Turning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna Cowit
In this episode of the Playably Podcast, we sit down with Shauna Cowit, founder of Brella Shoppe, to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically optimistic" mindset helped her create a design-forward, high-quality umbrella brand — and why consumers are finally ready to care about what they carry on rainy days.
We dive into her product development journey (hint: 30+ samples and a failed squishy handle), the marketing lessons she took from Nickelodeon, and how she’s using gamification and shoppable games to inject personality and boost customer engagement. Plus, Shauna reveals how her partnership with ShedRain (aka the Coca-Cola of umbrellas) is about to take Brella to a national stage.
⚡️ If you're an ecommerce founder, retention marketer, or brand builder, this convo is packed with takeaways on customer loyalty, authentic branding, and breaking into overlooked markets.
👉 Check out Brella Shoppe’s new DIY umbrella game built with PlayAbly — an interactive way to design your own umbrella and engage with the brand beyond the transaction.
🔗 If you’re curious about ecommerce gamification, Shopify engagement, and how to use interactive experiences to drive customer retention, you don’t want to miss this one.
Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.
At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.
Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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