The Business Side of Creativity with Nam Nguyen

Nam Nguyen is the founder of Supervillain, a creative agency known for its sharp aesthetic, distinct narrative edge, and refusal to play by anyone else's rules. After a defining chapter at Intel - where he built and led a global creative team - Nam chose principle over prestige, walking away when his team was let go. That decision became the foundation of Supervillain, a studio formed by camaraderie, creative guts, and a passion for disruptive storytelling. In just five years, Nam has built an agency that's garnered the attention of brands like Mythical Games and EA, all while preserving the soul of a tight-knit, values-driven crew.

 

What You'll Learn:

• How walking away from corporate safety can become the spark for a creative revolution
• Why loyalty to your team is a foundational principle in leadership
• The story behind building Supervillain from scratch and maintaining its swagger
• The power of restraint in branding: Why sometimes less is more (especially online)
• Balancing creative mystique with clarity of capabilities
• Why being a mission-driven creative partner outlasts being "just another agency"
• Real talk about burnout, business resilience, and staying in the game

 

"If you're wiping out my team, you're wiping out me." - Nam Nguyen

That's leadership. Nam's refusal to abandon his team when Intel made cuts wasn't just a statement - it was a cornerstone. That kind of ride-or-die mentality isn't common in the creative world, especially when it comes at personal cost. But it's exactly what makes Nam's story - and his agency - so compelling. Supervillain isn't built on buzzwords or business jargon. It's built on loyalty, principle, and a shared sense of creative purpose.

 

Overview:
Hey everyone, Carl here. This week I sat down with Nam Nguyen, the brain behind Supervillain, and man, it was like catching up with a long-lost creative cousin. Nam's journey from big corporate (Intel) to launching a wildly original agency had me hooked. We vibed on everything from the challenges of leading during tough times, to why keeping your brand mysterious can actually *work* if your work backs it up. His whole vibe is a blend of humility and confidence, and I loved hearing about the storytelling behind Supervillain's formation - and why they're not afraid to say "we're different, and that's the point." You're gonna walk away from this one with a big shot of inspiration and probably a few ideas for how to stay true to your own brand.

If you're in the gaming, fantasy, or storytelling space and looking for collaborators who give a damn, this episode's a must-listen.

Catch you next time,
 - Carl Cleanthes