Planet Amazon Podcast

Planet Amazon Podcast

The Planet Amazon podcast addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Planet Amazon is hosted by Adam Shaffer, President of Phelps United and a veteran/leader in the eCommerce industry.Phelps United offers brands comprehensive Amazon seller services in 5 key areas that save time and expense while sales and profits accelerate.

Episodes

May 10, 2024 42 mins

In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names. Andy generously lays out his playbook, from enhancing lis...

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Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million. In this episode of Planet Amazon, we're pulling back the curtain on the Amazon marketplace, providing you with the insider strategies you need to succeed. From dissecting the Amazon algorithm to optimizing your product listings, Hymie's experience ...

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Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amazon with BFR Bands to his latest revolutionary software, Kazam, Kusha's journey is a testament to the power of innovation and strategic thinking. Discover how this Inc 500 entrepreneur tr...

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On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer.
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Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat,  Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of ...

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Ready to conquer new horizons with your Amazon business? Unravel the mystery of international expansion with our esteemed guest, Piero Perera, the Strategy and Growth Account Manager at AVASK. We promise you an episode brimming with insights and practical advice that could be game-changing for your Amazon selling journey.

Navigating the VAT registration landscape, understanding the ins and outs of tax compliance, and getti...

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Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amaz...

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In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands...

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Have you ever wondered why a trademark is your golden ticket to success on Amazon and how to effectively navigate the Accelerator program for early access to the Amazon Brand Registry? Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to answer these questions, explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.

We also tackled the tricky subject of...

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We welcome the bright mind of Scott Needham, founder& CEO of SmartScout and host of the Smartest Amazon Seller Podcast, on our show. In this episode, we delve into his fascinating journey from starting a humble reselling bookstore with his brother to becoming, at one point, the head honcho of an empire with the world's largest catalog of Amazon FBA products. As the man behind SmartScout, Scott generously shares the experti...

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In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.

Sammy guides us a...

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In this episode, Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has successfully managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line. 

Gent walks us through the challenges and complexities of logistics, reconciliation, and customer service when working directly with Amazon and how they found a solution by choosing the rig...

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In this episode, Juha Mikkola, founder of Usko Privacy, explains his revolutionary idea to connect Amazon brands and sellers directly with their customers. This is a new way of doing off-Amazon advertising where the customer agrees to get contacted by the seller.

Usko aims to give sellers and brands the ability to communicate directly with their customers while also empowering consumers to take ownership of their data and monetize i...

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In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, a worldwide channel-led organization, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products, particularly the Aruba Instant On. 

Many people assume that Amazon is only for consumer products, but our guests explain how it's also a fantastic platform for commercial customers. A...

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In this episode, Nikolai Tahmin, an Amazon expert, shares his knowledge and insights by answering the top burning questions that Amazon sellers ask more frequently. In this podcast, its debate why some brands might not see the need to pay attention to Amazon, especially if they already have multiple sellers and resellers offering their products on the platform.

Our guest emphasizes the significance of Amazon as one of the largest pl...

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In this episode, Adam Shaffer talks with Rob Rich, Chief Business Officer EVP/GM of E-Commerce for OWYN, about the amazing success story of OWYN. OWYN is now the most popular plant-based protein shake seller on Amazon, but their journey to get there was not an easy one.

Adam and Rob discuss the challenges OWYN faced when starting from scratch, including getting the Buy Box, getting products to Amazon, freight costs and sto...

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In this podcast, Emmanuel Frost and Kyle Balcerak from Brand Alignment discuss the importance of protecting brands on Amazon with Adam Shaffer, Phelps United President. While Amazon presents a huge opportunity for brands, it is not without risk; it is complicated and ever-changing. Brand Alignment is 100% focused on helping protect brands on Amazon and other marketplaces.

Learn more about Brand Protection here: https://phe...

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In this podcast, Adam Shaffer, Phelps United President, and Scott Baradell, Founder and CEO of Idea Grove and author of his new book, Trust Signals: Brand Building in a Post-Truth World, discuss the behavior predicted for Americans in 2022 when it comes to Holiday Gifts returns.

Phelps United ran a survey about Holiday Gift Returns where 600 U.S. adults were asked about their expectations surrounding eCommerce gifts and re...

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