November 3, 2023 • 13 mins
Learn the biggest mistakes holding back pharmacy entrepreneurs and how to overcome them to become a leader in personalized patient care.
Have you fallen into the trap of thinking "If I build it, they will come"?
Discover the costly mistakes many pharmacy entrepreneurs make and how to overcome them.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
• Why passive marketing and the "shotgun approach" won't grow your business.
• How to dominate your field through innovation and become a trusted healthcare leader.
• The power of accelerating momentum through growth and building an unstoppable success story.
LET'S KEEP THE CONVERSATION GOING
- Loved the episode? Screenshot and tag me @drtamarlawful I’d love to repost your takeaway!
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- Book your FREE Health & Wellness Consultation
- Learn how to safely use weight loss medications in Empowerment Hour
- Get a free sample nutrigenomics report
- Join our Facebook Community for support, accountability, and resources
PRACTITIONERS, COACHES & HEALTH PROFESSIONALS
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there, I'm Dr Tamara Lawful, dr of Pharmacy
and Certified NutritionalGenomics Specialist.
In this episode, I'm going toshow you how to overcome the
biggest mistakes holding youback as an entrepreneurial
pharmacist the mistakes that arecosting you time, money and the
opportunity to reach your fullpotential.
Dream big, believe in yourselfand get ready to boss up.
(00:24):
Welcome to Pivoting Pharmacywith Nutrigenomics.
Part of the Pharmacy PodcastNetwork, a must-have resource
for pharmacist entrepreneursseeking to enhance patient care
while enjoying career and life.
Join us as we pivot intoNutrigenomics, using pharmacy
and nutrition for truepatient-focused care.
(00:45):
Explore how to improve chronicconditions rather than just
manage them.
Celebrate entrepreneurialtriumphs and receive priceless
advice.
Align your values with a careerthat profoundly impacts
patients.
Together, we'll raise thescript on health and pivot into
a brighter future.
Before we jump into our episode, I'd like to give a brief shout
(01:14):
out to our listener of the week, who left a very thoughtful
review, rxvet said I am amazedhow clearly and concisely Tamar
lays out a plan for us to takepharmacy practice to new heights
.
If your goal is to build asuccessful, diverse business and
shake the monotony of everydaypharmacy practice, all while
helping more patientsindividually, this is for you.
(01:36):
Thank you so much, rxvet, foryour kind words.
I'm delighted that the contentwe're providing in Pivoting
Pharmacy with Nutrigenomics isresonating deeply with you.
In our pursuit towards morepersonalized patient care, your
support makes all the difference.
This positive feedback fromseasoned professionals like you
is what keeps us striving.
So please continue to tune in,as we have a lot more exciting
(01:56):
and educational content comingyour way, as well as useful
information for entrepreneurs.
So, without further ado, let'sdive into episode nine of
Pivoting Pharmacy withNutrigenomics.
So picture this.
There I was thinking I just setup the website for my health
and wellness pharmacy practice.
I mean, I was beaming withpride like a proud parent.
(02:19):
You know.
I had used the best Wixtemplate I could find, branded
it with my colors and fonts,created a captivating header and
even had the pop up to my leadmagnet ready to go.
I thought to myself this is it.
Any moment now clients willstart flooding my inbox and
becoming loyal customers.
But guess what?
Nothing, not a zilch.
(02:42):
You could practically hearcrickets in the background.
I was completely baffled.
I couldn't understand why myvirtual door wasn't swinging
open with eager clients.
I mean, come on, I hadeverything in place, or so I
thought.
But you know what that's.
When the light bulb went off, Irealized that I had made the
(03:06):
mistake, the one that I've seencountless fellow entrepreneurs
make, and I knew that I neededto share this with you.
So are you ready?
Lean in and listen close,because what I'm about to tell
you is going to be a gamechanger.
It's time for the big reveal.
The mistake many pharmacyentrepreneurs make is not
bossing up.
(03:26):
They're being too passive intheir business.
I said it, you heard it theyare too passive.
We've all been there and,honestly, it's all part of this
wild ride we've chosen to embarkon.
And these mistakes, they won'tdrown you.
