PlayAbly Podcast Episode 35: Turn Dead Inventory Into Brand Gold: Smart Ways to Liquidate Overstock Without Killing Your Margins

If you’ve got shelves stacked with slow-moving SKUs, this episode is for you.

On this episode of the PlayAbly Podcast, we dive into creative, high-ROI strategies for liquidating excess inventory without slashing prices or damaging your brand. From strategic bundling and loyalty point hacks to viral mystery boxes and surprise-and-delight lead gen campaigns, we’re exploring how innovative ecommerce brands are turning deadstock into powerful customer engagement tools.

You’ll learn how a skincare brand boosted AOV with a clever seasonal bundle, how a fitness brand used mystery boxes to drive organic reach and repeat purchases, and how a tea company turned overstock into a loyalty magnet with VIP treatment. We’ll even break down how a pet brand used free toys as a lead gen funnel that converted like crazy.

And of course, we wrap with a look at retail gamification
—specifically, the Buy Now, Win Later model that lets you move stale inventory while delivering excitement, anticipation, and real rewards for your customers. It's part of a growing trend in gamified Shopify experiences
that blend commerce, play, and performance marketing.

Because sometimes, your slowest product is your fastest path to deeper engagement, better retention, and breakthrough marketing.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.