All Episodes

July 15, 2025 43 mins

This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era.

Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving take on content strategy – arguing that soon how you present your content could matter more than the content itself.

Key Takeaways:

  • You can prioritize agility to drastically reduce time to market, even at a large Fortune 500. 
  • Always think critically about answers from AI, and ask the models where they pulled their data from. Otherwise, risk sharing misinformation. 
  • The way your content is distributed and presented is just as important as the content itself. 

Quote: 

  •  I think it's a matter of meeting the market and meeting the moment, as well as just the sheer breadth of things that we have to do from an internal perspective. As with most organizations, there's not an unlimited amount of headcount and budget to go around. And so when you start to think about how do I approach things in a way that allows us to make progress. In a way that we were super slow, to your point, historically, that agile methodology is really helping us. And I think as an example of that, if you look over the course of the last six months, as we've moved more and more into the team operating fully agilely, we've cut down time to market for some of our most successful tactics from months, even potentially a quarter or more, to weeks.

Episode Timestamps: 

*(03:42) The Trust Tree: Serving mom-and-pops up to the world’s largest governments 

*(10:22) The Playbook: Agile operations in very large marketing team 

*(37:50) The Dust Up: Marketing and sales, and marketing and product 

*(40:27) Quick Hits: Rebecca’s quick hits 

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.