In this episode, we connect two unlikely worlds: Taylor Swift’s glitter-bomb Easter eggs for The Life of a Showgirl and Zohran Mamdani’s New York City scavenger hunt. Both show how playful participation is reshaping engagement in 2025.
From Taylor’s perfectly timed 12:12 album reveal, her mysterious orange door and Ophelia-inspired cover, to Mamdani turning politics into Pokemon Go with chai, we break down how these interactive strategies spark loyalty and community.
It’s not just entertainment or campaigning — it’s gamification done right, creating experiences that make audiences feel like collaborators instead of bystanders. That’s the same magic behind a great gamification rewards program.
Tune in to discover how sparkle codes and scavenger hunts are teaching us the future of engagement: make it playful, make it participatory, and watch people show up in droves.
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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