January 5, 2024 • 37 mins
A heart of gold and a relentless drive to serve others led this entrepreneur to discover the secret to success. Nikki Ballou built an empire by empowering people to see their own worth—now he's sharing how you can too.
Have you ever felt like you were meant for something more in your business but felt stuck in place, unable to move forward and reach your full potential?
Many entrepreneurs feel stuck, unable to break through to exponential growth. If you feel trapped in your comfort zone, unable to ignite real change, this episode is for you.
By the time you finish listening, you'll discover Nicky Bilou's secrets for igniting exponential growth in your business.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- How to identify your ideal client and position yourself as an authority in your niche.
- The 4 characteristics of highly successful entrepreneurs.
- Why surrounding yourself with people who believe in you and your dreams is critical to your success.
CONNECT WITH NICKY BILOU
Complimentary Breakthrough Call: Get clear on why you are stuck in their business and have a roadmap to get unstuck and to the next level.
LET'S KEEP THE CONVERSATION GOING
- Loved the episode? Screenshot and tag me @drtamarlawful I’d love to repost your takeaway!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr. Tamar (00:00):
Have you ever felt stuck in your business, unable
to reach your full potential?
In this episode, I speak withrenowned business coach Nicky
Bilou, who shared his secretsfor igniting exponential growth.
If you feel trapped in yourcomfort zone, unable to break
through to the next level ofsuccess, this episode is for you
.
Nicky provides a simple yetpowerful framework for
(00:21):
discovering your ideal client,becoming a thought leader in
your niche and learning to serverather than sell.
Are you ready to break freefrom stagnation and step into
your destiny?
Listen now to thislife-changing conversation and
get the tools you need to makeyour biggest dreams a reality.
Welcome to Pivoting Pharmacywith Nutrigenomics.
(00:41):
Part of the Pharmacy PodcastNetwork, a must-have resource
for pharmacists, entrepreneursseeking to enhance patient care
while enjoying career and life.
Join us as we pivot intoNutrigenomics, using pharmacy
and nutrition for truepatient-focused care.
Explore how to improve chronicconditions rather than just
(01:04):
manage them.
Celebrate entrepreneurialtriumphs and receive priceless
advice.
Align your values with a careerthat profoundly impacts
patients.
Together, we'll raise a scripton health and pivot into a
brighter future.
Hello and welcome to PivotingPharmacy with Nutrigenomics.
I'm Dr Lawful Doctor ofPharmacy and Certified
(01:26):
Nutritional Genomics Specialist.
I'm so excited to share thisepisode with you all.
We're going to be talking aboutsome key strategies for
building a thrivingservice-based business.
If you're already anentrepreneur, I'm sure you know
the challenges of attractingyour ideal clients, getting
clear on your niche and who youmost want to help.
Once you get this clarity,things can really start to turn
(01:48):
around.
As pharmacists starting thebusiness, there is a huge
learning curve.
How do you position yourservices, connect with clients
and commit to your vision as anentrepreneur?
In this episode, we'll bediving into five essential tips
that can allow you to grow yourbusiness.
I can't wait to unpack all ofthis with you today, as we gain
some business pearls from theincredible Nicky Bilou, who has
(02:11):
built an empire by empoweringpeople.
Through his relentless drive toserve others Over the years,
Nicky discovered the secrets tosuccess that he's now sharing so
that others can also discoverhow to thrive.
He is the author of threeinternational best-selling books
.
In fact, his compelling wordsand transformative ideas have
graced a New York Timesbest-seller list not once, but
(02:32):
twice.
This feat has furthersolidified Nicky as a powerhouse
thought leader in his own right.
Beyond his prolific writing andspeaking career, he also pours
his expertise into cultivatingthe skills and talents of
service-based entrepreneurs likeyou.
As the founder of E-CircleAcademy, he spearheads a
mastermind and educationalprogram that transforms coaches,
(02:55):
consultants, corporate trainers, clinic owners, realtors,
mortgage brokers intoauthorities in their respective
niches.
Above all, Nicky is a visionarybehind the thought leader, or
heart leader, designation, atestament to his passion for
leadership that moves andresonates.
With Nicky's impressivebackground and dedicated service
(03:16):
towards empowering others,we're in for a treat in this
episode.
Listen in, Nicky, welcome,welcome, welcome.
Let's kick this off by divinginto your story.
What exciting journey led youto where you are now impacting
lives and transformingbusinesses along the way?
Nicky Bilou (03:36):
First of all, thank you so much for having me on
the show and thank you so muchfor the question.
That's an honor to be here.
I'm actually originally animmigrant from the Middle East.
I'm a Christian from Iran.
When I was just a young boy,the Lavin, the Islamic
Revolution, took place in Iran.
This upended our lives.
My late father, god rest hissoul.
(03:58):
He could see the writing on thewall.
This wasn't going to be a placeto raise a Christian family.
So he made a plan.
He got us out of Iran and wesettled where I now live in
Toronto, ontario, canada.
But I got to tell you I was 11at the time.
I didn't want to leave my home.
I didn't want to leave myfriends.
But looking back, it was thesingle greatest thing my dad
could have done for us.
He took us from a legacy oftyranny and he took us to a
(04:20):
legacy of freedom.
I've become such a champion forfreedom.
People in North America takefor granted some of the freedoms
we have.
Nobody's trying to pull you outof your bed and throw you in
jail because of your beliefs,your ethnicity, your religion or
anything like that over here.
That's just not done by thegovernment at this stage.
I think that freedom is themost precious gift we have from
(04:43):
God.
We all need to cherish it, weall need to value it.
If you want to be anentrepreneur, freedom, free
expression, to freely be able togo, choose what kind of
business you want to do, todecide what to say no to and
what to say yes to, those areprecious and important things.
My dad, he was the greatest manI ever knew.
He was a man that, if you knewhim, when you were looking for
(05:04):
work, he would sit you in hisoffice, call all his own
companies and brow beat themuntil one of them hired you and
he said okay, you start thisafternoon and you're like
running a pharmacy for this dudewho owns 10 pharmacies or
whatever it was right.
And if you were trying to startyour own business, he'd sit with
you and help you plan and getthings going, and he'd even
(05:26):
bring you access to clients andcapital.
And if you were trying to buy acar or house and you didn't
quite have enough money, thebank wouldn't give you that last
little bit you needed.
He would top you up with a loanthat he never, ever, let you
pay back.
Dr. Tamar (05:40):
Oh, wow.
Nicky Bilou (05:41):
Is that real?
Does that real?
People would say this to me allthe time Is that real?
And I go, yeah, it's real.
And he said it sounds like aHollywood movie, right, like a
Mr Deeds Goes to Washington kindof deal.
And I'm like no man, this was areal human being.
And they said who does that?
And I'd go.
Well, the Lake Great NapoleonBallou for one.
And why would he do that?
(06:02):
One is he was a devoutChristian.
He believed that he'd beenblessed by God.
It was his duty to share thoseblessings.
But the second was he did itbecause he could.
He was successful, and that'swhat inspired me.
I wanted to be like him, Iwanted to be successful, I
wanted to help people and hepassed the torch of caring for
human beings to me.
He used to always tell me Nicky, life is not about money, it's
(06:24):
about people.
Business is not about money,it's about people.
And I would just go what do youmean, dad?
Business is money.
People like give money.
He goes, yeah, yeah, and Iwould say people come to a
business because they have aproblem they want to solve, and
when you solve those problems,then you make a profit.
And dad always told me thatperson in front of you, that's
(06:45):
someone's wife, that's someone'ssister, that's someone's
daughter, that's someone'shusband that's always brother,
that's father, that's a hero tosomebody.
That's somebody who maybe hasbeen disappointed by somebody
just like you, who, like, madethem big promises and didn't
deliver Right and they've lostfaith.
And it's your job to restorethat faith.
And me, I think every humanbeing on this planet looks for
(07:09):
somebody to believe in them.
They want somebody to say, hey,you got it, you're great,
you're awesome, and my dad wasthat man for so many people.
That's what I seek to do in mybusiness.
I know a lot.
