How Rarible Supports NFTs and Emerging Artists with Alexei Falin

In this episode, I sit down with Alexei Falin, the CEO and co-founder of Rarible, one of the top NFT marketplaces supporting both emerging and established creators. Since launching Rarible in 2019, Alexei has been at the forefront of Web3, helping brands like Mattel, Forbes, and Lamborghini navigate the NFT space while also empowering independent artists to take control of their work. He’s seen the ups and downs of the crypto world firsthand, building a platform that gives artists more control over their digital assets. We get into the evolution of NFTs, the importance of creator royalties, and how blockchain is fundamentally changing the way we think about ownership. Whether you’re an artist, collector, or just Web3-curious, this episode is packed with insights on the future of NFTs and digital creativity.

 

What You’ll Learn:

• How Rarible started and evolved into a leading NFT marketplace.
• The true power of digital ownership—why NFTs don’t need extra “utility” to be valuable.
• How Web3 is breaking down financial barriers for artists worldwide.
• The importance of community in NFTs and why culture drives value.
• Why creator royalties matter and how Rarible stood by artists when other platforms didn’t.
• How gaming, VR, and digital identity are shaping the next wave of NFT adoption.
• Practical tips for artists who want to start selling NFTs on Rarible.
• The role of NFTs in real-world applications, from digital real estate to identity verification.
• Shifai – a community helping women enter the crypto space.

 

"The sole fact that you own this is the utility." – Alexei Falin

Alexei breaks down a major misconception in the NFT space—the idea that every NFT needs some added feature or access to be valuable. At its core, digital ownership itself is a utility. Just like collecting fine art or rare sneakers, people buy NFTs because they love them, not necessarily because they unlock exclusive content. The emotional and cultural connection people have with their digital assets is what gives them lasting value.

 

Overview:
This episode is all about cutting through the noise in the NFT world and getting back to why digital ownership matters. Alexei and I talk about how Rarible started as an open platform for artists to mint, sell, and distribute their work globally—giving them financial independence in a way that traditional art markets never could. We also get into the power of community, because let’s be real—NFTs aren’t just about flipping JPEGs; they’re about belonging to a movement. We discuss how artists can increase their earning potential by moving into the Web3 space and how blockchain removes financial barriers, allowing creators to connect directly with collectors.

And let’s not forget the royalty war—Rarible stood firm on protecting artists’ earnings when other platforms turned their backs. If you’re an artist thinking about getting into NFTs or you’re already in Web3 and want to know where the space is headed, this is an episode you don’t want to miss.