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September 26, 2025 18 mins

In this episode, we explore the deeper philosophy behind how we approach our sport. Contrasting Nike’s “Just Do It” mentality with ASICS’ guiding principle of “a sound mind in a sound body,” I challenge you to reflect on the mindset we bring to the pickleball court because long-term joy in pickleball is found in calm, comfort, and the journey—not just domination.

Show Notes: https://betterpickleball.com/263-sound-mind-in-a-sound-body

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
Hello and welcome to Pickleball Therapy,the podcast dedicated to
your pickleball improvement.
My name is Tony Roig, yourhost of this weekly podcast.
This week's podcast, I want to talk abouta concept of personal philosophy, and
we're going to talk about two differentcompanies or two competing companies
and how they approach sport.

(00:25):
And then I'll give you some thoughts onwhich one I think is the long-term
engagement with sport andthe one that I try to follow.
And then you can make decisions as towhich one you want to follow for yourself.
Before we dive into the podcast,a quick note about the book.
The book is ready for pre-orders.

(00:48):
So there's a pre-orderdown in the show notes.
There'll be a link whereyou can pre-order your book.
This is a digital version of the book.
So it's a PDF that you can read on yourcomputer, you can read on
your iPad, if you If you wantto print it, you can print it.
But that's what the pre-order will be for.
And if you pre-order the book,there's a discount available with it.
That's the book modelsystem that we're following.

(01:11):
So take advantage of that.
And then the book itself Ianticipate it to be ready.
If not at the end of this month, it'llbe ready by the first week of October.
So you'll be able to get a copy of that.
The feedback so far has been very good bythe early reviewers and our friend, Coach
Peter Scales, the author ofthe Compete, Learn, Honor philosophy.

(01:32):
What's interesting to me is that it'sresonated differently with different
players, and that's awesome, right?
Everybody's findingan angle that it means the most to them
from a perspective standpoint, becausethat's what this book is about.
And the book is aptly titled,Pickleball Therapy: The Book.
So I think you'll enjoy it.

(01:52):
And if you want to get a copy of it soon,go ahead and pre-order it so you can
get a copy before anybody else does.
All All right, let's diveinto the concept here.
And the title of this isSound Mind in a Sound Body.
That's a philosophy that theshoe company called ASIX uses.

(02:14):
In fact, That's their name.
Their name ASIX stands forAnima sana in corpore sano, which is
Latin for sound mind in a sound body.
Super cool idea, right?
I think we all would want that.
A sound mind in a soundbody sounds Fantastic.
And so that's the ASIX name and theASICs philosophy of how they do things.

(02:37):
And then we're going to contrastASICs with another company, Nike.
You've probably heard of them.
What's curious is that Nike actuallyhas originating roots with ASICs.
So if you want to learn aboutthat, you can Google that.
But it's an interesting story betweenhow those two companies came about.
What I want to focus on here, though, isthe philosophy that undergirds Asics,

(03:00):
and then the way in which Asics carriesitself in the public, and the way Nike
carries itself with its public in terms ofhow they try and connect with their
core mission, which is providing shoes toathletes and others all around the world.
So ASICs was founded after World War II bya gentleman named Kiha Chido Onitsuka,

(03:24):
and he had come back from War II.
It was a very traumatic time, obviously,for everybody, including
his country of Japan.
And he wanted to givesomething back to his people.
He wanted to help them out withhealing through sports and movement.
He was a believer in sports and moving asa way of healing, which I think anybody
listening to this podcast canunderstand and would agree with.

(03:44):
And he would contribute to that processby striving to make really good shoes.
Eventually,Phil Knight learns about
the Onitsuka Tiger, that's the name of theshoe, basically becomes a distributor for
them in the United States, then lateron, finds his own company, which is Nike.
Now, Nike's name is totallydifferent than Asics.

(04:06):
Remember Asics is soundmind in a sound body.
Nike's name literally translates to...
It's the Goddess of victory.
It's the Greek Goddess of victory.
And so that's their imprimatur,not imprimatur, that's their name.
That's their whole thing.
And if you look at the marketing of eachof them, their marketing

(04:29):
is very different.
So Nike's marketingare things like, obviously, just do it.
I don't know if there's another sloganthat's more recognizing
that one, but just do it.
That's in your face, very aggressive, verygoals-oriented.
They have lines like this one,My dream is to end theirs.

(04:50):
Wow, that's in your face.Let's go.
Let's party.We're going to dominate stuff.
And that's pretty consistentalong Nike's marketing.
Nike has figured out that thatmarketing works, and it obviously does.
It's been very successful.
And so they come at it from a veryresults-oriented

(05:16):
domination type of messaging.
Asics marketing, if you look at some oftheir stuff, it's lines like this:
feel comfort, find calm, orcomfortable, colorful, capable.
Nothing about winning,nothing about dominating.

