In this episode of Pivot With Purpose, I am joined by one of my favorite people and the queen of community building Kristina Bartold-Sorgota! Kristina is the co-founder and CEO of The Social Snippet, an agency dedicated to helping entrepreneurs and small businesses grow their online communities through the power of social media and podcasting. With nearly a decade of experience in social media—what started as a side hustle eventually became her true calling. Kristina has masterfully paired her extensive background in coaching with her love for social strategy, turning that passion into a thriving business alongside her co-founder, Maria. These days, you can find Kristina recording episodes for the Community podcast, coaching business owners on scaling their ventures, or hosting empowering events for local female entrepreneurs!
Together we are discussing the magic of connecting with like-minded women, the importance of having a strong support network, and how Kristina has grown her agency through intentionality, strong team leadership and constantly giving back!
Topics Covered:
(00:44) The magic of connecting with supportive, like-minded women and the impact of community.
(04:44) How practicing goodwill and being intentional about your goals brings abundance.
(06:21) The origin story of The Social Snippet and how Kristina pivoted into entrepreneurship.
(12:41) The challenges of rapid growth and managing a growing team.
(23:53) The importance of recognizing that everyone works and thinks differently, and how that understanding shapes effective leadership.
(25:36) Tips on identifying what drives your team and how to align their goals with the business.
(27:56) A breakdown of the four key services offered by Social Snippet.
(36:23) How to leverage social media to build community and engage with your ideal clients.
Whether you're pivoting in your business or trying to build a community, this episode is packed with insights to help you on your journey!
Connect with Kristina!
Work with The Social Snippet
Build Your Digital Community-PODCAST
Join the thesocialbusinessclub.ca and use the code PODCAST to get your first month for $1
Meghan Houle Method Career Community & Recruitment Resources:
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Season 6 Sponsor TripleTen
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