I've got a master's degree froman Ivy League school.
I read 4,000 books.
I know a lot.
(07:29):
I got methodologies, programs,et cetera.
But if you ask me, Nicky, whatabout yourself?
Are you most proud of how muchI care about my fellow man, how
much I love them, how much Ibelieve in them, how much I pour
my heart and soul into makingsure they win?
Standing next to somebody,until that greatness within them
gets sparked and turns into aroaring fire?
(07:50):
That's the thing that makes memore excited about what I do and
how I do it.
Dr. Tamar (07:54):
Well, Nicky, that is impressive because it seems like
it started with your dad Firstforemost.
I have to say your dad soundslike a pretty impressive guy,
stand-up guy, always looking outfor others and just really
having the best interest ofothers first and wanting to see
them succeed.
And it's passed on to you andwe see that in the work that
you've done and the people thatyou've worked with.
(08:17):
And you touched on freedomfreedom in business, freedom in
life and that resonated with meso much, because that's one of
the reasons I ventured intoentrepreneurship is because I
wanted that freedom to make myown rules, yes, yes, and it's
such a powerful force.
It's freedom that drives us all.
(08:37):
Can you share your thoughts onwhy it's so important and why
free enterprise really matters?
Nicky Bilou (08:45):
Look, without freedom, you can't have business
Like you.
Look at all these countriesthat are not free.
Got a bunch of people at thetop who make deals with their
cronies and government and paythem.
That's how they make money andnobody else.
There's no middle class,there's no opportunity for
upward mobility.
You come to countries like theUnited States and Canada and the
(09:05):
UK and there's upward mobility.
People have an opportunity togo after their dreams and that's
because there's freedom.
There's a freedom to go outthere and choose the path you
want to take, and that's whatfree enterprise is.
It's the freedom to trade withpeople.
These socialists, they go.
Oh no, no.
These greedy capitalists, I go.
Listen, the greedy people aregreedy socialists.
(09:27):
At the top of these socialiststructures, the capitalists are
the regular people that aretrying to go out there and come
up with a new idea and make itcome alive, and that's a
beautiful thing.
Dr. Tamar (09:40):
It is indeed a beautiful thing because
otherwise it'll just be a boringworld.
We're all going to be doing thesame things, nothing new,
nothing innovative.
It will be pretty dry.
So we know that part ofbusiness involves marketing and
there are not so honestmarketers out there.
You have a term of what youcall a charlatan marketer.
Nicky Bilou (10:01):
Yes, yes, yes.
Dr. Tamar (10:02):
Can you tell us first what is a charlatan marketer
and how can our listeners avoidfalling into their trap while
trying to grow their business?
Nicky Bilou (10:09):
You know that's a great question.
So a charlatan marketer issomebody who's really good at
selling the sizzle, but there'sno stake there.
You know what I mean.
Dr. Tamar (10:17):
There's no stake there.
Nicky Bilou (10:20):
You bite into that sizzle and you see, oh my God,
my lips just burned.
Where's the stake?
There's just some hot oil here,right?
That's a person who knows howto hit somebody's pain points,
knows how to get thememotionally hooked, is not
afraid to ask them for business,but they don't care whether
they deliver or not.
And there's a lot of goodpeople out there that go into
(10:43):
business and they want to make adifference.
Yet they're scared because theydon't want to be seen as pushy
or salesy or reeking ofcommission breath.
So they don't go after businessthey should go after, because
they're afraid of all thosethings.
So what happens is that somecharlatan marketer comes in and
scoops up the business.
(11:03):
So what happens?
First of all, the client getshurt because they don't get
their outcome.
Dr. Tamar (11:09):
Right.
Nicky Bilou (11:11):
Second, you get hurt because you don't get
business.
You could have gotten andshould have gotten than you
could use.
And then, thirdly, even thecharlatan marketer gets hurt
because what goes around andcomes around and the good Lord
will not let them not pay aprice at some point for this.
So what I tell people is youreally need to understand a
(11:31):
little something here.
The most important thing youneed to understand is don't be
afraid to go after business.
And a lot of my clients go ohno, I don't want to be a
salesperson, I don't want to bepushing.
I'm like okay, how do I helpthese people?
And what I came up with islet's reframe it from selling to
serving.
Nobody wants to be sold.
(11:53):
You don't want to be sold, Idon't want to be sold.
Dr. Tamar (11:55):
Right.
Nicky Bilou (11:57):
But don't you love being served by caring human
being?
Definitely You've never been inone of those stores where
someone's jumped all over you.
Can I help you?
Can I help you?
Can I help you, you can go.
Dr. Tamar (12:06):
It's annoying.
It's like, leave me alone.
It's annoying.
Nicky Bilou (12:12):
I can't help you to say, hey, listen, I get that
you're here because you want todo what you need to do.
I'm not going to bother you.
I just want you to know if youdo need any help, I'm right here
, Come get me.
And then I leave that person.
You just go oh, that felt sonice.
And then when you see something, you like, yeah, can I, can I?
And then they go sure, sure,what do you need?
(12:33):
Blah, blah, blah.
And then they all they careabout is you and you want, and
they go out of their way toshare their love and their heart
with you.
And when they do that, you gooh, my God, I got to leave this
person a tip.
I know you're not allowed toleave tips at clothing stores,
but I want to leave this persona tip.
That's not good they were.
You go to the manager and yougo hey, give this person a raise
(12:56):
.
They're amazing, You're lucky,you got this person working for
you.
And when I show entrepreneurshow to have a service mentality,
they don't think of sellinganymore, they think of serving.
They think of serving.
Dr. Tamar (13:13):
And you know, Nicky, that's a great way to think of
it, because I know thatpharmacists who are venturing
into things like Nutrigenomics,things that are not traditional
for pharmacists, where they haveto sell their services, what
they're offering, it's not acomfortable place for them to be
.
A lot of us are not trained insales, we're not trained in
(13:34):
marketing.
We're trained in a lot ofthings related to science and
medicine, right.
So this sales is marketing andsales is so new to us and we're
afraid of feeling like we'rebeing pushy, we're afraid of,
you know, using the sales jargonthat are coming across to
salesy and sleazy.
So just presenting the servicewe're coming from a place of
(13:55):
service and helping others.
I like that.
That puts a completelydifferent perspective on it and
it makes it less stressful, lessscary and more presentable.
Nicky Bilou (14:08):
Yeah, and I got to tell you something the clients
that we've shown how to do this.
They've doubled and tripled andquadrupled their income, wow,
wow, just from no longerthinking of it as selling and
thinking of it as I'm servingpeople.
Nothing else changed Nothing.
No new tactics, no newstrategies, no new offers, just
(14:31):
that, yeah, I mean.
Now, when you add the newtactics and new strategies, the
new offers, it just goes up fromthere exponentially speaking.
Dr. Tamar (14:40):
Awesome.
So I'm going to ask you alittle bit about those services.
And I have one more question,because you talked about comfort
, a little bit Like and there'sthis comfort zone that can
actually be a roadblock for us.
Pharmacists were comfortablebeing pharmacists.
Stepping out into doingsomething different from what we
were taught in school orincorporating a new approach is
(15:02):
a little bit scary as well.
But comfort zones areroadblocks because it prevents
us, it inhibits our freedomultimately.
So I'd love to know how youencourage folks to jump out of
their comfort zone and whatadvice you can give to add that
extra let's say, 20,000 or100,000 to incomes as
entrepreneurs.
Nicky Bilou (15:22):
That's a fantastic question.
So number one is you can't tryto sound like everybody else,
like you need a way to stand out.
So what is that as a thoughtleader, right?
You can't be trying to be allthings to all people.
So let me give you an example.
(15:44):
I had a client I'm going to callher Dr Vicki.
She was a doctor ofnaturopathic medicine.
I actually did theNutrigenomics kind of test with
her, so I got the whole profileand the booklet and all that
jazz.
When she first came to us shehad a heck of a story.
Her father was dying of braincancer and he was a successful
(16:07):
entrepreneur and Dr Vicki, shewanted to honor him.