They're stepping stones thatpropel us towards self
improvement and success.
First up, falling into thesitting on the sidelines.
They can have.
(03:47):
A website alone means patientswill come flooding in.
You know the, if I build it,they will come.
Mindset.
Having a website, a digitalspace to call your own, is
essential, but dreaming that itwould bring patients or
customers cascading in is justthat, a dream.
And I don't know about you, butin my world, dreams are the
start, not the destination.
(04:08):
Next, our good old friend, theshotgun approach.
Entrepreneurs often throweverything at the wall to see
what sticks right, the resultsspread too thin and master of
none.
There's a difference betweenbeing versatile and being unable
to focus.
Okay, then we've got the bigone Underestimating the
importance of communication andcustomer service.
(04:28):
Can't stress this enough.
Your product or service mightbe top notch, but if your
communication skills are lacking, it's like concealing a
treasure chest under a pile ofseaweed.
I mean, nobody's gonna find it.
What triggers theseentrepreneurs stumbles?
What makes us a tribe of drivenentrepreneurs?
Walk into these traps that if Ibuild it, they will come
(04:50):
mindset.
Ah, the sweet sense of ambitionmixed with a dash of naivety
that every one of us has sniffedat some point of our journey.
And who can blame us?
We're pharmacists.
Few of us are trained inbusiness, right.
So we cook up solutions,develop services, plant the
seeds of a business and then sitback, expect in a lush harvest
magically sprout up.
(05:11):
But here's a scoop.
The root cause of this mindsetis the misconception of field of
dreams entrepreneurship.
We dream, envision and createwithout understanding.
The real world works bydifferent rules.
In the world outside, passionneeds the oxygen of exposure,
the sunlight of marketing andthe mineral-rid soil of
(05:33):
networking to flourish.
With a gunshot approach, you'relikely spreading yourself too
thin, trying to juggle all thoseballs up in the air
simultaneously.
The root here is the anxiety ofmissing out, aka FOMO.
We want a bite of all the pies,a taste of all the flavors.
We want to do MTM medicationtherapy management, tobacco
(05:53):
cessation, diabetes education,gut health, functional medicine,
pharmacogenomics and maybe evennutrigenomics.
But you see, specializing, notgeneralizing, is where real
success lurks.
As they say, jack of all trades, master of none, though
oftentimes better than master ofone, might make for a good
rhyme, but a poor businessstrategy.
(06:14):
Focus, my friend, is yoursecret weapon.
Now onto the biggie Countingstars while ignoring the moon,
aka underestimating theimportance of communication and
customer service.
You can have a service moreexciting than sliced bread, but
if your customer service andcommunication skills are
gathering dust under a pile ofdisinterest, well, let's say it
(06:36):
can't be party time just yet.
The root cause is often thelack of awareness about the real
value of customer relationships.
You're possibly so caught up increating and selling that you
forgot to talk, engage and buildrelationships.
However, remember that commerceis as much about conversation
as it is about transactions.
(06:57):
Now I want to break down thecost of these common mistakes
we've been chatting about.
Yes, the ones that could beslowing our spirit towards
success, creating a hurdle wherethere should be a highway.
So, going back to the old if Ibuild it, they will come.
Mindset ah, the unbeatableoptimism.
But here's a bitter pill.
This mindset might be costingyou time and potential business
(07:18):
growth.
The longer you wait for clientsor patients to trickle in, the
higher the cost you pay.
Time spent waiting could bechanneled into networking,
spreading awareness andattracting new clients.
If you're not spreading theword, you might end up spreading
your budget in Not the idealscenario.
Right Next, let's unravel theshotgun approach, trying to play
(07:39):
master of every domain.
The cost of spreading too thin,think wasted resources,
increased stress and blurredidentity.
All those hours learning about10 different specialties when
you could have become an expertin two.
That's time, energy and moneydown the drain, not to mention
the confusion it creates foryour clients when they can't
(07:59):
pinpoint your true specialty.
Now let's walk over to thebiggie underestimating the
importance of communication andcustomer service.
The price tag on this one ishefty.
We're talking decreasedcustomer loyalty, damaged
reputation and lost businessopportunities.
People like to be treated withkindness and respect.