(05:36):
It's all about that type of feeling.
Their photos that Asics usesare runners who you don't know
smiling and just enjoying the moment.
Nike uses champions, LeBron, Serena, folkslike that, the best in their respective
sports, looking fierce, looking likethey're dominating the

(05:59):
field and things like that.
And sowhat that leads me to think about is, what
does that do to our psyche as athletes interms of how we evaluate ourselves and our
engagement with our sportin this case, pickable?
The one thing that concerns me about thisis this idea of using the

(06:24):
metric of just doing it, right?
Because just doing it is basicallyan idea of winning, really.
I mean, you could get philosophical if youwanted to, I guess, and say,
well, you could just do it by justdoing it and enjoying what you're doing.
I get that, right?
That's certainly not how it's presented,not the font they use,

(06:45):
the images they use.
The folks who are entitled to say just doit all look very in your
face about doing it.
It's a whole vibe of just do it, whichhas a very again, dominating aspect to it.
And so when I see Just do it, what I readis basically just win, just crush,

(07:09):
just dominate, just own the field.
And the problem isLiving in a world where we're basically
always having to do it, right?
I'm guessing they are opponents andeverybody else wants to do it, too.
So one of is doing it, one ofus is not doing it, I guess.

(07:32):
It creates this very potentially negativescenario where we feel let down
because we didn't just do it, right?
I mean, I wrote a little bit about itearlier, and I'm thinking about it like
this, saying just do it is likedowning a gallon of coffee, right?

(07:53):
It's just pure caffeine.
There's nothing around it.
It's just pure, let's go, do this energy,which
canlet you down because you're striving to do
it, whatever it is, and it's vague,which I think is Nike's genius

(08:18):
in using that terminology.
You can fit it in whatever you want.
But when you've factored all together withwhat you're seeing, plus all the societal
conditioning, where winning good, losingbad, you end up in this really
potentially dark place where either youronly satisfaction is if you win, and if
you don't win, which most playerswon't win a lot of the time.

(08:41):
And if you listen to this podcast, youknow that your win-loss ratio
at level should be about 50-50.
So you're setting yourself up to, I guess,not do it 50 % of the time, and
then just do it 50 % of the time.
It's just a weird way of engagingwith a sport that you love.
And when you compare those to do otherphrases, it just doesn't compare.

(09:05):
Another thing about just do it is that itcreates undue pressure
on you to always be on.
This idea of just do it, just get it done.
What happens when you're not feeling 100%or when you're thinking of other things,
you have other parts of your life?
Or let's say you don't feellike working out a certain day.

(09:25):
Are you supposed to just do it that day?Excuse me.
It never fails that.
The minute I start speaking,I feel like the tingles of the sneeze.
So either you don't feel like working outthat day, are you a failure
because you didn't work out?
You didn't perform 100% that day.

(09:46):
Are you a failure becauseyou didn't perform?
One more time.
We're going to keep those in becausethat's part of this podcast, right?
I'm trying to just doit, but I got to sneeze.
I got to sneeze.That's just part of life.
But I'm not going to feel like I'mless than a podcast host, right?
Because I just sneezzed a couple of times.
And trust me, I didn't do it.
It's not a prop.It just happened.

(10:07):
But it's just part of life, right?
Life has sneezes in the middle of it.
And so the idea thatI didn't do it because I had
this little glitch in the middle.
It doesn't make any sense,and it puts too much pressure.
I mean, it doesn't make sense to do that.
Now, let's go back to the onesI mentioned from ASICs earlier.
Feeling comfort,finding calm in sport, right?

(10:30):
Isn't that really cool?
It sounds like a way more constructive wayof interacting with everything
around us than a just do it idea.
I'm not chasing anything.
I just want to find somecalmness, some comfort.
I want to feel good about myself,engaging in an activity that I love doing.
And here's the thing, soundbites, they're very catchy.

(10:51):
And just do it, best sound bite, right?Really good.
But just ask yourself, right, if that'swhat you really want,
or is it just that quick dopamine hit oflike, let's go, come on, stuff like that?
Or is that really whatyou want for yourself?
Is that really what you wantwhen you reflect on your path?
And the other thing that I wanted to pointout about this just do it

(11:13):
slogan is that it's really not genuine.
It's not genuine from Nike,because here's the reality for Nike.
Nike is a very successful shoe company,obviously, the number one
shoe company in the world.
They didn't get there just doing it.
That's not a thing.

(11:33):
You can't just do it.
What did they do?
They researched, developed, designed,tested, manufactured, shipped, negotiated
contracts, everything you can think of.
That a company the size of Nike, that hasgrown to the size of Nike,
has to do to be successful.
They didn't just put a slogan on top ofthe door that said, Just do it, and then,

(11:56):
grow to be the biggestshoe company in the world.
So what What Nike has done is Nike hasembraced the process, not the result.
That's how they've been successful.
So if you want to be successful as apickleball player,
It's not about the result.