So he passed on a few monthslater and she wanted to honor
his memory by becoming herfather's daughter, successful in
her own right.
And when she came to us shesaid, okay, help me.
And I said, all right, who doyou help?
She says well, when it comes tohealth and fitness and
(16:28):
well-being, I can help anybodywith anything.
I'm like really interesting,how's that working for you?
She says, well, you know, I'mmaking about 100,000 a year or
so 120,000.
But I want to be making amillion.
So you know I need help.
Okay, you need help, great.
(16:49):
And I said to her, you can't beall things to all people.
So I walked her through anexercise.
Imagine a Venn diagram.
The top left circle was enjoythe most, top right circle was
best results and the bottomcircle was easiest to work with
(17:12):
and transact with.
So the first one was a clientshe enjoyed working with the
most.
So we made a list of who thosewere and what the
characteristics were.
The second circle was theclients she got the best results
for.
So we made a list of who thosewere and what the
characteristics were.
And the bottom one was theclients that were easy to
transact with.
Like I mean, they paid in full,they no fuss, no must.
(17:33):
They referred all that.
So where all three of those metwas her ideal client.
A little thing.
We created this Venn diagram.
I'm kind of proud of it.
That's a pretty cool thing.
So we figured that her idealclient was a professional
married woman over the age of 45.
Successful at work, successfulin her marriage and in her
(17:55):
family.
So this was the woman who's gotit going on, at least seemingly
, that there was one thing thatthese women felt was lacking in
their lives.
They felt like they were nolonger beautiful, desirable and
sexy.
Of course, no woman cares aboutthose things, right?
Who cares?
So what she said to us was I'vehoped hundreds of women like
(18:23):
this feel beautiful, desirableand sexy.
She said to me that gettingolder is inevitable, but aging
isn't.
And the message that we helpedher put together for these women
was get your sexy back.
That was kind of the name of itGet your sexy back.
(18:46):
So I want you to know that shevery quickly 10-foldered the
number of clients she was seeingVery quickly.
So within three years she wentfrom 100,000 a year to over
100,000 a month.
Dr. Tamar (19:01):
That's awesome.
Nicky Bilou (19:02):
That is the power of narrowing your focus and
going after a group of peoplerather than everybody.
Dr. Tamar (19:10):
Right.
So I mean that's interestingbecause I hear mixed information
.
Some people say niche down,others say don't niche down.
And then identifying your nicheyeah, especially coming from a
health field, that was somethingI had difficulty doing is
identifying my niche, which Ieventually did because I was
like, oh well, I can helpeverybody, anyone who needs it,
(19:32):
just like Dr Victoria.
But some people say, oh, youdon't need to niche down because
your service is awesome, it canhelp everybody.
And then there are those thathave niches.
But how you mentioned the Venndiagram, is there any other way
or tips that you can provide forthe audience on how they can
identify their unique niche andposition actually position
(19:54):
themselves as the leadingauthority in that niche?
Nicky Bilou (19:58):
Well, first of all, look at your past clients Like
I said, the Venn diagram, theclients you've enjoyed working
with the most, for the clientsyou've got the best results for,
where the clients are easiestto transact with, and look at
where that intersects and howmany clients fit into that ideal
client zone.
That's the first play to start.
As far as positioning yourselfas concerned, that's a very good
(20:20):
question and I'll go back to DrBecky again.
Dr Victoria, there's a problemso many people in the industry
have where they undervalue theirservice.
So let me give you an example.
Let's imagine that I'm arelationship coach.
Let's imagine I work withsuccessful, professional women
(20:42):
who are looking for that love oftheir lives to just make their
whole life complete.
Let's just say I've got a trackrecord of being able to help
these women attract that man.
And let's say that was you.
You were like saying to me okay, this is great man.
I'm looking forward to bringingthat awesome dude into my life.
(21:04):
I'm ready to roll.
Let's get started.
Yes, get me that man, get methat man, right, yeah, and you
go, okay, so what's theinvestment?
And I said 50 bucks.
You'd go what 50 bucks?
What was this guy talking about?
And you wouldn't take meseriously.
You go $50.
(21:24):
Man, finding the love of my lifeis worth a heck of a lot more
than $50 to me and this guy'sprobably not serious, he's a
joker.
Now, if I said to you instead$50,000, you might go.
Oh my God, that's a lot ofmoney, but instantly the figure
would give you confidence in myability and my authority with me
(21:48):
.
Right, how many people in ourindustry value themselves?
And undervaluing yourself is aproblem for you because you
don't make the money you shouldmake.
It's a problem for your client,because your client loses
confidence in the value of thesolution and they won't do what
they need to do to get theresult.
(22:08):
Now, I don't think you shouldovercharge and gouge people, but
I think you should alwayscharge based on the value that
the client's going to get.
Dr. Tamar (22:18):
You're right, and they do put more effort into
something that they actuallyvalued and put some of their
worth and finances into as well.
I've noticed that when I runthe beta programs versus when I
run my full program at fullprice, the clients in the full
program they're actuallygo-getters and sticking with it,
(22:41):
more so than those who paid alower price in the beta group.
So that is definitelyinteresting perspective.
I never thought about it fromtheir side.
I always thought about it frommy side, as I'm not going to
undervalue myself, but neverseeing that from the client side
as well.
They are undervaluingthemselves depending on what
(23:03):
price you're putting them at.
You're a part of that, helpingthem undervalue themselves, and
we don't want to do that.
There's definitely value in theservices we offer.
Yeah, I never thought about itthat way from their end as well.
So this makes me think abouthow the economy is right now.
Things are expensive, pricesare going up and higher, and how
(23:23):
do you think the economyaffects people's choices in
value themselves when it comesto joining programs and services
that they need?
Nicky Bilou (23:32):
It's interesting that there's no question.
There's an economic climate outthere and the economic climate
has got inflation and whatnotgoing.
But for people that are inbusiness and entrepreneurs,
there's always a way to win.
The facts don't count if you'recommitted.
That's a phrase from one of mymentors, marc von Musser.
The facts don't count whenyou're committed.
(23:54):
Yeah, the economy sucks, noquestion, but this can still be
the single greatest year of yourlife.
This can be the year you make amillion dollars.
This can be the year you make10 million dollars if you're
committed.
There's four qualities andcharacteristics to the people I
(24:15):
work with who win in life.
One is they're decisive andcommitted.
Right, they're decisive.
They're like I'm in it and winit.
There's no tire kickinginvolved and they're ready to be
bad before they're good.
They're committed.
They're going to do what ittakes until they win.
They're coachable.
Number two they're coachable.
They take the coaching.
Number three they believe ininvesting in themselves.
(24:36):
They invest in themselves.
Who's the most important assetin your business?
You, you.
And number four they'reresourceful.
They will invest in themselves.
They will spend the time andthe energy to win.
If you're not those four things, you won't win and you don't
deserve to win.
(24:57):
But if you are those four things, look, I had a client who, the
month of October, made $50,000from a standing start.
Wow, how's that possible?
Well, it's possible because hewants it.
He's coachable, he's decisive,he's committed.
He's got a man who cares abouthim and me on his side and I
give him the greatest tacticsand strategies, along with all
(25:19):
the love and belief and caringthat I can master.
That's how this guy wins.
Dr. Tamar (25:23):
Yes, so being coachable and committed.
Nicky Bilou (25:27):
Decisive, committed , coachable, willing to invest
themselves in resourcefulResourceful.
Dr. Tamar (25:34):
Wow, those are great key points that we need as
entrepreneurs, indeed, becausewe can't give up.
It's not easy.
It's not an easy road, and wedo have to put our all in it and
stay persistent.
Now, going back to Nish, tellme why.
Why is it important to Nish?
Why can't we just be broad?
Why can't we just be foreverybody?
Nicky Bilou (25:55):
Because if you're for everybody, nobody knows why
this should buy from you.
I mean, there's only oneWalmart, you know what I mean,
but they have everything.
They do, but you're not Walmart.
Dr. Tamar (26:09):
Right.
Nicky Bilou (26:10):
You're an individual, right.
