Plantas Pod: Bold Strategies for Visionary Entrepreneurs

Plantas Pod: Bold Strategies for Visionary Entrepreneurs

The Plantas Pod features inspiring conversations with visionary entrepreneurs in the world of consumer packaged goods (CPG) and beyond. We'll hear their stories, learn from their experiences, and discuss the bold strategies that have propelled their success. Hosted by CPG expert and marketing strategy consultant Daniella Allam, the podcast is your go-to resource for industry best practices and tools as you grow your purpose-driven business.

Episodes

June 27, 2024 39 mins

Join Daniella as she sits down with Denise Woodard, Founder and CEO of Partake Foods, to discuss her inspiring entrepreneurship journey. Denise opens up about the highs and lows of starting a CPG business, sharing pivotal lessons on branding, customer service, and product innovation. Learn how she navigated the complex world of fundraising and scaled her startup, all while championing diversity and inclusion for Black and Brown ent...

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In this episode, Daniella sits down with Maddie Hamann, who transitioned from a PhD in oceanography to founding an organic buckwheat bread company focused on regenerative agriculture, PACHA. Maddie shares her journey from academia to entrepreneurship, highlighting her passion for sustainability and how she and her partner overcame initial hesitations to launch their business. They discuss the marketing challenges, the importance of...

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In this episode, Daniella sits down with Chef Carla Briggs, Founder and CEO of Viola's Heritage, a business celebrating the contributions of people of color in the culinary world with high-quality bread. Carla shares her entrepreneurial journey from leaving the baking industry due to carpal tunnel syndrome to starting a bread business during the pandemic. She discusses growing her business from a side hustle to a full-fledged b...

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In this episode, Daniella sits down IRL with Lauren Haynes, Founder and CEO of Wooden Spoon Herbs. A trained herbalist and 3rd generation entrepreneur, Lauren shares her entrepreneurial journey starting with the genesis of her brand at a farmers market in 2014. She recounts her early experiments with herbal products and how she expanded from local sales to a national presence, recently securing a significant distribution deal with ...

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In this episode, Daniella sits down with Lisa Curtis, CEO and Founder of Kuli Kuli Foods to discuss her journey as a social entrepreneur. Lisa shares how she learned about moringa’s benefits in West Africa and was inspired to bring it to the US market, overcoming challenges such as investor skepticism and low awareness of the plant’s benefits. Lisa highlights the importance of early consumer research and leading with product benefi...

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In this episode, Daniella sits down with Sandra Velasquez, Founder and CEO of Nopalera. Sandra shares her entrepreneurial story and why she decided to disrupt the beauty industry and celebrate her Mexican heritage with the first high-end Latina beauty brand. Sandra also discusses her strategic approach to launching a mission-driven beauty brand, including identifying the target consumer, formulating products to meet clean beauty st...

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May 20, 2024 1 min

Introducing Season 2 of the Plantas Pod: Bold Strategies for Visionary Entrepreneurs. This season, we are highlighting the brilliant women behind some of your favorite CPG brands and diving deep into their stories of entrepreneurship, the challenges and decisions they have faced, and the bold strategies that have propelled their success.


Plantas Pod Credits

Host: ⁠⁠Daniella Allam⁠⁠

Producer: ⁠⁠Jacqueline Smith⁠⁠

⁠⁠Plantas Stra...

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In this episode, we sit down with Amelia Ahl to discuss alternative business models, what a cooperative is (and isn't), and B Corp certification. We also discuss the importance of a regenerative mindset when building a business and how to avoid burnout as an entrepreneur. Amelia is an expert in regenerative practices for individuals, organizations, and communities in service of an economy that benefits all stakeholders and the ...

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In this episode, we speak with writer and public health dietitian Anjali Prasertong on the importance of anti-racism in the food industry. We talk about what is missing in the conversation about nutrition and wellness, culinary appropriation, and the key things founders should think about when starting food & beverage brands.


Episode Key Moments:

  • Food systems, racial equity, and nutrition.
  • Racism in the food indust...
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We know "a picture is worth a thousand words," but investing in quality photos and videos is not usually top of mind for startups in growth mode.  In this episode, we speak with celebrated food and lifestyle photographer Erin Scott about the importance of having high-quality assets from the start and how to maximize those assets for the largest ROI.


How to connect with Erin online: Website | Instagram | LinkedIn...

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Daniella sits down with Dr. Zoë Gardner as she talks us through her own journey as a plant nerd in the world of regulation and offers compassionate insight to those just starting out.


Websites: HerbNerd Research | Emblossom

Instagram

LinkedIn


Episode Key Moments:

  • In the mug- cherry rose shrub.
  • Advice for people starting their journey.
  • Important things to know about starting a business in regulated industries.
  • ...
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On today's episode, we speak with Veronique Porter, the founder of Ampersand Workspace, on how to build Diversity, Equity, and Inclusion (DEI) into your business. She shares best practices for creating an inclusive workplace culture (even if you are a solopreneur), her specific focus on the race and gender lens, and why thinking about DEI early in your company’s journey is good business.


Where you can connect with Veroniq...

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In this episode, we speak with Mika Kasumov, Fractional Chief Performance Officer and founder of Abacus & Pencil, a consulting agency focused on helping early to mid-stage startups manage through transformational change. He shares insights on finding the right investor for your business and how to leverage your finance team as a growth driver instead of purely a cost center. We also discuss his own journey of entrepreneurship a...

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In this episode, we speak with one of our favorite marketers in the biz, Summer Singletary, Founder of Warmly, Agency. We talk about the importance of strong storytelling, the power of good creative, and listening to consumer feedback. You'll also hear Summer's predictions for upcoming trends and her top tips for creating impactful marketing strategies as a CPG brand on a budget.


Episode Key Moments:

  • Entrepreneu...
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We’ve got the founder of Dreamland Koffucha, formerly known as Daydream Koffucha, Dalton Honoré, kicking off season one with a conversation on lessons from entrepreneurship as he takes us through his journey and some sound advice for those just starting out. We talk about the trials and tribulations of starting a CPG beverage brand, including the importance of having a good product, how to know you are ready for distribution, and s...

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September 28, 2023 3 mins

In this episode, host Daniella Allam introduces herself, her background, and the vision behind the Plantas Pod.



Plantas Pod Credits

Host: Daniella Allam

Producer: Jacqueline Smith


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