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September 22, 2025 23 mins

"How do you change a society's values when capitalism rewards consumption and individualism?" In this second part of the episode, Dr. Olli Tikkanen and Dr. Rob Noonan dive deeper into the societal drivers behind health inequality, focusing on the UK and comparing it to other nations like the Scandinavian countries. Dr. Noonan explains how the core values of a society - competition, productivity, and consumption - shape not only individual behavior but also public policy. These systemic values, deeply rooted in the current economic structure, influence everything from public health funding to welfare systems, often leaving health inequalities unaddressed.

The conversation then shifts to the power of education as a tool to reshape these societal values. Dr. Noonan highlights the need for critical thinking and media literacy in the face of overwhelming misinformation, particularly as artificial intelligence and social media complicate the information landscape. He discusses the limitations of the current education system, which often reinforces capitalist values, and suggests that real change will require a bottom-up approach, driven by public support and grassroots efforts. This thought-provoking episode offers a deep examination of the social and political factors that continue to hinder progress in public health and well-being.

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This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behavior and Physical Activity Research with Less Hassle

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SB and PA measurements, analysis, and feedback made easy. 

Learn more about Fibion Research.

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Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions.

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Fibion Kids - Activity tracking designed for children.

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Explore our Wearables, Experience sampling method (ESM), Sleep, Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles.

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Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods.

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Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide.

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Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview.

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Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ".

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For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability.

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Follow the podcast on Twitter https://twitter.com/PA_Researcher 

Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen 

Follow Fibion on Twitter https://twitter.com/fibion 

Check our videos on YouTube: https://www.youtube.com/@PA_Researcher 

 

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