If you want to become Walmart,you need a few billion dollars
to get that going for yourself,right, Right.
If you're an individual, youneed to stand out.
You're not going to stand outif you're trying to be all
things to all people.
Dr. Tamar (26:25):
Right.
I think it goes back to alsomaking them feel special.
This is for them.
You're speaking to them, it'snobody else, it's me.
That's why I love that you workwith your clients to narrow
down their niche.
Who's their ideal client?
Because when you can identifythat client, then you know what
(26:46):
their pain points are, you knowwhat their needs are and you can
start speaking to them.
When they hear you speak, whenthey see your message, they know
it's for them and nobody else.
The beauty of niche and down.
Now you have a thought leader,heart leader designation.
That sparked my curiosity.
(27:08):
I'm sure my listeners hearabout it.
It will spark theirs as well.
Now, how can we weave this intoour professional identity and
make it converted into a magnetthat actually pulls in our ideal
clients?
Nicky Bilou (27:24):
We've been talking about that, I think throughout
the whole interview, but let'sbring it together.
Dr. Tamar (27:28):
Yes.
Nicky Bilou (27:30):
We're living in a time where people are freaked
out.
Let's be honest.
We had lockdowns, we've beenexperiencing inflation, there's
a war in Europe.
There's a war in the MiddleEast.
The economy is not doing great.
People are freaked out, they'rescared.
(27:52):
Life goes on and they haveproblems and they want to solve
them.
They want their lives to bebetter.
They can only do that if theyhave a good, caring human being
to guide them.
You can be that person.
I can land the plane of thisinterview with one last powerful
story.
Dr. Tamar (28:12):
Let me hear it.
Let us hear it.
Nicky Bilou (28:15):
Nearly six years ago I was introduced to a woman.
I'm going to call her Julie.
Julie was a country directorfor Canada for one of the
world's oldest, largest and mostrespected personal development
companies.
Julie was a raw star, yet shedecided to bring a man in to
(28:35):
help her run the company, kindof like Steve Jobs back in the
day with Apple when he broughtin John Scali.
Just like Steve and John, atfirst everything was great, but
after a little while theirvision of the future diverged.
There was a board of directorsinvolved.
She got fired from her owncompany, just like Steve Jobs
(28:59):
back in the day with Apple gotfired from Apple you go.
How do you get fired from acompany?
You start well, with the boardof directors.
It can happen.
She was bereft and lost, justlike Steve Jobs.
For 18 months she wasintroduced to me.
I could see this as a goodhuman being.
I work with my better half,theresa.
(29:20):
We both loved on her.
We helped her narrow her niche.
We helped her come up with herideal target market.
He sent her out there to go outand get clients.
She did well.
In her first month she did10,000.
In her second month she did12,000.
In her third month she did18,000.
In her fourth month she did$62,200.
(29:43):
She lives in Ottawa.
I live in Toronto.
It's a five-hour drive.
I was actually just in Ottawawith my son same son.
He had a tournament thatweekend almost five and a half
years ago.
I called her up and I said hey,we're coming to Ottawa for this
tournament.
How would you and your son comeand like to meet me and my son?
She had a son.
(30:04):
His age he was 12 at the time.
He's almost 18 now.
She said sure, we did it.
Everybody came.
Son's team won, which is great.
Then I drove back home.
A few weeks later we had one ofour quarterly branded thought
leader immersion workshops.
During that immersion workshopwe talked about how we can
(30:26):
really help people get to thenext level.
There's a part where I do myenrollment for the next program
to help them to the next level.
The way I do it is I ask peoplethat are already in the program
to share their thoughts whythey did it, why they think
other people should do it.
It's a very effective, verypowerful.
(30:48):
I got to that part and I saidwho would like to share?
Normally people put up theirhand, but not this time.
Julie runs up on stage, almostknocks me over.
She's a tiny little thing.
I'm like okay, I guess youreally want to share.
I received into the backgroundon stage and she's standing at
(31:08):
the front of the stage.
I'm standing behind her.
I can see the back of her.
She's not saying anything for amoment.
Then I start to see hershoulders go like this what's
going on?
Then I hear a sob.
I'm like oh my God, is shecrying?
I'm like why is she crying?
What's going on?
(31:30):
Any man faced with a cryingwoman would just don't deal with
it.
Right, I'm calm.
I'm not calm inside.
My lady Teresa walks up to herwith a box of tissues.
She gratefully grabs a coupleand blows her nose loudly.
She turns around to me and inbetween the sobs and the tears,
(31:53):
she goes.
Nicky, you didn't know this,but when you and your little son
came to visit me and my littleson in Ottawa, my son said mommy
, mommy, who are we going to gomeet?
You know how little boys get,right.
Dr. Tamar (32:03):
Right.
Nicky Bilou (32:04):
All excited.
12 years old, she's like oh,sweetheart, we're going to meet
Nicky Bilou and his son, she did.
All of a sudden my sweet boybecame very quiet.
It's unusual.
He said oh, mommy, the man whosaved our family.
Now I got to tell you I am anold school Persian man.
Those snowflakes live here.
(32:25):
You know what I'm talking about.
I'm a young man and I don't cryin public.
And that day I cried in public.
I cried like little baby.
October.
She hugged me and went oh.
And then she keeps talkingwhile she's hugging me and
holding me and she said when wefirst met, I didn't tell you
(32:47):
this, but the bank was about toforeclose on our home.
We hadn't paid our mortgage inmonths and my husband and I were
fighting over money in front ofour kids.
Our kids were scared that wewere going to break up.
I was scared we were going tobreak up with money.
And then she said but youhelped us solve our money
(33:08):
problem.
I paid off the mortgage and youliterally saved our family.
And I'm like sitting theregoing oh man.
So first of all, what you gottaget is normally people like
register or not.
After that we hand out thepaper and we say who'd like to
(33:29):
Every single person in the roomregistered.
There were eight of them.
This is a big high ticket offer.
Wow, it's an investment, right?
I don't think anybody evenreally looked at the price.
We told them the price and allthat stuff, but they just like
yeah, yeah, yeah, yeah, yeah,yeah, you go right, wasn't
because of me.
I did not do a great salesspeech, right?
(33:52):
It was because a 12 year oldlittle boy spoke from his heart.
And if you really wanna knowwhat you need to do to live a
life of your dreams and makethose dreams come alive, if you
really wanna know who you needto be, you need to be somebody
who cares enough about anotherhuman being that you're willing
(34:13):
to stand shoulder to shoulderwith them and pour love and
belief into them until that loveand belief sparks their own
belief in themselves and they'reable to take it on their own.
That's your job, as far as I'mconcerned.
Dr. Tamar (34:28):
So helping them, helping believe themselves, my
job.
Nicky Bilou (34:32):
Yeah.
Dr. Tamar (34:33):
Yeah, that is an amazing story.
Especially to have you know fora 10 year old or 12 year old
boy, to see the impact that youwere able to have on his family
and save his family.
That is very touching.
So not only are you helpingpeople make millions, but you're
saving families as well, andbecause you are coming from that
(34:54):
place of service and trulycaring for others, thank you for
sharing those stories Well.
You shared so much with us thatour listeners and fellow
entrepreneurs can learn from andput into play, and I will
definitely leave yourinformation for them to reach
out to you.
Is there anything else you wantto say to our listeners before
(35:15):
we conclude?
Nicky Bilou (35:16):
Keep your dream alive.
Surround yourself with peoplethat you love and care for and
are willing to fight for, andmake sure the chat people around
you that are willing to helpyou fight for your dreams.
Dr. Tamar (35:28):
Well, that's all I have for you today.
Friends, what an insightful andtruly inspiring chat we just
had with the one and only NickyBilou.
You have the potential toignite change, inspire growth
and shape others' lives in waysthat words alone can't express.
It's all about being genuine,true to yourself and embracing
vulnerability whilesimultaneously staying resilient
(35:49):
and driven.
If any part of thisconversation interested or
resonated with you, I'd love tohear your thoughts.
Your five star review andcomments can guide others on a
similar journey.
