonna look it up... It does pay off in the long run. Once you're on that, everyone wants to be in the first page of Google. It's a big deal, you know." – Alora Rachelle

Resources

• The Wedding Atelier Podcast
• Notion
• Airtable
• Google AppSheet (formally Tables)
• ChatGPT
• Claude

Why You Should Listen

• Discover sustainable workflow strategies and move past burnout and overwhelm in your photography business.
• Learn new ways to organize your marketing, client data, and creative inspiration, even if you’re not tech savvy.
• Hear an honest comparison of AI tools like ChatGPT and Claude with actionable copywriting tips for photographers.
• Get a real-world look at what’s working (and what isn’t) from a successful photographer and business coach.
• Find out why a shift in mindset can change your entire photography journey from pricing to productivity, to finding clients who truly value your work.

Don’t miss out! Subscribe to Workflows so you never miss a tip on building a thriving photography business, and check the show notes at workflowspodcast.com for links, exclusive offers, and more.

• (00:00) - 65
• (01:53) - Creating a Centralized Hub with Notion
• (04:01) - Marketing Strategies and Instagram Challenges
• (07:10) - Exploring Google Tools and Alternatives
• (10:18) - Utilizing AI in Business
• (13:39) - Challenges with ChatGPT and Switching to Claude
• (19:09) - Developing a Consistent Marketing System
• (22:56) - SEO and Blogging for Photographers
• (30:21) - Mindset Advice for New Photographers
• (31:55) - Conclusion and Where to Find Alora