Hey everyone! Welcome back to The PlayAbly Podcast, the show where ecommerce growth meets game design. Today, our host Kajal is joined by PlayAbly’s CEO and Founder, John, for a deep dive into the future of brand engagement — and why now is the time to press play.
In this episode, we explore the rising power of ecommerce gamification
as a driver for customer retention, loyalty, and delight. Drawing insights from Harvard Business Review’s “Press Play” report, Robinhood’s entrance into prediction markets, Hermès’ stunning “Mystery at the Grooms” experience, and 2025’s top growth trends (spoiler: think AI + memes), we make the case for turning your customer journey into an interactive, rewarding experience.
💡 You’ll learn:
- Why game mechanics outperform traditional retention tactics
- What luxury and fintech brands are doing right now to gamify engagement
- How tools like prediction markets and interactive storytelling are changing CX
- Practical, low-lift ways to start your own gamification strategy
- What kind of ROI brands are already seeing from shoppable game experiences
If you’re responsible for CRM marketing, retention marketing, VIP programs , or just want to stand out in a sea of ecommerce sameness — this episode is your blueprint for the next phase of brand growth.
🎯 Ready to make your brand more playable? Explore Shopify gamification
strategies, ecommerce quizzes , and more at PlayAbly
.
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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