Planner Parley

Today, we’re deepening our investigation into diversity in advertising with the recent release of the Feeling Seen USA report. To provide insight and unpack what learnings came out of this stateside study, Jon Evans, chief customer officer at System1, returns with invaluable insight from Thomas Kurdy, executive creative director at ConCreates, and of course John Roberts, chief strategy officer at Truth Collective. Join them to find...

In this episode, we’re getting lucky! Despite it being mentioned in only 2% of management books and theories, luck can play a big role in your work and it’s within your powers to make it happen. Sure, you can stumble into luck, but wouldn’t’you rather create your own chances that get you where you want to go? 

To find out how, join Andy Nairn, Campaign UK award-winning strategist 3 years in a row, founding partner of Lucky Generals...

We’re back with Season 4 of Planner Parley and we are kicking it off, as always, with StratFest! This year, purposeful work took center stage. So did the debate over how strategists can help shepherd brands and clients to making a difference – and whether or not they should.

Join Steve Kozel, senior vice president of strategy, media, and marketing technology at OBP, Sara Macfarlane, principal at Sara Macfarlane Consulting, and of c...

Enjoy this episode from our vaults. Season 4 starts mid-September. In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings j...

Enjoy this episode from our vaults. Season 4 starts mid-September. Why do you get up in the morning? Why do we exist? What do we promise people and how is that relevant to daily life? Believe it or not, we’re not talking about existentialism. We’re talking about purposeful brands and marketing. In today’s branding landscape, authenticity and connectivity to your audience are the name of the game, even for B2B. So how can brands mak...

Enjoy this episode from our vaults. Season 4 starts mid-September. In today’s episode, we’re getting ugly – and it’s a thing of beauty! With social channels driving audience engagement and client budgets, how do brands learn to let go of perfection without losing creative authenticity? Find out as Tim Leake, chief marketing & innovation officer at RPA, joins Jeremy Schwartz, chief creative officer at Truth Collective, and John Robe...

Enjoy this episode from our vaults. Season 4 starts mid-September. In a year of reckoning that truly opened our eyes to the gross inequalities and racism in our country, we wanted to take a long, hard look at the reality of it in our industry, and learn what we can do about it. Alexis Agosto, director of the 4As Foundation MAIP Program, and Jineen Carcamo, data strategy director at Translation and MAIP alum, in New York City join J...

Enjoy this episode from our vaults. Season 4 starts mid-September. This week, we’re delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New York, to share his revolutionary new book, “Lemon. How the advertising brain turned sour” – and what we can do about it. Join them as they dig in...

Enjoy this episode from our vaults. Season 4 starts mid-September. In this week's episode, our panel shared – and shared about sharing – as they let us behind the scenes of agency leadership and creating culture. They defined the strategy wallow pit, provided tips on how to stay out of it, and, instead, taught ways to shoot from the heart, be playful, and stay mischievous. Join our guests, Mark Pollard, strategy CEO at Mighty Jungl...

In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief str...

The client brief is inarguably the most important document in marketing, as it begins our work and should measure our success. So why is it often so neglected? Today’s guests, Matt Davies and Pieter-Paul von Weiler, had that same nagging question. So they co-founded BetterBriefs and ran the first significant global study in over 10 years to understand exactly what is at play, where the problems lie, and how marketers and agencies c...

Why do you get up in the morning? Why do we exist? What do we promise people and how is that relevant to daily life? Believe it or not, we’re not talking about existentialism. We’re talking about purposeful brands and marketing. In today’s branding landscape, authenticity and connectivity to your audience are the name of the game, even for B2B. So how can brands make sure they’re living their purpose and sticking to their North Sta...

In today’s episode, we’re getting ugly – and it’s a thing of beauty! With social channels driving audience engagement and client budgets, how do brands learn to let go of perfection without losing creative authenticity? Find out as Tim Leake, chief marketing & innovation officer at RPA, joins Jeremy Schwartz, chief creative officer at Truth Collective, and John Roberts, chief strategy officer at Truth Collective, to get into the wh...

It’s Season 3 of Planner Parley and you know what that means: StratFest! Our team was there in full force to look at strategy from every angle, be it our humanity, our plurality, or our place in moving society forward. Join Steve Kozel, VP and director of strategy at OBP, Stefanie Zawack, senior strategic planner at Marcus Thomas, LLC, and John Roberts, chief strategy officer at Truth Collective as they recap what this year’s festi...

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

Well, another season is in the books, and what a year it was! From StratFest 2020 to the view from the client’s side, from the relationship of tech and ideas to understanding Big-T strategists, from ingesting “Lemon. How t...

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

In a year of reckoning that truly opened our eyes to the gross inequalities and racism in our country, we wanted to take a long, hard look at the reality of it in our industry, and learn what we can do about it. Alexis Ago...

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

This week, we’re delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New...

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, ar...

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

With technology seemingly taking over our lives, is it also taking over our brand strategies? To find out, we’re talking with Raig Adolfo, CSO at 360i, and Fred Gerantabee, chief experience officer at FGX International, an...