(12:17):
It's not about doing the it at the end.
It's about doing the steps, and doingthem in a way that makes sense for you.
But more than that, it's aboutenjoying the moments in the middle.
And the way that I thinkabout it is like this, right?
Going back to the thing about thesound bites, and Nike knows this.

(12:43):
Nike's marketing is very good at this.
They know that you're going to havea more visceral reaction to the statement,
My dream is to end theirs,and looking tough, right?
My dream is to end theirs.
Very visceral, very get you in the gut.
It's going to be way more more excitingfor you than something like this.
Success is driven by paying attentionto the small steps along the way.

(13:07):
And even if you do not, open quote,succeed, close quote, for who's the
judge of that for you other than you?
Make sure to enjoy the journeybecause the journey is where it's at.
Now, that last couple of sentencesmake a lot more sense to me.
As a rational adult thinkingabout myself and my well-being.

(13:28):
It doesn't fit on a poster.
And the good news is,you're not limited by the number of
characters that reasonablyfit on a poster.
You get to pick what's right for you.
You get to pick the way that you engagewith pickleball and engage with life.

(13:49):
As you probably have a guess by now,I'm a fan of pursuing the sound mind
in a sound body idea,and I hope you will as well.
I'm going to come back in a second for theRIF and tell you a little bit more about
my shoes and the shoes thatI wear in my shoe history.
But first, I got to takecare of the sneezzing.

(14:09):
All right, I think we'vehandled the sneezzing.
So let me give you a brieflittle history on shoes.
I actually used to wear Asics When Iplayed tennis, that was my shoe of
choice, particularly for hard courts.
And I had no idea that it was...
Sound mind in a sound body wasthe name of the shoe I wore.
But I just thought it was a reallywell-made shoe, and it
is a very well-made shoe.

(14:30):
Now for Pickleball, I use ashoe named Tyrol, T-Y-R-O-L.
I'll put a link in the show notes.
You can also go to betterpickleball.
com and get a link to their site.
And I like the story of Tyrol because Ithink the story of Tyrol is very similar
to the story of ASIX,which is a story of the
founder of Tyrol, Kevin, whosaw a need in pickleball back in the day.

(14:53):
We're talking about years and years agobefore everybody else jumped
on the pickleball bandwagon.
His wife had started playing pickleball.
She couldn't find a shoe that wasworking well for her in pickleball.
He came from shoes.
He had a long career inshoes and was retired.
And he looked at the sport, looked atthe way she played and the way she moved.

(15:15):
And then he said about designing ashoe specifically for this sport.
So this is not...
I could wear A6 and play pickleball.
No doubt about that.
And they would probably be fine.
But would they be thebest shoe for pickleball?
I don't know the answer to that question.
I'm not a shoe scientist, but I can tellyou that

(15:36):
Tyroll is not a shoe that was designed foranother sport that they then
embroidered pickleball onto.
Tyroll is a shoe that was designedspecifically for the movements in
pickleball, the type of kineticmovement that we have in pickleball.
It helps protect the Achilles heel.
There's other details like that.
But the shoe itself was specificallydesigned for this sport.
And having known Kevin for a number ofyears, we've been He's been using his

(16:00):
shoes for a number of years andrecommending his shoes for a number of
years, because if I useit, I'll recommend it.
I can tell you that it's a company that isfounded along the lines of the
ASICs mentality, which is,it's a husband creating a shoe for the

(16:20):
woman he loves to help herenjoy the sport that she has started
playing and loves playingin a way that protects her body and allows
her many years of enjoying the sport.
So if you'd like to check out the shoethat I wear, that CJ wears, and that
several others on the team wear,again, you go down to the show notes and

(16:42):
check it out, or go to ourwebsite and use the link.
You'll get, I believe there's a discount.
Honestly, I'm not 100% sure, but no matterwhat, it is a code that lets them know
that you came from us, andthat helps them know that we're sharing
the love that we have for Tyrell with you.
So that's this week's podcast.Hope you enjoyed it.

(17:03):
Hope you're in the middleof our fall clinic.
If you're not, I don't know ifit's still open for registration.
That's outside of my pay grade.
But you can go to betterpickleball.
com and certainly find out.
I know this weekend, tonight,this drops on Friday.
So tonight, on this Saturday, Sunday,I'll be at the live trainings.
Hopefully, I'll see some of you there.

(17:24):
We'll be answering questions and givingyou additional information about
pickleball, as well as the systemenrollment that's open, or will be
open this weekend at some point.
So I hope to see you there.
If I don't see you there, I will see youin the next episode of pickleball therapy.
If you have a second to rate and reviewthe podcast, that would
be much appreciated.
And as always, consider sharing with yourfriends, particularly one of those

(17:46):
friends of yours that is a Just Do It.
Maybe they'll think about it a littlebit differently after this podcast.
Be well, and I'll seeyou at the next episode.
Bye.
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