In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences.
We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar—a fresh take on customer engagement that brought Playfield's brand to life. Check out the case study here.
🔹 Try the Playfield Advent Calendar Demo → Click here
🔹 Learn more about PlayAbly’s gamified experiences → Visit PlayAbly
🔹 Explore our Countdown Calendar for brands → Discover more
From interactive campaigns to fostering brand loyalty, this episode is packed with insights for any founder looking to stand out in today’s competitive eCommerce landscape.
🎧 Tune in now!
Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.
At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.
Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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