(08:19):
If they don't feel valued,they'll pack up their loyalty
and park it at a competitor'sdoorstep.
So it's not just about theinnovative and groundbreaking
services we offer.
It's about the hands we shake,the relationships we make.
Alright, pharmacists, the costof these mistakes is clear.
They take not just dollars outof your pocket, but also the
(08:40):
potential joy of reaching yourgoals faster.
But hey, no need for gloom.
We're not about dwelling on thecost.
We're about making investments.
Investments in learning, growthand, ultimately, in yourself.
It's time to raise the scripton your pharmacy career and
transform into a true boss.
Are you ready?
Because I'm about to share alife-changing mantra with you
(09:02):
it's time to grab a big old fireextinguisher for those common
entrepreneurial mistakes we'vebeen chatting about.
And guess what we're switchingup to do?
That?
Innovate, dominate, accelerate.
Now, slow down a sec, let thatsink in.
Feel that that's the sensationof your game changing for the
better.
First and foremost, innovate,sticking to the same old, same
(09:25):
old and expect in a differentoutcome Madness right.
So instead, let's breatheinvigorating fresh air into our
practices with some innovativemagic.
I'm talking about becomingmodern-day wizards embracing
cutting-edge services likeNutrogenomics.
Now we're cooking with gas.
Instead of a one-size-fits-allhealth solution, we're tailoring
(09:45):
bespoke health blueprints forevery unique human being who
walks into your pharmacy basedon their personal genetic code.
We're not just understandingour patients on a deeper level,
we're surfing the cutting-edgewave of personalized healthcare.
Next stop on this monitorjunction dominate.
I can't help but feel thissurge of energy that comes from
embracing innovative practices.
(10:07):
It's like we're making a majorshift from just being caretakers
to becoming absolutetrendsetters in our field.
We'll become go-to gurus andexperts in modern patient care,
and you know what that means.
Our credibility would be offthe charts.
Our patients will trust us morethan ever and our professional
reputation will shine like neverbefore.
We're no longer ordinary.
(10:28):
We're transforming into thesuperheroes that our patients
have been searching for.
Think about those times whenyou were looking for someone to
guide you and inspire you.
That's what we're stepping upto be for our patients.
We're putting every ounce ofeffort into making people's
lives better and, trust me,they're going to remember you
for it.
Last, but absolutely not least,accelerate.
(10:51):
Once you've nailed innovatingand dominating, it's time to
step on the gas Rewardingjourney filled with success.
Yes, please.
This isn't just about reachingthe finish line faster, though.
Accelerating is deeper, moreprofound.
It's about an unstoppable waveof positive growth, about
gaining momentum and writing itall the way to an unmatched
(11:14):
success story.
So there you have it, friends.
Let's shake off stagnation anddislodge those hiccups.
Time to hit the refresh buttonon our practices and dance our
way to a harmony of innovate,dominate and accelerate.
As we step into this electriccircle, we're not just dodging
those common entrepreneurialdampeners.
We're becoming beacons ofbetter healthcare, one
(11:36):
innovative leap at a time.
Dream, believe and boss up.
If you're ready to boss up,innovate, dominate and
accelerate, we can help you.
In our Raise the Scriptcoaching and consulting programs
, you'll learn how to buildthriving services centered on
patient-focused care,implemented nutrigenomics and
health coaching designed formotivated and proactive
(11:59):
pharmacists ready to turn theirdreams into reality by actively
seeking new opportunities andmaking strategic moves.
So how about it?
Ready to swap costly mistakesfor priceless lessons?
Time to rise up and take thereins of your entrepreneurial
journey.
No detours, no roadblocks, justa straight shot to success.
You've totally got this.
(12:20):
Remember everything you docontributes to creating a
healthier, happier world, andthat right there is worth every
cent.
Are you ready to take the reinsof your career and boss up as a
pharmacist entrepreneur?
Don't wait any longer.
Apply for our Raise the Scriptblueprint program designed to
help pharmacists transformhealthcare through
(12:41):
entrepreneurship.
Visit our website,wwwraisediscrpcom to learn more
and apply today.
Did you find this episodevaluable?
