Pitch 2 Purchase

Most organizations treat retention as an HR problem and revenue as a sales problem.

They’re wrong on both.

In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance.  Also, why are so many organizations trying to fix people problems that are really clarity problems?

If your team is struggling with:

• high turnover
• inconsistent performance
• slow onboarding
• or disengaged employees

…i...

If you think revenue is purely a sales problem, this episode is going to shift your perspective entirely.

In this episode I sit down with a leadership development expert with 25 years of experience translating human nature into leadership development. His perspective on how leadership directly affects revenue growth is something every business owner needs to know.

What you'll walk away with:

• Why leaders become controlling unde...

If you've ever believed that sales is the only department responsible for bringing in revenue this episode is going to challenge everything you think you know.

One of the most damaging myths in business is that sales owns revenue. They don't. And once you understand why, everything about how you run your organization changes.

According to the American Marketing Association, 50 to 90% of the buying process has already happened...

If you've spent money on marketing and wondered where the results went this one's for you.

In episode three, Lisa Raebel walks through the five things every business owner needs to understand before spending another dollar on marketing. Plus a conversation with Skip and Emma of Paragon Marketing Group about what actually separates businesses that get results from those that don't.

Less guessing. More clarity. Rebels welco...

If you've ever nodded along in a meeting while someone threw around terms like CTA, SEO, digital footprint, or brand strategy and had absolutely no idea what they actually meant this episode is for you.

Most business owners learned marketing on the fly. A college class here, a hundred articles there and somehow the more you read, the more confused you get.

In this episode I cut through the noise and get back to basics.

I walk thro...

Welcome to Pitch to Purchase, the podcast for business owners who are done winging it when it comes to sales and marketing.

In this inaugural episode, host Lisa Raebel gets real about why she started this show. It's personal. After 30 years in corporate sales and marketing, Lisa watched her hometown slowly disappear after a big box store moved in. That moment lit a fire that never went out.

Here's the stat that keeps her up a...

Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content.

There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes dow...

Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters.

This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may al...

It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen!

If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you have no idea where you’ll end up! Sti...

Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked about the benefits of PAUSING.

This...

If I had a nickel for every time someone has said to me, “How is it December already?!” I’d be on a private beach right now, not in cold and damp Wisconsin! However, I am not one to throw the first stone living in the same glass house. (translation: I am also someone asking that question, so no judgment here!!)

The next three episodes are all about what you do now (or early 2024) to make 2024 an amazing year. This is NOT the quick ...

Just because someone gives you a lead, does not mean it is a good lead. Knowing the right questions to ask is step 1. This episode is all about asking the right questions to make sure the lead you have been given is worth pursuing. Using B.A.N.T to qualify your leads like a pro.

Not sure what B.A.N.T. is? That's ok, that is why you are here!

#RebelMindset: Please do not pepper someone with a multitude of questions like they are...

Referral-based marketing isn't about you... let me repeat that... it isn't about you. When you go out to network and come back with no leads, a fixed mindset will say 'That was a waste of time', whereas an open or infinite mindset will say, 'I planted some seeds today about how I help people let's see how they grow.'

This episode is an introduction to introductions.

LINKS

Facebook

LinkedIn

Website

BUY TH...

Marketing+ Sales= More profit! When you separate marketing from sales instead of thinking of it as one cohesive motion, you're missing the point. If you want more profitable sales, follow these steps.

In this episode, I take you through the differences and similarities between sales and marketing. Some of them might surprise you. And who knows, it might even cause you to rethink everything…

So as you're listening, ask your...

New business owners quickly get blindsided by how much selling they need to do to start and grow their business. Whether you are just starting out or need to up your skills in the selling game, this is the episode where sales guru, Susan Trumpler, share insights and tells it like it is to go from hating sales to making it your business BFF. We talk about how your mindset can kill a sales and what to do before/during/after your sale...

Nothing gets my blood boiling more than when an organization’s marketing team and sales team are at odds with one another. I see it time and time again when the revenue numbers are low, marketing is pointing a finger at sales saying they mess up all the leads and sales is pointing the finger at marketing saying there aren’t enough qualified leads coming in. STOP IT!

#RebelMindset: Marketing is storytelling and Selling is simply tel...

Marketing is perception and how you show up to your workplace, your client’s workplace, networking, etc. is a direct reflection of your marketing. Remember, in season 1 how we talked about marketing being storytelling? Well, it is… and even though the story is yours; the journey is theirs.

#RebelMindset: Time for a shift in your thinking…going forward, put yourself in your customers’ seat and view your marketing and sales efforts ...