Values Led Brand Strategy with Tom Briggs

On this episode of the Pixel Retentive Podcast, Carl Cleanthes sits down with Tom Briggs, a mercenary CMO with over 20 years of experience in brand strategy and competitive marketplace positioning. Tom’s impressive career spans collaborations with Fortune 50 companies, pre-venture startups, and notable clients like Intel and Nike. As a Center for Creative Leadership graduate, ADP List mentor, and internationally cited social media strategist, Tom’s passion for innovation and values-driven branding make him a sought-after thought leader in the industry.

 

What You'll Learn:

• The importance of values-led brand strategies and how they shape business success.
• Insights into aligning personal and professional values with brand identity.
• How to identify your core values by analyzing your time, energy, and financial commitments.
• The transformative power of saying "no" to misaligned clients and projects.
• Strategies for building a personal brand that attracts like-minded collaborators and clients.
• The role of AI as a co-pilot in enhancing creativity and productivity.
• How to navigate the intersection of art, business, and technology for meaningful innovation.
• Lessons on adaptability and resilience from entrepreneurial and corporate experiences.

 

Episode Overview:

In this engaging episode, Carl Cleanthes and Tom Briggs delve into the essence of values-driven branding, exploring how core values can guide decision-making and foster meaningful connections in both personal and professional spheres. Tom shares his journey from journalism to brand strategy, highlighting pivotal projects like Intel’s Gamer Days and collaborations with global brands. The conversation touches on the power of personal branding, the role of AI as a creative tool, and the critical importance of aligning values in client relationships. Through anecdotes, strategies, and actionable insights, this episode offers a masterclass in building authentic brands that resonate deeply with their audiences.