We'd love to hear your thoughts, share your feedback on our
social media channels and leavea review.
Your insight and support meanthe world to us.
(13:01):
Next week, we're diving deepinto the world of health
coaching for a robust pharmacypractice.
Yes, you heard that right.
We're going to learn how toempower our patients and bring
that positive change we alldream of seeing Tuning next week
.
Until then, always remember inyour journey as a healthcare
professional, always raise thescript on health, because
(13:21):
together we can bring healthcareto higher levels.
Hey there, I'm Dr Tamara Lawful, dr of Pharmacy
and Certified NutritionalGenomics Specialist.
In this episode, I'm going toshow you how to overcome the
biggest mistakes holding youback as an entrepreneurial
pharmacist the mistakes that arecosting you time, money and the
opportunity to reach your fullpotential.
Dream big, believe in yourselfand get ready to boss up.
(00:24):
Welcome to Pivoting Pharmacywith Nutrigenomics.
Part of the Pharmacy PodcastNetwork, a must-have resource
for pharmacist entrepreneursseeking to enhance patient care
while enjoying career and life.
Join us as we pivot intoNutrigenomics, using pharmacy
and nutrition for truepatient-focused care.
(00:45):
Explore how to improve chronicconditions rather than just
manage them.
Celebrate entrepreneurialtriumphs and receive priceless
advice.
Align your values with a careerthat profoundly impacts
patients.
Together, we'll raise thescript on health and pivot into
a brighter future.
Before we jump into our episode, I'd like to give a brief shout
(01:14):
out to our listener of the week, who left a very thoughtful
review, rxvet said I am amazedhow clearly and concisely Tamar
lays out a plan for us to takepharmacy practice to new heights
.
If your goal is to build asuccessful, diverse business and
shake the monotony of everydaypharmacy practice, all while
helping more patientsindividually, this is for you.
(01:36):
Thank you so much, rxvet, foryour kind words.
I'm delighted that the contentwe're providing in Pivoting
Pharmacy with Nutrigenomics isresonating deeply with you.
In our pursuit towards morepersonalized patient care, your
support makes all the difference.
This positive feedback fromseasoned professionals like you
is what keeps us striving.
So please continue to tune in,as we have a lot more exciting
(01:56):
and educational content comingyour way, as well as useful
information for entrepreneurs.
So, without further ado, let'sdive into episode nine of
Pivoting Pharmacy withNutrigenomics.
So picture this.
There I was thinking I just setup the website for my health
and wellness pharmacy practice.
I mean, I was beaming withpride like a proud parent.
(02:19):
You know.
I had used the best Wixtemplate I could find, branded
it with my colors and fonts,created a captivating header and
even had the pop up to my leadmagnet ready to go.
I thought to myself this is it.
Any moment now clients willstart flooding my inbox and
becoming loyal customers.
But guess what?
Nothing, not a zilch.
(02:42):
You could practically hearcrickets in the background.
I was completely baffled.
I couldn't understand why myvirtual door wasn't swinging
open with eager clients.
I mean, come on, I hadeverything in place, or so I
thought.
But you know what that's.
When the light bulb went off, Irealized that I had made the
(03:06):
mistake, the one that I've seencountless fellow entrepreneurs
make, and I knew that I neededto share this with you.
So are you ready?
Lean in and listen close,because what I'm about to tell
you is going to be a gamechanger.
It's time for the big reveal.
The mistake many pharmacyentrepreneurs make is not
bossing up.
(03:26):
They're being too passive intheir business.
I said it, you heard it theyare too passive.
We've all been there and,honestly, it's all part of this
wild ride we've chosen to embarkon.
And these mistakes, they won'tdrown you.
They're stepping stones thatpropel us towards self
improvement and success.
First up, falling into thesitting on the sidelines.
They can have.
(03:47):
A website alone means patientswill come flooding in.
You know the, if I build it,they will come.
Mindset.
Having a website, a digitalspace to call your own, is
essential, but dreaming that itwould bring patients or
customers cascading in is justthat, a dream.
And I don't know about you, butin my world, dreams are the
start, not the destination.
(04:08):
Next, our good old friend, theshotgun approach.