Subscribe, rate and downloadthis episode to ensure you're
always in the loop.
Now, coming up next week on theshow, we're focusing on the
kiddos, with Dr Sheila Carrollas we dive into what really
(36:10):
matters to your kid's health.
Yes, we have food, sleep,movement and stress management.
Nutrigenomics can help us guidetheir health journey, but how
can parents apply what theylearn when it comes to health
for their kids?
So tune in next Friday to findout.
Until then, always remember inyour journey as a healthcare
professional, always raise thescript on health, because
(36:31):
together we can bring healthcareto higher levels.
Have you ever felt stuck in your business, unable
to reach your full potential?
In this episode, I speak withrenowned business coach Nicky
Bilou, who shared his secretsfor igniting exponential growth.
If you feel trapped in yourcomfort zone, unable to break
through to the next level ofsuccess, this episode is for you
.
Nicky provides a simple yetpowerful framework for
(00:21):
discovering your ideal client,becoming a thought leader in
your niche and learning to serverather than sell.
Are you ready to break freefrom stagnation and step into
your destiny?
Listen now to thislife-changing conversation and
get the tools you need to makeyour biggest dreams a reality.
Welcome to Pivoting Pharmacywith Nutrigenomics.
(00:41):
Part of the Pharmacy PodcastNetwork, a must-have resource
for pharmacists, entrepreneursseeking to enhance patient care
while enjoying career and life.
Join us as we pivot intoNutrigenomics, using pharmacy
and nutrition for truepatient-focused care.
Explore how to improve chronicconditions rather than just
(01:04):
manage them.
Celebrate entrepreneurialtriumphs and receive priceless
advice.
Align your values with a careerthat profoundly impacts
patients.
Together, we'll raise a scripton health and pivot into a
brighter future.
Hello and welcome to PivotingPharmacy with Nutrigenomics.
I'm Dr Lawful Doctor ofPharmacy and Certified
(01:26):
Nutritional Genomics Specialist.
I'm so excited to share thisepisode with you all.
We're going to be talking aboutsome key strategies for
building a thrivingservice-based business.
If you're already anentrepreneur, I'm sure you know
the challenges of attractingyour ideal clients, getting
clear on your niche and who youmost want to help.
Once you get this clarity,things can really start to turn
(01:48):
around.
As pharmacists starting thebusiness, there is a huge
learning curve.
How do you position yourservices, connect with clients
and commit to your vision as anentrepreneur?
In this episode, we'll bediving into five essential tips
that can allow you to grow yourbusiness.
I can't wait to unpack all ofthis with you today, as we gain
some business pearls from theincredible Nicky Bilou, who has
(02:11):
built an empire by empoweringpeople.
Through his relentless drive toserve others Over the years,
Nicky discovered the secrets tosuccess that he's now sharing so
that others can also discoverhow to thrive.
He is the author of threeinternational best-selling books
.
In fact, his compelling wordsand transformative ideas have
graced a New York Timesbest-seller list not once, but
(02:32):
twice.
This feat has furthersolidified Nicky as a powerhouse
thought leader in his own right.
Beyond his prolific writing andspeaking career, he also pours
his expertise into cultivatingthe skills and talents of
service-based entrepreneurs likeyou.
As the founder of E-CircleAcademy, he spearheads a
mastermind and educationalprogram that transforms coaches,
(02:55):
consultants, corporate trainers, clinic owners, realtors,
mortgage brokers intoauthorities in their respective
niches.
Above all, Nicky is a visionarybehind the thought leader, or
heart leader, designation, atestament to his passion for
leadership that moves andresonates.
With Nicky's impressivebackground and dedicated service
(03:16):
towards empowering others,we're in for a treat in this
episode.
Listen in, Nicky, welcome,welcome, welcome.
Let's kick this off by divinginto your story.
What exciting journey led youto where you are now impacting
lives and transformingbusinesses along the way?
Nicky Bilou (03:36):
First of all, thank you so much for having me on
the show and thank you so muchfor the question.
That's an honor to be here.
I'm actually originally animmigrant from the Middle East.
I'm a Christian from Iran.
When I was just a young boy,the Lavin, the Islamic
Revolution, took place in Iran.
This upended our lives.
My late father, god rest hissoul.
(03:58):
He could see the writing on thewall.
This wasn't going to be a placeto raise a Christian family.
So he made a plan.
He got us out of Iran and wesettled where I now live in
Toronto, ontario, canada.
But I got to tell you I was 11at the time.
I didn't want to leave my home.
I didn't want to leave myfriends.
But looking back, it was thesingle greatest thing my dad
could have done for us.
He took us from a legacy oftyranny and he took us to a
(04:20):
legacy of freedom.
I've become such a champion forfreedom.
People in North America takefor granted some of the freedoms
we have.
Nobody's trying to pull you outof your bed and throw you in
jail because of your beliefs,your ethnicity, your religion or
anything like that over here.
That's just not done by thegovernment at this stage.
I think that freedom is themost precious gift we have from
(04:43):
God.
We all need to cherish it, weall need to value it.
If you want to be anentrepreneur, freedom, free
expression, to freely be able togo, choose what kind of
business you want to do, todecide what to say no to and
what to say yes to, those areprecious and important things.
My dad, he was the greatest manI ever knew.
He was a man that, if you knewhim, when you were looking for
(05:04):
work, he would sit you in hisoffice, call all his own
companies and brow beat themuntil one of them hired you and
he said okay, you start thisafternoon and you're like
running a pharmacy for this dudewho owns 10 pharmacies or
whatever it was right.
And if you were trying to startyour own business, he'd sit with
you and help you plan and getthings going, and he'd even
(05:26):
bring you access to clients andcapital.
And if you were trying to buy acar or house and you didn't
quite have enough money, thebank wouldn't give you that last
little bit you needed.
He would top you up with a loanthat he never, ever, let you
pay back.
Dr. Tamar (05:40):
Oh, wow.
Nicky Bilou (05:41):
Is that real?
Does that real?
People would say this to me allthe time Is that real?
And I go, yeah, it's real.
And he said it sounds like aHollywood movie, right, like a
Mr Deeds Goes to Washington kindof deal.
And I'm like no man, this was areal human being.
And they said who does that?
And I'd go.
Well, the Lake Great NapoleonBallou for one.
And why would he do that?
(06:02):
One is he was a devoutChristian.
He believed that he'd beenblessed by God.
It was his duty to share thoseblessings.
But the second was he did itbecause he could.
He was successful, and that'swhat inspired me.
I wanted to be like him, Iwanted to be successful, I
wanted to help people and hepassed the torch of caring for
human beings to me.
He used to always tell me Nicky, life is not about money, it's
(06:24):
about people.
Business is not about money,it's about people.
And I would just go what do youmean, dad?
Business is money.
People like give money.
He goes, yeah, yeah, and Iwould say people come to a
business because they have aproblem they want to solve, and
when you solve those problems,then you make a profit.
And dad always told me thatperson in front of you, that's
(06:45):
someone's wife, that's someone'ssister, that's someone's
daughter, that's someone'shusband that's always brother,
that's father, that's a hero tosomebody.
That's somebody who maybe hasbeen disappointed by somebody
just like you, who, like, madethem big promises and didn't
deliver Right and they've lostfaith.
And it's your job to restorethat faith.
And me, I think every humanbeing on this planet looks for
(07:09):
somebody to believe in them.
They want somebody to say, hey,you got it, you're great,
you're awesome, and my dad wasthat man for so many people.
That's what I seek to do in mybusiness.
I know a lot.
I've got a master's degree froman Ivy League school.
I read 4,000 books.
I know a lot.
(07:29):
I got methodologies, programs,et cetera.
But if you ask me, Nicky, whatabout yourself?
Are you most proud of how muchI care about my fellow man, how
much I love them, how much Ibelieve in them, how much I pour
my heart and soul into makingsure they win?
Standing next to somebody,until that greatness within them
gets sparked and turns into aroaring fire?
(07:50):
That's the thing that makes memore excited about what I do and
how I do it.
