Going Beyond the Event with Valentina Ruffoni

In this episode, we chat with Valentina Ruffoni, a freelance event manager who is not only redefining herself but also what it means to create unforgettable experiences. Valentina shares her journey of launching "Beyond the Event," a new venture for her, and how her diverse experiences have all led her to this pivotal moment in her career.

Key Takeaways:

• Diverse Career Insights: Valentina’s experiences in the cruise industry and as a flight attendant taught her the value of adaptability, creativity, and making guests feel comfortable right from the start.
• Cultural Adaptation: Working in various environments helped Valentina understand how changing workplace cultures can define one's approach to event planning.
• Event Planning Tips:
  • Involve guests in the planning process to enhance their experience.
  • Use all five senses to create immersive, memorable events.
  • Position “event connectors” strategically to help people mingle and feel included.
• Overcoming Burnout: Valentina discusses her close encounters with burnout and offers strategies for event professionals to manage stress and maintain well-being.
• Support Networks: The importance of having a strong network to vent to and lean on during tough times.

Whether you’re an event professional or looking for inspiration to create standout experiences, this episode is full of actionable advice and insights.

Links and Resources
Valentina Ruffoni LinkedIn
Beyond the Event

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