Entrepreneurs often throweverything at the wall to see
what sticks right, the resultsspread too thin and master of
none.
There's a difference betweenbeing versatile and being unable
to focus.
Okay, then we've got the bigone Underestimating the
importance of communication andcustomer service.
(04:28):
Can't stress this enough.
Your product or service mightbe top notch, but if your
communication skills are lacking, it's like concealing a
treasure chest under a pile ofseaweed.
I mean, nobody's gonna find it.
What triggers theseentrepreneurs stumbles?
What makes us a tribe of drivenentrepreneurs?
Walk into these traps that if Ibuild it, they will come
(04:50):
mindset.
Ah, the sweet sense of ambitionmixed with a dash of naivety
that every one of us has sniffedat some point of our journey.
And who can blame us?
We're pharmacists.
Few of us are trained inbusiness, right.
So we cook up solutions,develop services, plant the
seeds of a business and then sitback, expect in a lush harvest
magically sprout up.
(05:11):
But here's a scoop.
The root cause of this mindsetis the misconception of field of
dreams entrepreneurship.
We dream, envision and createwithout understanding.
The real world works bydifferent rules.
In the world outside, passionneeds the oxygen of exposure,
the sunlight of marketing andthe mineral-rid soil of
(05:33):
networking to flourish.
With a gunshot approach, you'relikely spreading yourself too
thin, trying to juggle all thoseballs up in the air
simultaneously.
The root here is the anxiety ofmissing out, aka FOMO.
We want a bite of all the pies,a taste of all the flavors.
We want to do MTM medicationtherapy management, tobacco
(05:53):
cessation, diabetes education,gut health, functional medicine,
pharmacogenomics and maybe evennutrigenomics.
But you see, specializing, notgeneralizing, is where real
success lurks.
As they say, jack of all trades, master of none, though
oftentimes better than master ofone, might make for a good
rhyme, but a poor businessstrategy.
(06:14):
Focus, my friend, is yoursecret weapon.
Now onto the biggie Countingstars while ignoring the moon,
aka underestimating theimportance of communication and
customer service.
You can have a service moreexciting than sliced bread, but
if your customer service andcommunication skills are
gathering dust under a pile ofdisinterest, well, let's say it
(06:36):
can't be party time just yet.
The root cause is often thelack of awareness about the real
value of customer relationships.
You're possibly so caught up increating and selling that you
forgot to talk, engage and buildrelationships.
However, remember that commerceis as much about conversation
as it is about transactions.
(06:57):
Now I want to break down thecost of these common mistakes
we've been chatting about.
Yes, the ones that could beslowing our spirit towards
success, creating a hurdle wherethere should be a highway.
So, going back to the old if Ibuild it, they will come.
Mindset ah, the unbeatableoptimism.
But here's a bitter pill.
This mindset might be costingyou time and potential business
(07:18):
growth.
The longer you wait for clientsor patients to trickle in, the
higher the cost you pay.
Time spent waiting could bechanneled into networking,
spreading awareness andattracting new clients.
If you're not spreading theword, you might end up spreading
your budget in Not the idealscenario.
Right Next, let's unravel theshotgun approach, trying to play
(07:39):
master of every domain.
The cost of spreading too thin,think wasted resources,
increased stress and blurredidentity.
All those hours learning about10 different specialties when
you could have become an expertin two.
That's time, energy and moneydown the drain, not to mention
the confusion it creates foryour clients when they can't
(07:59):
pinpoint your true specialty.
Now let's walk over to thebiggie underestimating the
importance of communication andcustomer service.
The price tag on this one ishefty.
We're talking decreasedcustomer loyalty, damaged
reputation and lost businessopportunities.
People like to be treated withkindness and respect.
(08:19):
If they don't feel valued,they'll pack up their loyalty
and park it at a competitor'sdoorstep.
So it's not just about theinnovative and groundbreaking
services we offer.
It's about the hands we shake,the relationships we make.
Alright, pharmacists, the costof these mistakes is clear.
They take not just dollars outof your pocket, but also the
(08:40):
potential joy of reaching yourgoals faster.
But hey, no need for gloom.
We're not about dwelling on thecost.
