What happens when you bet your customers on the weather — and still come out on top?
In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball.
Here’s what we break down:
- How a no-discount, no-ad-spend campaign drove 101 orders in 7 days
- Why weather-based promotions trigger emotional engagement and higher average order values
- The power of anticipation and community-building in retention marketing
- How PlayAbly absorbed all the campaign risk while delivering big wins
- And how this brand turned “disappointment” into delight with surveys and gift cards
From Shopify gamification to experiential ecommerce, this episode is a masterclass in marketing psychology and creative brand storytelling. If you’re exploring new angles in CRM marketing, VIP programs, or just looking for smarter ways to drive engagement — this one’s for you.
Tune in now and learn how weather, local history, and gamification came together to build a promotion customers couldn’t stop talking about.
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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