This episode of the PlayAbly Podcast is your wake-up call before Black Friday. With consumer budgets tightening and competition rising, discounting isn’t your only option — and it might be your worst one.
We're diving deep into why nearly 70% of ecommerce promotions could be illegal, what the “lottery trifecta” is, and how brands are unknowingly putting themselves at risk of massive fines — think $300K or more. From shady spin wheels to high-stakes giveaways, we break down the legal landmines that could ruin your Q4.
You'll learn:
- Why most "purchase-to-enter" promotions are violations of state and federal law
- How sweepers are ruining your metrics and ROI
- What the Alternative Method of Entry (AMOE) is and why it’s non-negotiable
- How to legally run high-converting campaigns using a Trusted Partner for Full-Service Digital Promotions
Plus, we’ll show you how ecommerce gamification
can be both exciting and compliant — a smarter way to drive engagement without risking your business.
Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.
At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.
Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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