Dr. Tamar (07:54):
Well, Nicky, that is impressive because it seems like
it started with your dad Firstforemost.
I have to say your dad soundslike a pretty impressive guy,
stand-up guy, always looking outfor others and just really
having the best interest ofothers first and wanting to see
them succeed.
And it's passed on to you andwe see that in the work that
you've done and the people thatyou've worked with.
(08:17):
And you touched on freedomfreedom in business, freedom in
life and that resonated with meso much, because that's one of
the reasons I ventured intoentrepreneurship is because I
wanted that freedom to make myown rules, yes, yes, and it's
such a powerful force.
It's freedom that drives us all.
(08:37):
Can you share your thoughts onwhy it's so important and why
free enterprise really matters?
Nicky Bilou (08:45):
Look, without freedom, you can't have business
Like you.
Look at all these countriesthat are not free.
Got a bunch of people at thetop who make deals with their
cronies and government and paythem.
That's how they make money andnobody else.
There's no middle class,there's no opportunity for
upward mobility.
You come to countries like theUnited States and Canada and the
(09:05):
UK and there's upward mobility.
People have an opportunity togo after their dreams and that's
because there's freedom.
There's a freedom to go outthere and choose the path you
want to take, and that's whatfree enterprise is.
It's the freedom to trade withpeople.
These socialists, they go.
Oh no, no.
These greedy capitalists, I go.
Listen, the greedy people aregreedy socialists.
(09:27):
At the top of these socialiststructures, the capitalists are
the regular people that aretrying to go out there and come
up with a new idea and make itcome alive, and that's a
beautiful thing.
Dr. Tamar (09:40):
It is indeed a beautiful thing because
otherwise it'll just be a boringworld.
We're all going to be doing thesame things, nothing new,
nothing innovative.
It will be pretty dry.
So we know that part ofbusiness involves marketing and
there are not so honestmarketers out there.
You have a term of what youcall a charlatan marketer.
Nicky Bilou (10:01):
Yes, yes, yes.
Dr. Tamar (10:02):
Can you tell us first what is a charlatan marketer
and how can our listeners avoidfalling into their trap while
trying to grow their business?
Nicky Bilou (10:09):
You know that's a great question.
So a charlatan marketer issomebody who's really good at
selling the sizzle, but there'sno stake there.
You know what I mean.
Dr. Tamar (10:17):
There's no stake there.
Nicky Bilou (10:20):
You bite into that sizzle and you see, oh my God,
my lips just burned.
Where's the stake?
There's just some hot oil here,right?
That's a person who knows howto hit somebody's pain points,
knows how to get thememotionally hooked, is not
afraid to ask them for business,but they don't care whether
they deliver or not.
And there's a lot of goodpeople out there that go into
(10:43):
business and they want to make adifference.
Yet they're scared because theydon't want to be seen as pushy
or salesy or reeking ofcommission breath.
So they don't go after businessthey should go after, because
they're afraid of all thosethings.
So what happens is that somecharlatan marketer comes in and
scoops up the business.
(11:03):
So what happens?
First of all, the client getshurt because they don't get
their outcome.
Dr. Tamar (11:09):
Right.
Nicky Bilou (11:11):
Second, you get hurt because you don't get
business.
You could have gotten andshould have gotten than you
could use.
And then, thirdly, even thecharlatan marketer gets hurt
because what goes around andcomes around and the good Lord
will not let them not pay aprice at some point for this.
So what I tell people is youreally need to understand a
(11:31):
little something here.
The most important thing youneed to understand is don't be
afraid to go after business.
And a lot of my clients go ohno, I don't want to be a
salesperson, I don't want to bepushing.
I'm like okay, how do I helpthese people?
And what I came up with islet's reframe it from selling to
serving.
Nobody wants to be sold.
(11:53):
You don't want to be sold, Idon't want to be sold.
Dr. Tamar (11:55):
Right.
Nicky Bilou (11:57):
But don't you love being served by caring human
being?
Definitely You've never been inone of those stores where
someone's jumped all over you.
Can I help you?
Can I help you?
Can I help you, you can go.
Dr. Tamar (12:06):
It's annoying.
It's like, leave me alone.
It's annoying.
Nicky Bilou (12:12):
I can't help you to say, hey, listen, I get that
you're here because you want todo what you need to do.
I'm not going to bother you.
I just want you to know if youdo need any help, I'm right here
, Come get me.
And then I leave that person.
You just go oh, that felt sonice.
And then when you see something, you like, yeah, can I, can I?
And then they go sure, sure,what do you need?
(12:33):
Blah, blah, blah.
And then they all they careabout is you and you want, and
they go out of their way toshare their love and their heart
with you.
And when they do that, you gooh, my God, I got to leave this
person a tip.
I know you're not allowed toleave tips at clothing stores,
but I want to leave this persona tip.
That's not good they were.
You go to the manager and yougo hey, give this person a raise
(12:56):
.
They're amazing, You're lucky,you got this person working for
you.
And when I show entrepreneurshow to have a service mentality,
they don't think of sellinganymore, they think of serving.
They think of serving.
Dr. Tamar (13:13):
And you know, Nicky, that's a great way to think of
it, because I know thatpharmacists who are venturing
into things like Nutrigenomics,things that are not traditional
for pharmacists, where they haveto sell their services, what
they're offering, it's not acomfortable place for them to be
.
A lot of us are not trained insales, we're not trained in
(13:34):
marketing.
We're trained in a lot ofthings related to science and
medicine, right.
So this sales is marketing andsales is so new to us and we're
afraid of feeling like we'rebeing pushy, we're afraid of,
you know, using the sales jargonthat are coming across to
salesy and sleazy.
So just presenting the servicewe're coming from a place of
(13:55):
service and helping others.
I like that.
That puts a completelydifferent perspective on it and
it makes it less stressful, lessscary and more presentable.
Nicky Bilou (14:08):
Yeah, and I got to tell you something the clients
that we've shown how to do this.
They've doubled and tripled andquadrupled their income, wow,
wow, just from no longerthinking of it as selling and
thinking of it as I'm servingpeople.
Nothing else changed Nothing.
No new tactics, no newstrategies, no new offers, just
(14:31):
that, yeah, I mean.
Now, when you add the newtactics and new strategies, the
new offers, it just goes up fromthere exponentially speaking.
Dr. Tamar (14:40):
Awesome.
So I'm going to ask you alittle bit about those services.
And I have one more question,because you talked about comfort
, a little bit Like and there'sthis comfort zone that can
actually be a roadblock for us.
Pharmacists were comfortablebeing pharmacists.
Stepping out into doingsomething different from what we
were taught in school orincorporating a new approach is
(15:02):
a little bit scary as well.
But comfort zones areroadblocks because it prevents
us, it inhibits our freedomultimately.
So I'd love to know how youencourage folks to jump out of
their comfort zone and whatadvice you can give to add that
extra let's say, 20,000 or100,000 to incomes as
entrepreneurs.
Nicky Bilou (15:22):
That's a fantastic question.
So number one is you can't tryto sound like everybody else,
like you need a way to stand out.
So what is that as a thoughtleader, right?
You can't be trying to be allthings to all people.
So let me give you an example.
(15:44):
I had a client I'm going to callher Dr Vicki.
She was a doctor ofnaturopathic medicine.
I actually did theNutrigenomics kind of test with
her, so I got the whole profileand the booklet and all that
jazz.
When she first came to us shehad a heck of a story.
Her father was dying of braincancer and he was a successful
(16:07):
entrepreneur and Dr Vicki, shewanted to honor him.
So he passed on a few monthslater and she wanted to honor
his memory by becoming herfather's daughter, successful in
her own right.
And when she came to us shesaid, okay, help me.
And I said, all right, who doyou help?
She says well, when it comes tohealth and fitness and
(16:28):
well-being, I can help anybodywith anything.
I'm like really interesting,how's that working for you?
She says, well, you know, I'mmaking about 100,000 a year or
so 120,000.
But I want to be making amillion.
So you know I need help.
Okay, you need help, great.
(16:49):
And I said to her, you can't beall things to all people.