We're about making investments.
Investments in learning, growthand, ultimately, in yourself.
It's time to raise the scripton your pharmacy career and
transform into a true boss.
Are you ready?
Because I'm about to share alife-changing mantra with you
(09:02):
it's time to grab a big old fireextinguisher for those common
entrepreneurial mistakes we'vebeen chatting about.
And guess what we're switchingup to do?
That?
Innovate, dominate, accelerate.
Now, slow down a sec, let thatsink in.
Feel that that's the sensationof your game changing for the
better.
First and foremost, innovate,sticking to the same old, same
(09:25):
old and expect in a differentoutcome Madness right.
So instead, let's breatheinvigorating fresh air into our
practices with some innovativemagic.
I'm talking about becomingmodern-day wizards embracing
cutting-edge services likeNutrogenomics.
Now we're cooking with gas.
Instead of a one-size-fits-allhealth solution, we're tailoring
(09:45):
bespoke health blueprints forevery unique human being who
walks into your pharmacy basedon their personal genetic code.
We're not just understandingour patients on a deeper level,
we're surfing the cutting-edgewave of personalized healthcare.
Next stop on this monitorjunction dominate.
I can't help but feel thissurge of energy that comes from
embracing innovative practices.
(10:07):
It's like we're making a majorshift from just being caretakers
to becoming absolutetrendsetters in our field.
We'll become go-to gurus andexperts in modern patient care,
and you know what that means.
Our credibility would be offthe charts.
Our patients will trust us morethan ever and our professional
reputation will shine like neverbefore.
We're no longer ordinary.
(10:28):
We're transforming into thesuperheroes that our patients
have been searching for.
Think about those times whenyou were looking for someone to
guide you and inspire you.
That's what we're stepping upto be for our patients.
We're putting every ounce ofeffort into making people's
lives better and, trust me,they're going to remember you
for it.
Last, but absolutely not least,accelerate.
(10:51):
Once you've nailed innovatingand dominating, it's time to
step on the gas Rewardingjourney filled with success.
Yes, please.
This isn't just about reachingthe finish line faster, though.
Accelerating is deeper, moreprofound.
It's about an unstoppable waveof positive growth, about
gaining momentum and writing itall the way to an unmatched
(11:14):
success story.
So there you have it, friends.
Let's shake off stagnation anddislodge those hiccups.
Time to hit the refresh buttonon our practices and dance our
way to a harmony of innovate,dominate and accelerate.
As we step into this electriccircle, we're not just dodging
those common entrepreneurialdampeners.
We're becoming beacons ofbetter healthcare, one
(11:36):
innovative leap at a time.
Dream, believe and boss up.
If you're ready to boss up,innovate, dominate and
accelerate, we can help you.
In our Raise the Scriptcoaching and consulting programs
, you'll learn how to buildthriving services centered on
patient-focused care,implemented nutrigenomics and
health coaching designed formotivated and proactive
(11:59):
pharmacists ready to turn theirdreams into reality by actively
seeking new opportunities andmaking strategic moves.
So how about it?
Ready to swap costly mistakesfor priceless lessons?
Time to rise up and take thereins of your entrepreneurial
journey.
No detours, no roadblocks, justa straight shot to success.
You've totally got this.
(12:20):
Remember everything you docontributes to creating a
healthier, happier world, andthat right there is worth every
cent.
Are you ready to take the reinsof your career and boss up as a
pharmacist entrepreneur?
Don't wait any longer.
Apply for our Raise the Scriptblueprint program designed to
help pharmacists transformhealthcare through
(12:41):
entrepreneurship.
Visit our website,wwwraisediscrpcom to learn more
and apply today.
Did you find this episodevaluable?
We'd love to hear your thoughts, share your feedback on our
social media channels and leavea review.
Your insight and support meanthe world to us.
(13:01):
Next week, we're diving deepinto the world of health
coaching for a robust pharmacypractice.
Yes, you heard that right.
We're going to learn how toempower our patients and bring
that positive change we alldream of seeing Tuning next week
.
Until then, always remember inyour journey as a healthcare
professional, always raise thescript on health, because
(13:21):
together we can bring healthcareto higher levels.
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