Pioneering Perspectives

Pioneering Perspectives

Our guests are here to change the world...if only everyone knew about it. That's the unique challenge we explore as we discuss successes, challenges and learnings with experienced professionals in the medical, health & wellness space as they try to get the word out there without overstepping ever-changing regulations. Welcome to *Pioneering Perspectives - Medical Marketing*, the podcast where we dive deep into the cutting-edge strategies driving success in regulated industries. Join us as we explore the dynamic intersection of health and wellness, innovation, and marketing with top professionals navigating today’s complex landscape. Whether you’re a marketing expert in the health and wellness sector, an entrepreneur from a VC-backed medical start-up, or a financier eager to grow your investments in this thriving industry, our podcast offers invaluable insights and inspiring stories that can help you stay ahead of the curve. Tune in to discover the savvy strategies that are shaping the future of medical marketing and learn how to turn challenges into opportunities for growth and impact. Don’t miss out on the insights that could redefine your approach to marketing in the health and wellness space.

Episodes

Craig Premo – How Account Based Marketing Can Make All The Difference

April 11, 2025 • 40 mins
[00:00:00] Craig Premo: Yes, higher quality conversations. And then, you know, we, we saw where, um, a senior leader of a target account, you know, engage with us, download our content, and then about three to four months later, we, we closed a multimillion dollar deal. So even if you say that marketing was only. 1% of of that effort. It was still, you know, a great multiple In terms of ...
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Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers

February 6, 2025 • 21 mins
[00:00:00] Dr. Mansa Shah: I wanted to practice with freedom and I really wanted to see people healthy. So I re I just created my own system and my, you know, whole gut health protocol, which is. a five step approach. Then I was like, okay, now I have this whole approach. I’m the best kept secret in town. So what do I do? So then I created a whole blueprint for marketing systems specific...
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Rhonda Blashke - Keys to Healthcare Marketing

January 16, 2025 • 25 mins
[00:00:00] Rhonda Blashke: You develop those roadmaps. You really need to understand ultimately who your customer is. What are you trying to solve? And how do you actually take solutions from just an idea in somebody’s head, but really make sure it’s the right idea at the right time and put it in the hands of the right persona. [00:00:17] So it was really interesting because you’d see co...
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Brian Maurer - Educating for Impact: Tackling Challenges in Promoting Oral Health Innovations

December 9, 2024 • 32 mins
Brian Maurer: [00:00:00] It seems at some point in history, we took the mouth out of the body in terms of health care, and we really created this silo, and I think that’s something we’re really trying to break down at Bristol, is to recognize. One, the importance of it, and two, there’s a community in there, and we need to take care of it and actually nurture it like we do the rest of ou...
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Kelly Fidler – Building Effective Healthcare Marketing through Sales Alignment and Equity

November 14, 2024 • 50 mins
Kelly Fidler shares insights on healthcare marketing, emphasizing the importance of sales alignment, pushing professional boundaries, and advocating for equitable patient care.
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Cheri Lin - Bringing the Customer Mindset into Every Touchpoint

October 31, 2024 • 30 mins
Note: This episode is recut and remastered from an original recording of Marketing Mondays, on the Outcomes Rocket network. Original recording date: January 13, 2023 You have to put yourself in their shoes. You have to put yourself in how they feel and how they feel is, Oh my God, this is another gimmick. Oh my God, I’ve tried this and it’s a fail. Do you know what I mean? Not another on...
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David Kang - Mastering Branding in Highly Regulated Healthcare Spaces

October 16, 2024 • 47 mins
Hi everyone, we’re back for another episode and I am so excited to be here with Dave Kang, a brand strategist and founder of New Orbit Marketing. And as a reminder, I’m your host, Andrea Borcha, the founder and CMO of the digital marketing agency, Dia Creative. Dave, thanks so much for being here. Thanks for having me. Glad to be here.  First and foremost, let’s start a bit with how you ...
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Pioneering Perspectives: Philip Pisa - Leveraging Healthcare Professionals to Evolve the Sales Process

October 2, 2024 • 20 mins
[00:00:00] Philip Pisa: what we are focusing on now is much more truly listening and understanding to what the pain points are out in the ecosystem, focusing on the customer journeys and the patient journeys. And when we hear the pain points that the customers and the patients have along the journeys. We explore those and we try and find solutions together again, really around removing o...
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Pioneering Perspectives: Larry Diamond - Transforming Healthcare: Consumer-Driven Care for Better Outcomes

September 8, 2024 • 30 mins
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Pioneering Perspectives: Hijinio Reynoso - Strategic Leadership and Innovation in B2B Marketing

August 29, 2024 • 31 mins
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Pioneering Perspectives: Tanita Sandhu - Building Authentic Brand Strategies and the Challenges of Global Brand Management

July 23, 2024 • 31 mins
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Pioneering Perspectives: Vanessa Sierra - 5x Demand Acceleration Leader for B2B Tech

July 23, 2024 • 28 mins
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Pioneering Perspectives: Don Stanziano - Exploring the Evolution of Medical Marketing

July 16, 2024 • 31 mins
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Pioneering Perspectives: Kristina Grifantini

June 28, 2024 • 23 mins
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