So I walked her through anexercise.
Imagine a Venn diagram.
The top left circle was enjoythe most, top right circle was
best results and the bottomcircle was easiest to work with
(17:12):
and transact with.
So the first one was a clientshe enjoyed working with the
most.
So we made a list of who thosewere and what the
characteristics were.
The second circle was theclients she got the best results
for.
So we made a list of who thosewere and what the
characteristics were.
And the bottom one was theclients that were easy to
transact with.
Like I mean, they paid in full,they no fuss, no must.
(17:33):
They referred all that.
So where all three of those metwas her ideal client.
A little thing.
We created this Venn diagram.
I'm kind of proud of it.
That's a pretty cool thing.
So we figured that her idealclient was a professional
married woman over the age of 45.
Successful at work, successfulin her marriage and in her
(17:55):
family.
So this was the woman who's gotit going on, at least seemingly
, that there was one thing thatthese women felt was lacking in
their lives.
They felt like they were nolonger beautiful, desirable and
sexy.
Of course, no woman cares aboutthose things, right?
Who cares?
So what she said to us was I'vehoped hundreds of women like
(18:23):
this feel beautiful, desirableand sexy.
She said to me that gettingolder is inevitable, but aging
isn't.
And the message that we helpedher put together for these women
was get your sexy back.
That was kind of the name of itGet your sexy back.
(18:46):
So I want you to know that shevery quickly 10-foldered the
number of clients she was seeingVery quickly.
So within three years she wentfrom 100,000 a year to over
100,000 a month.
Dr. Tamar (19:01):
That's awesome.
Nicky Bilou (19:02):
That is the power of narrowing your focus and
going after a group of peoplerather than everybody.
Dr. Tamar (19:10):
Right.
So I mean that's interestingbecause I hear mixed information
.
Some people say niche down,others say don't niche down.
And then identifying your nicheyeah, especially coming from a
health field, that was somethingI had difficulty doing is
identifying my niche, which Ieventually did because I was
like, oh well, I can helpeverybody, anyone who needs it,
(19:32):
just like Dr Victoria.
But some people say, oh, youdon't need to niche down because
your service is awesome, it canhelp everybody.
And then there are those thathave niches.
But how you mentioned the Venndiagram, is there any other way
or tips that you can provide forthe audience on how they can
identify their unique niche andposition actually position
(19:54):
themselves as the leadingauthority in that niche?
Nicky Bilou (19:58):
Well, first of all, look at your past clients Like
I said, the Venn diagram, theclients you've enjoyed working
with the most, for the clientsyou've got the best results for,
where the clients are easiestto transact with, and look at
where that intersects and howmany clients fit into that ideal
client zone.
That's the first play to start.
As far as positioning yourselfas concerned, that's a very good
(20:20):
question and I'll go back to DrBecky again.
Dr Victoria, there's a problemso many people in the industry
have where they undervalue theirservice.
So let me give you an example.
Let's imagine that I'm arelationship coach.
Let's imagine I work withsuccessful, professional women
(20:42):
who are looking for that love oftheir lives to just make their
whole life complete.
Let's just say I've got a trackrecord of being able to help
these women attract that man.
And let's say that was you.
You were like saying to me okay, this is great man.
I'm looking forward to bringingthat awesome dude into my life.
(21:04):
I'm ready to roll.
Let's get started.
Yes, get me that man, get methat man, right, yeah, and you
go, okay, so what's theinvestment?
And I said 50 bucks.
You'd go what 50 bucks?
What was this guy talking about?
And you wouldn't take meseriously.
You go $50.
(21:24):
Man, finding the love of my lifeis worth a heck of a lot more
than $50 to me and this guy'sprobably not serious, he's a
joker.
Now, if I said to you instead$50,000, you might go.
Oh my God, that's a lot ofmoney, but instantly the figure
would give you confidence in myability and my authority with me
(21:48):
.
Right, how many people in ourindustry value themselves?
And undervaluing yourself is aproblem for you because you
don't make the money you shouldmake.
It's a problem for your client,because your client loses
confidence in the value of thesolution and they won't do what
they need to do to get theresult.
(22:08):
Now, I don't think you shouldovercharge and gouge people, but
I think you should alwayscharge based on the value that
the client's going to get.
Dr. Tamar (22:18):
You're right, and they do put more effort into
something that they actuallyvalued and put some of their
worth and finances into as well.
I've noticed that when I runthe beta programs versus when I
run my full program at fullprice, the clients in the full
program they're actuallygo-getters and sticking with it,
(22:41):
more so than those who paid alower price in the beta group.
So that is definitelyinteresting perspective.
I never thought about it fromtheir side.
I always thought about it frommy side, as I'm not going to
undervalue myself, but neverseeing that from the client side
as well.
They are undervaluingthemselves depending on what
(23:03):
price you're putting them at.
You're a part of that, helpingthem undervalue themselves, and
we don't want to do that.
There's definitely value in theservices we offer.
Yeah, I never thought about itthat way from their end as well.
So this makes me think abouthow the economy is right now.
Things are expensive, pricesare going up and higher, and how
(23:23):
do you think the economyaffects people's choices in
value themselves when it comesto joining programs and services
that they need?
Nicky Bilou (23:32):
It's interesting that there's no question.
There's an economic climate outthere and the economic climate
has got inflation and whatnotgoing.
But for people that are inbusiness and entrepreneurs,
there's always a way to win.
The facts don't count if you'recommitted.
That's a phrase from one of mymentors, marc von Musser.
The facts don't count whenyou're committed.
(23:54):
Yeah, the economy sucks, noquestion, but this can still be
the single greatest year of yourlife.
This can be the year you make amillion dollars.
This can be the year you make10 million dollars if you're
committed.
There's four qualities andcharacteristics to the people I
(24:15):
work with who win in life.
One is they're decisive andcommitted.
Right, they're decisive.
They're like I'm in it and winit.
There's no tire kickinginvolved and they're ready to be
bad before they're good.
They're committed.
They're going to do what ittakes until they win.
They're coachable.
Number two they're coachable.
They take the coaching.
Number three they believe ininvesting in themselves.
(24:36):
They invest in themselves.
Who's the most important assetin your business?
You, you.
And number four they'reresourceful.
They will invest in themselves.
They will spend the time andthe energy to win.
If you're not those four things, you won't win and you don't
deserve to win.
(24:57):
But if you are those four things, look, I had a client who, the
month of October, made $50,000from a standing start.
Wow, how's that possible?
Well, it's possible because hewants it.
He's coachable, he's decisive,he's committed.
He's got a man who cares abouthim and me on his side and I
give him the greatest tacticsand strategies, along with all
(25:19):
the love and belief and caringthat I can master.
That's how this guy wins.
Dr. Tamar (25:23):
Yes, so being coachable and committed.
Nicky Bilou (25:27):
Decisive, committed , coachable, willing to invest
themselves in resourcefulResourceful.
Dr. Tamar (25:34):
Wow, those are great key points that we need as
entrepreneurs, indeed, becausewe can't give up.
It's not easy.
It's not an easy road, and wedo have to put our all in it and
stay persistent.
Now, going back to Nish, tellme why.
Why is it important to Nish?
Why can't we just be broad?
Why can't we just be foreverybody?
Nicky Bilou (25:55):
Because if you're for everybody, nobody knows why
this should buy from you.
I mean, there's only oneWalmart, you know what I mean,
but they have everything.
They do, but you're not Walmart.
Dr. Tamar (26:09):
Right.
Nicky Bilou (26:10):
You're an individual, right.
If you want to become Walmart,you need a few billion dollars
to get that going for yourself,right, Right.
If you're an individual, youneed to stand out.
You're not going to stand outif you're trying to be all
things to all people.
Dr. Tamar (26:25):
Right.
I think it goes back to alsomaking them feel special.
This is for them.
You're speaking to them, it'snobody else, it's me.
That's why I love that you workwith your clients to narrow
down their niche.
Who's their ideal client?
Because when you can identifythat client, then you know what
(26:46):
their pain points are, you knowwhat their needs are and you can
start speaking to them.
