Pilates Business Podcast

Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what act...

Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle.

Whether it’s summer slowdowns or ...

In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pilates studio or boutique fitness bus...

In this eye-opening episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances.

If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foundations every studio owner needs to feel confident, empowered, and in control—without ...

 In this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference to your studio’s revenue, retention, ...

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!

Seran dives int...

In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. 

Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving careers. 

Tune in to hear how Olivia transfor...

In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy.

Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to ...

On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. 

Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that tr...

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. 

From the burnout that comes with doing all the thin...

 In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from P...

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.

If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on Ti...

In this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨

While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience working with hundreds of boutique fitness studio owners, she explores the essential shift...

 In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn’t have to feel slimy or awkward at all?

Seran breaks down how to confidently guide prospective clients ...

 In this episode of The Pilates Business Podcast, host Seran Glanfield shares a game-changing perspective for boutique fitness studio owners who feel buried under admin, burned out by constant decision-making, or just plain overwhelmed by the daily grind. If your studio feels like it’s held together with duct tape and your to-do list never ends, this episode is your permission slip to breathe—and build better systems.

Seran dives in...

 In this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffee shops, or maternity boutiques—can ...

Running a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO.

You’ll learn:
 ✔ The mindset shifts that will help you break free from the “I have to do...

If you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand?

In this special guest episode of The Pilates Business Podcast, host Seran Glanfield welcomes John Riccitello, co-owner of Gratz Pilates, who, along with his wife Elizabeth, purchased the company in 2023. ...

Relying on word-of-mouth and the occasional social media post to bring in new clients? That’s not a strategy-it’s a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it’s the key to consistent, sustainable growth for your boutique fitness studio.

Listen in as Seran uncovers:

✅ The biggest mistakes studio owners make when trying to attract new client...