When they hear you speak, whenthey see your message, they know
it's for them and nobody else.
The beauty of niche and down.
Now you have a thought leader,heart leader designation.
That sparked my curiosity.
(27:08):
I'm sure my listeners hearabout it.
It will spark theirs as well.
Now, how can we weave this intoour professional identity and
make it converted into a magnetthat actually pulls in our ideal
clients?
Nicky Bilou (27:24):
We've been talking about that, I think throughout
the whole interview, but let'sbring it together.
Dr. Tamar (27:28):
Yes.
Nicky Bilou (27:30):
We're living in a time where people are freaked
out.
Let's be honest.
We had lockdowns, we've beenexperiencing inflation, there's
a war in Europe.
There's a war in the MiddleEast.
The economy is not doing great.
People are freaked out, they'rescared.
(27:52):
Life goes on and they haveproblems and they want to solve
them.
They want their lives to bebetter.
They can only do that if theyhave a good, caring human being
to guide them.
You can be that person.
I can land the plane of thisinterview with one last powerful
story.
Dr. Tamar (28:12):
Let me hear it.
Let us hear it.
Nicky Bilou (28:15):
Nearly six years ago I was introduced to a woman.
I'm going to call her Julie.
Julie was a country directorfor Canada for one of the
world's oldest, largest and mostrespected personal development
companies.
Julie was a raw star, yet shedecided to bring a man in to
(28:35):
help her run the company, kindof like Steve Jobs back in the
day with Apple when he broughtin John Scali.
Just like Steve and John, atfirst everything was great, but
after a little while theirvision of the future diverged.
There was a board of directorsinvolved.
She got fired from her owncompany, just like Steve Jobs
(28:59):
back in the day with Apple gotfired from Apple you go.
How do you get fired from acompany?
You start well, with the boardof directors.
It can happen.
She was bereft and lost, justlike Steve Jobs.
For 18 months she wasintroduced to me.
I could see this as a goodhuman being.
I work with my better half,theresa.
(29:20):
We both loved on her.
We helped her narrow her niche.
We helped her come up with herideal target market.
He sent her out there to go outand get clients.
She did well.
In her first month she did10,000.
In her second month she did12,000.
In her third month she did18,000.
In her fourth month she did$62,200.
(29:43):
She lives in Ottawa.
I live in Toronto.
It's a five-hour drive.
I was actually just in Ottawawith my son same son.
He had a tournament thatweekend almost five and a half
years ago.
I called her up and I said hey,we're coming to Ottawa for this
tournament.
How would you and your son comeand like to meet me and my son?
She had a son.
(30:04):
His age he was 12 at the time.
He's almost 18 now.
She said sure, we did it.
Everybody came.
Son's team won, which is great.
Then I drove back home.
A few weeks later we had one ofour quarterly branded thought
leader immersion workshops.
During that immersion workshopwe talked about how we can
(30:26):
really help people get to thenext level.
There's a part where I do myenrollment for the next program
to help them to the next level.
The way I do it is I ask peoplethat are already in the program
to share their thoughts whythey did it, why they think
other people should do it.
It's a very effective, verypowerful.
(30:48):
I got to that part and I saidwho would like to share?
Normally people put up theirhand, but not this time.
Julie runs up on stage, almostknocks me over.
She's a tiny little thing.
I'm like okay, I guess youreally want to share.
I received into the backgroundon stage and she's standing at
(31:08):
the front of the stage.
I'm standing behind her.
I can see the back of her.
She's not saying anything for amoment.
Then I start to see hershoulders go like this what's
going on?
Then I hear a sob.
I'm like oh my God, is shecrying?
I'm like why is she crying?
What's going on?
(31:30):
Any man faced with a cryingwoman would just don't deal with
it.
Right, I'm calm.
I'm not calm inside.
My lady Teresa walks up to herwith a box of tissues.
She gratefully grabs a coupleand blows her nose loudly.
She turns around to me and inbetween the sobs and the tears,
(31:53):
she goes.
Nicky, you didn't know this,but when you and your little son
came to visit me and my littleson in Ottawa, my son said mommy
, mommy, who are we going to gomeet?
You know how little boys get,right.
Dr. Tamar (32:03):
Right.
Nicky Bilou (32:04):
All excited.
12 years old, she's like oh,sweetheart, we're going to meet
Nicky Bilou and his son, she did.
All of a sudden my sweet boybecame very quiet.
It's unusual.
He said oh, mommy, the man whosaved our family.
Now I got to tell you I am anold school Persian man.
Those snowflakes live here.
(32:25):
You know what I'm talking about.
I'm a young man and I don't cryin public.
And that day I cried in public.
I cried like little baby.
October.
She hugged me and went oh.
And then she keeps talkingwhile she's hugging me and
holding me and she said when wefirst met, I didn't tell you
(32:47):
this, but the bank was about toforeclose on our home.
We hadn't paid our mortgage inmonths and my husband and I were
fighting over money in front ofour kids.
Our kids were scared that wewere going to break up.
I was scared we were going tobreak up with money.
And then she said but youhelped us solve our money
(33:08):
problem.
I paid off the mortgage and youliterally saved our family.
And I'm like sitting theregoing oh man.
So first of all, what you gottaget is normally people like
register or not.
After that we hand out thepaper and we say who'd like to
(33:29):
Every single person in the roomregistered.
There were eight of them.
This is a big high ticket offer.
Wow, it's an investment, right?
I don't think anybody evenreally looked at the price.
We told them the price and allthat stuff, but they just like
yeah, yeah, yeah, yeah, yeah,yeah, you go right, wasn't
because of me.
I did not do a great salesspeech, right?
(33:52):
It was because a 12 year oldlittle boy spoke from his heart.
And if you really wanna knowwhat you need to do to live a
life of your dreams and makethose dreams come alive, if you
really wanna know who you needto be, you need to be somebody
who cares enough about anotherhuman being that you're willing
(34:13):
to stand shoulder to shoulderwith them and pour love and
belief into them until that loveand belief sparks their own
belief in themselves and they'reable to take it on their own.
That's your job, as far as I'mconcerned.
Dr. Tamar (34:28):
So helping them, helping believe themselves, my
job.
Nicky Bilou (34:32):
Yeah.
Dr. Tamar (34:33):
Yeah, that is an amazing story.
Especially to have you know fora 10 year old or 12 year old
boy, to see the impact that youwere able to have on his family
and save his family.
That is very touching.
So not only are you helpingpeople make millions, but you're
saving families as well, andbecause you are coming from that
(34:54):
place of service and trulycaring for others, thank you for
sharing those stories Well.
You shared so much with us thatour listeners and fellow
entrepreneurs can learn from andput into play, and I will
definitely leave yourinformation for them to reach
out to you.
Is there anything else you wantto say to our listeners before
(35:15):
we conclude?
Nicky Bilou (35:16):
Keep your dream alive.
Surround yourself with peoplethat you love and care for and
are willing to fight for, andmake sure the chat people around
you that are willing to helpyou fight for your dreams.
Dr. Tamar (35:28):
Well, that's all I have for you today.
Friends, what an insightful andtruly inspiring chat we just
had with the one and only NickyBilou.
You have the potential toignite change, inspire growth
and shape others' lives in waysthat words alone can't express.
It's all about being genuine,true to yourself and embracing
vulnerability whilesimultaneously staying resilient
(35:49):
and driven.
If any part of thisconversation interested or
resonated with you, I'd love tohear your thoughts.
Your five star review andcomments can guide others on a
similar journey.
Subscribe, rate and downloadthis episode to ensure you're
always in the loop.
Now, coming up next week on theshow, we're focusing on the
kiddos, with Dr Sheila Carrollas we dive into what really
(36:10):
matters to your kid's health.
Yes, we have food, sleep,movement and stress management.
Nutrigenomics can help us guidetheir health journey, but how
can parents apply what theylearn when it comes to health
for their kids?
So tune in next Friday to findout.
Until then, always remember inyour journey as a healthcare
professional, always raise thescript on health, because
(36:31):
together we can bring healthcareto higher levels.
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